Private Label Beverages & Contract Packing in the U.S., 2008 edition
TABLE OF CONTENTS i
TABLE OF EXHIBITS iii
DEFINITIONS USED IN THIS REPORT v
INTRODUCTION vii
CHAPTER
1. CURRENT TRENDS IN PRIVATE LABEL
The Private Label Industry pg...........1
- Overview pg...........1
- Supplier Capabilities pg...........5
The Private Label Industry by Distribution Channel pg...........7
- Overview pg...........7
- Supermarkets pg...........7
- Drug Stores pg...........9
- Convenience/Gas pg...........10
Exhibits pg...........12
2. PRIVATE LABEL BEVERAGES BY CATEGORY
Private Label Beverages pg...........23
- Overview pg...........23
- Carbonated Soft Drinks pg...........24
- Fruit Beverages pg...........27
- Alcoholic Beverages pg...........28
- Milk pg...........30
- Bottled Water pg...........31
- Ready–to–Drink Tea and Coffee pg...........34
- Sports and Energy Drinks pg...........35
- Soy Beverages pg...........36
Exhibits pg...........37
3. MAJOR PRIVATE LABEL BEVERAGE SUPPLIERS
Leading Private Label Companies pg...........51
- Overview pg...........51
COTT CORPORATION
- Overview pg...........54
- Marketing pg...........61
- International pg...........64
CLIFFSTAR CORPORATION
- Overview pg...........68
- Marketing pg...........71
- Management pg...........71
DEAN FOODS
- Overview pg...........72
LOUIS DREYFUS CITRUS
- Overview pg...........73
Exhibits pg........... 75
4. CURRENT TRENDS IN CONTRACT PACKING
The Contract Packing Industry pg...........77
- Overview pg...........77
- Recent Developments pg...........78
5. CONTRACT PACKING BY BEVERAGE CATEGORY
Contract Packed Beverages pg...........81
- Overview pg...........81
- Beer pg...........81
- Carbonated Soft Drinks pg...........83
- Bottled Water pg...........84
- Fruit Beverages pg...........84
- Ready–to–Drink Tea and Coffee pg...........85
- Sports Drinks pg...........86
Exhibit pg...........87
6. PRICING OF CONTRACT PACKING
Contract Packing Pricing pg...........89
- Overview pg...........89
Representative Pricing Data pg...........90
- Conversion Only pg...........90
- Full–Product Contracts pg...........90
Full–Product Cost Estimates pg...........92
- Overview pg...........92
Exhibits pg...........93
7. CONTRACT PACKING CONTRACT ISSUES
Contract Issues pg...........97
- Overview pg...........97
8. DIRECTORY OF BEVERAGE CONTRACT PACKERS
Beverage Contract Packers pg...........101
EXHIBIT
1. CURRENT TRENDS IN PRIVATE LABEL
1.1 U.S. Private Label Industry Retail Dollar Sales 1997 – 2007 pg...........12
1.2 U.S. Private Label Industry Supermarket Unit Volume 2002 – 2007 pg...........13
1.3 U.S. Private Label Industry Change in Supermarket Unit Volume 2003 – 2007 pg...........14
1.4 U.S. Private Label Industry Supermarket Sales 2002 – 2007 pg...........15
1.5 U.S. Private Label Industry Change in Supermarket Sales 2003 – 2007 pg...........16
1.6 U.S. Private Label Industry Share of Supermarket Sales & Unit Volume 2002 – 2007 pg...........17
1.7 U.S. Private Label Industry Drug Store Unit Volume 2002 – 2007 pg...........18
1.8 U.S. Private Label Industry Change in Drug Store Unit Volume 2003 – 2007 pg...........19
1.9 U.S. Private Label Industry Drug Store Sales 2002 – 2007 pg...........20
1.10 U.S. Private Label Industry Change in Drug Store Sales 2003 – 2007 pg...........21
1.11 U.S. Private Label Industry Share of Drug Store Sales & Unit Volume 2002 – 2007 pg...........22
2. PRIVATE LABEL BEVERAGES BY CATEGORY
2.12 U.S. Carbonated Soft Drink Market National Brands vs. Private Label Gallonage & Share 1993 – 2007 pg...........37
2.13 U.S. Carbonated Soft Drink Market National Brands vs. Private Label Growth 1994 – 2007 pg...........38
2.14 U.S. Carbonated Soft Drink Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........39
2.15 U.S. Shelf-Stable Fruit Beverage Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........40
2.16 U.S. Beverage Alcohol Market National Brands vs. Private Label Sales in Supermarkets 2007 pg...........41
2.17 U.S. Milk Market National Brands vs. Private Label Sales in Supermarkets 2007 pg...........42
2.18 U.S. Retail PET Bottled Water Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........43
2.19 U.S. Retail Bulk Bottled Water Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........44
2.20 U.S. Sparkling Bottled Water Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........45
2.21 U.S. RTD Tea Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........46
2.22 U.S. RTD Coffee Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........47
2.23 U.S. Sports Drink Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........48
2.24 U.S. Energy Drink Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........49
2.25 U.S. Soy Beverage Market National Brands vs. Private Label Sales by Retail Channel 2007 pg...........50
3. MAJOR PRIVATE LABEL BEVERAGE SUPPLIERS
3.26 U.S. Fruit Beverage Market Key Contract Packed Beverage Brands Estimated Share of Volume Co–Packed 2007 pg...........75
3.27 U.S. RTD Tea Market Key Contract Packed Beverage Brands Estimated Share of Volume Co–Packed 2007 pg...........76
5. CONTRACT PACKING BY BEVERAGE CATEGORY
5.28 Contract Packed Beverages Estimated Shares and Volumes 2007 pg...........87
6. PRICING OF CONTRACT PACKING
6.29 Representative Conversion–Only Contract Packing Prices for Carbonated Beverages pg...........93
6.30 Representative Conversion–Only Packing Prices for Non-Carbonated Beverages pg...........94
6.31 Representative Full–Product Packing Prices pg...........95
6.32 Representative Full–Product Costs pg...........96
INDEXES
INDEXES TO DIRECORY OF BEVERAGE CONTRACT PACKERS
Geographical Index pg...........249
Beverage Category Index pg...........261
Production Process Index pg...........292
Personnel Index pg...........331
APPENDIX
BEVERAGE PACKING AGREEMENTS
Co–Pack Agreement pg...........351
Manufacturing/Packing Agreement Terms & Conditions pg...........354