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The BMC Beverage Blog
Hemp/CBD Beverages' Misleading Marketing - Part 2: CBD/Hemp Extraction Technology


Written by: Brian Sudano

This piece is part 2 of a 3-part series of articles regarding misleading marketing of hemp/cannabidiol (CBD) beverages in the U.S. The first part defined the CBD / Hemp Landscape. This part addresses the various CBD / Hemp extraction technologies.

There has been much misrepresentation of various technologies used to extract hemp. Virtually all of the hem

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The BMC Beverage Blog
Hemp/CBD Beverages' Misleading Messaging - Part 1: Defining CBD / Hemp Landscape


Written by: Brian Sudano

This piece is part 1 of a 3-part series of articles regarding misleading messaging of hemp/cannabidiol (CBD) beverages in the U.S. After posting all three pieces, we will combine them into a single piece for those readers that are interested.

Much speculation is circulating around the emerging cannabis/hemp based beverage market in the United States. Som

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The BMC Beverage Blog
Coffee: Still King of the College Dorm


Written by: Brian Sudano

In our recent BMC report, U.S. College Student Beverage Consumption and Attitudes, we took a deep dive into college student beverage consumption behavior, which we think is a great way to peer into the crystal ball of the future of the industry. We t

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The BMC Beverage Blog
Millennials Are In Charge at the Bar


Written by: Brian Sudano

In a tough on-premise market, barrel-aged spirits, craft and import beer and craft vodka are again the big winners in 2018. Nearly everyone has had that moment where they're at the bar or sitting at a restaurant and pondered "hmmm... what shall I have to drink?" A big part of the fun of eating out is getting a wide menu of drink options that most home

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The BMC Beverage Blog
Getting Control of the Message 101: LaCroix fights off the haters


Written by: Beverage Marketing

New York City has a special relationship with cockroaches. Anyone who has lived here has dealt with these horrible little fiends, whether it's in a tiny studio apartment in a downtown walk up or in a palatial penthouse with a doorman in the lobby. There's even a famous hipster t-shirt featuring a dramatic showdown between cockroaches and rats for the soul of New York. They're just part of life in the big city.

The red hot sparkling water

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The BMC Beverage Blog
Juice: Lost in the Millennial Woods


Written by: Brian Sudano

If you're past a certain age, juice was likely the staple beverage of your family breakfast table growing up. With a perceived patina of health and great brands to choose from, juice in its many forms washed down bacon, eggs and pancakes for generations. Tropicana, Minute Maid, Mott's and Welch's are among some of the best known and loved brands in the world. Unfortunate

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The BMC Beverage Blog
Private Label Beer: Will This Ever Be a Thing?


Written by: Brian Sudano

Late last year, we toured an impressive new Lidl store in Virginia and headed straight for the beer aisle to see how this fast growing retail chain was executing in the category. This being Lidl, the shelves were stocked with only the high velocity SKUs of the Bud, Miller and Coors portfolios with Angry Orchard, Corona, Heineken and Smirnof

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The BMC Beverage Blog
Things Are Getting Funky with Cannabis


Written by: Brian Sudano

Constellation Brands, Heineken and now possibly Coca-Cola are pushing interest in cannabis to new heights with extraordinary implications for the future of the beverage industry. As we wrote back in May in our article Cannabis is Growing Like a Weed<

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The BMC Beverage Blog
State of the Union: The Magnificent Seven Leads the Whiskey Charge


Written by: Brian Sudano

It's no secret that whiskey in nearly all of its delicious forms is having a terrific run right now, benefitting from the boom in traditional cocktails across the US and internationally. The renaissance of cocktails such as the Manhattan and the Old Fashioned has contributed to the growth of bourbon especially. What's most interesting to us is that the category's success

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The BMC Beverage Blog
Coffee Wars: May the Froth be With You


Written by: Brian Sudano

The Cola Wars defined the 1980s for the global soft drink companies, a conflict which was won handily by Coke. After the Cola Wars beat down by Coke, a newly innovative PepsiCo came out slugging in the New Age beverage battles of the 1990s and early 2000s, recouping some much needed momentum. However, in recent years as New Age evolved from niche to mainstream, CSDs volu

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The BMC Beverage Blog
The End of an Era: Indra Nooyi Moves on from PepsiCo


Written by: Beverage Marketing

PepsiCo CEO and Chairwoman Indra Nooyi announced her retirement from the company in August after an extraordinary run of leadership spanning more than 20 years, 12 as CEO. Her second in command, Ramon Laguarta, will assume her role as CEO and take a seat on the Board of Directors in October. Nooyi is handing the keys over to a company veteran as Laguarta has more than 20 years of experience with PepsiCo, most of it in the international markets

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The BMC Beverage Blog
I'll Have a Bourbon With a Splash of Tariff


Written by: Brian Sudano

At the risk of gross understatement, the Trump Administration's new trade tariffs were not met enthusiastically by our most important trading partners. In the tit-for-tat global trade war now brewing, the American whiskey industry - centered in deeply Red states - finds itself in the crosshairs. A new 25% tariff on American whiskey imposed by China in July was on top of

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The BMC Beverage Blog
Craft Enough For You?


Written by: Brian Sudano

While writing our Vodka State of the Union from last week, we had a heated discussion in the office about the changing nature of product definitions in beverage alcohol. As a company who takes great care in defining trends and categories, it was one of those interesting discussions which lead us to some new thinking. So we're following up this week with some additi

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The BMC Beverage Blog
State of the Union: Vodka is Moving to Craft and Affordable Hipness


Written by: Brian Sudano

With the FIFA World Cup and other assorted geopolitical issues this summer, Russia's been in the news a lot lately. When we think of beverages and Russia, the mind immediately skips to vodka so we're taking the opportunity to do a Vodka State of the Union.

Our conclusion is simple: vodka as a category is healthy, but with the growing relevance of craft and new exciti

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The BMC Beverage Blog
Cider is Struggling: Is This the Canary in the Coal Mine For Craft?


Written by: Brian Sudano

In America, Alcoholic or 'Hard' Cider is one of the odder ducks in alcoholic beverages. In the UK and Ireland, drinking cider is a rite of passage during the warm summer months, served cold over ice at the pub or sipped lazily in the sun on a blanket in the park. But for Americans, Cider doesn't have similar rituals attached to it. For most American consumers, Cider is some

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