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The BMC Beverage Blog
State of the Union: The Magnificent Seven Leads the Whiskey Charge


Written by: Brian Sudano

It's no secret that whiskey in nearly all of its delicious forms is having a terrific run right now, benefitting from the boom in traditional cocktails across the US and internationally. The renaissance of cocktails such as the Manhattan and the Old Fashioned has contributed to the growth of bourbon especially. What's most interesting to us is that the category's success

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The BMC Beverage Blog
Coffee Wars: May the Froth be With You


Written by: Brian Sudano

The Cola Wars defined the 1980s for the global soft drink companies, a conflict which was won handily by Coke. After the Cola Wars beat down by Coke, a newly innovative PepsiCo came out slugging in the New Age beverage battles of the 1990s and early 2000s, recouping some much needed momentum. However, in recent years as New Age evolved from niche to mainstream, CSDs volu

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The BMC Beverage Blog
The End of an Era: Indra Nooyi Moves on from PepsiCo


Written by: Beverage Marketing

PepsiCo CEO and Chairwoman Indra Nooyi announced her retirement from the company in August after an extraordinary run of leadership spanning more than 20 years, 12 as CEO. Her second in command, Ramon Laguarta, will assume her role as CEO and take a seat on the Board of Directors in October. Nooyi is handing the keys over to a company veteran as Laguarta has more than 20 years of experience with PepsiCo, most of it in the international markets

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The BMC Beverage Blog
I'll Have a Bourbon With a Splash of Tariff


Written by: Brian Sudano

At the risk of gross understatement, the Trump Administration's new trade tariffs were not met enthusiastically by our most important trading partners. In the tit-for-tat global trade war now brewing, the American whiskey industry - centered in deeply Red states - finds itself in the crosshairs. A new 25% tariff on American whiskey imposed by China in July was on top of

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The BMC Beverage Blog
Craft Enough For You?


Written by: Brian Sudano

While writing our Vodka State of the Union from last week, we had a heated discussion in the office about the changing nature of product definitions in beverage alcohol. As a company who takes great care in defining trends and categories, it was one of those interesting discussions which lead us to some new thinking. So we're following up this week with some additi

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The BMC Beverage Blog
State of the Union: Vodka is Moving to Craft and Affordable Hipness


Written by: Brian Sudano

With the FIFA World Cup and other assorted geopolitical issues this summer, Russia's been in the news a lot lately. When we think of beverages and Russia, the mind immediately skips to vodka so we're taking the opportunity to do a Vodka State of the Union.

Our conclusion is simple: vodka as a category is healthy, but with the growing relevance of craft and new exciti

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The BMC Beverage Blog
Cider is Struggling: Is This the Canary in the Coal Mine For Craft?


Written by: Brian Sudano

In America, Alcoholic or 'Hard' Cider is one of the odder ducks in alcoholic beverages. In the UK and Ireland, drinking cider is a rite of passage during the warm summer months, served cold over ice at the pub or sipped lazily in the sun on a blanket in the park. But for Americans, Cider doesn't have similar rituals attached to it. For most American consumers, Cider is some

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The BMC Beverage Blog
Cognac: A Luxury Renaissance


Written by: Brian Sudano

For a beverage marketer, there's something truly terrific about cognac. Wine and champagne have the romance of grape variety, age and origin and Scotch whisky has an undeniably strong history and perception of quality. But when done right, cognac combines all of these positive attributes with a luxury halo in a way no other drink can approach. Believe it or not, you can

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The BMC Beverage Blog
Kombucha Tea: Today's Sizzle, Tomorrow's Fizzle?


Written by: Brian Sudano

Kombucha tea may not be for everyone, but it is a red-hot category right now. We think this Asian-inspired health and wellness drink represents a natural evolution of the New Age category as consumers push the boundaries of functionality in their beverage choices. Functionality is the future and Kombucha certainly appeals to consumers making active choices about their healt

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The BMC Beverage Blog
Cannabis is Growing Like a Weed


Written by: Brian Sudano

The normalization of cannabis use for adults across America continues with no end in sight. As a result, increasingly savvy consumers are seeking reliable and consistent cannabis products to meet those needs. This is especially true in state markets where adult recreational use has become a growing and accepted part of the culture. We don't think the demand for reliable pr

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