Beverage Marketing Corporation

The BMC Beverage Blog

Main Content

The BMC Beverage Blog
Cognac: A Luxury Renaissance


Written by: Brian Sudano

For a beverage marketer, there's something truly terrific about cognac. Wine and champagne have the romance of grape variety, age and origin and Scotch whisky has an undeniably strong history and perception of quality. But when done right, cognac combines all of these positive attributes with a luxury halo in a way no other drink can approach. Believe it or not, you can

Read more

The BMC Beverage Blog
Kombucha Tea: Today's Sizzle, Tomorrow's Fizzle?


Written by: Brian Sudano

Kombucha tea may not be for everyone, but it is a red-hot category right now. We think this Asian-inspired health and wellness drink represents a natural evolution of the New Age category as consumers push the boundaries of functionality in their beverage choices. Functionality is the future and Kombucha certainly appeals to consumers making active choices about their healt

Read more

The BMC Beverage Blog
Cannabis is Growing Like a Weed


Written by: Brian Sudano

The normalization of cannabis use for adults across America continues with no end in sight. As a result, increasingly savvy consumers are seeking reliable and consistent cannabis products to meet those needs. This is especially true in state markets where adult recreational use has become a growing and accepted part of the culture. We don't think the demand for reliable pr

Read more