Beverage Marketing Corporation
 
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Tailored Beverage Solutions

For more than 40 years, Beverage Marketing Corporation has grown into the leading management consulting firm and a leading research company to the beverage industry. Using the four pillars of quick project starts, strong understanding of client issues, cost effective activities, and real-world workable solutions backed by our extensive proprietary data, BMC differentiates itself from other firms to deliver the best-possible solutions to our clients.

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BMC In The News

Companies are racing to add value to water

Data from Beverage Marketing Corporation (BMC), another consultancy, show that consumption of bottled water overtook that of sugary soft drinks in America in 2016.

Basic brands, such as Aquafina from PepsiCo, compete on price and have slim margins. (The cost of the raw material, which comes from either natural or municipal sources, is next to nothing; the main costs are packaging, distribution and marketing.) At the other end of the scale, convincing customers to pay a lot should be hard when your product doesn't have a distinctive taste and an alternative is freely available from the tap in most rich countries. But "premiumisation" is working. Though still a small part of the American market, really high-cost bottled water (selling for more than $1.30 a litre) has been one of its fastest-growing areas, says BMC."

The Economist (March 25, 2017)

 
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    A Welcome From The CEO

    Welcome to Beverage Marketing Corporation. More than 40 years ago, I saw the need for dependable comprehensive data driven insights and expertise to assist beverage marketers in their decision making. This was the concept upon which BMC was born and it is just as relevant today if not more so.

    Early on, we focused on developing the industry’s most comprehensive alcoholic and non-alcoholic beverage reports, however today, BMC offers a wide array of management consulting, research, advisory and due diligence services to the world’s leading beverage companies. With our new proprietary DrinkTell™ database and predictive model along with world-class expertise, BMC delivers exceptional value and trusted insights to our clients helping them navigate the fast-changing beverage marketplace. Not to mention, BMC annually co-hosts the only global all-beverage exclusive conference, The Beverage Forum.

    Our clients include large and small beverage companies from all segments of the beverage industry, as well as leading beverage suppliers, financial institutions and advertising agencies. We look forward to hearing from you and learning how we can be of assistance.

    Sincerely,
    Michael Bellas, Chairman & Chief Executive