For more than 50 years, Beverage Marketing Corporation (BMC) has been a leading source of proprietary market trend data and beverage industry expertise for beverage companies, suppliers and allied industries. Through a broad range of off-the-shelf products and customized services designed to meet their unique needs, BMC provides beverage industry professionals with the independent perspective and actionable insight they need to make plans and succeed in a rapidly changing marketplace.
Data-Driven Insights
and analysis in a bi-weekly newsletter format
Free Beverage Data and
Infographics from BMC's 40+ Market Reports...
Learn more about DrinkTell™, Beverage Marketing Corporation's comprehensive database with market forecasts
'Though sometimes regarded as competing with tap water, bottled water actually achieved its position as the biggest beverage category by enticing consumers away from other packaged beverages. Some consumers may have transitioned away from regular, full-calorie sodas in favor of their diet (or "zero-sugar") iterations, but many others opted for bottled water instead. And as some consumers grew leery of artificial sweeteners, they moved away from diet sodas as well as regular versions,' says John G. Rodwan, Jr., BMC's editorial director.
"'Bottled water's zero-calorie status and its lack of artificial ingredients appeal to many consumers. Even where tap water may be safe and readily available, people may prefer bottled water,' says Rodwan. 'The availability of packaged water wherever beverages are sold also differentiates bottled water from tap.'"
—IBWA (May 20, 2025)
