Press Release: The U.S. Liquid Refreshment Beverage Market Sees Solid Growth in First Half of 2014
THE U.S. LIQUID REFRESHMENT BEVERAGE MARKET SEES SOLID GROWTH IN FIRST HALF OF 2014, REPORTS BEVERAGE MARKETING CORPORATION
Ready–to–drink coffee, energy drinks and bottled water grew strongly; carbonated soft drinks declined again
NEW YORK, NY, 15 September 2014: The U.S. liquid refreshment beverage market performed fairly strongly in the first half of 2014, according to Beverage Marketing Corporation's latest U.S. Quarterly Category Volume and Wholesale Dollar Report. After several years of either weak growth or declines, volume increased by 2.2% in the first six months of the year.
The largest single liquid refreshment beverage type — carbonated soft drinks — continued to contract, however. Volume stood 1% lower in the first half of 2014 than in the first half of 2013. Though its share of liquid refreshment beverage volume remained formidable, its steady erosion persists.
Several beverage categories did perform well, buoying the overall refreshment beverage market. Bottled water, bolstered by both the large retail PET component as well as the smaller imported and domestic sparkling segments, enjoyed market–beating growth. Ready–to–drink coffee accelerated rapidly, and energy drinks also displayed vibrancy over the first half of the year.
Total liquid refreshment volume's uptick in the first half of 2014 leads Beverage Marketing to expect the category to experience growth for the full year, in contrast to 2013's small downturn.
New York City–based Beverage Marketing Corporation is the leading research, consulting and advisory services firm dedicated to the global beverage industry. Serving the industry for more than 40 years, the company offers more than 50 market trend reports which include in–depth studies of various beverage sectors such as Bottled Water in the U.S. as well as market reports covering a broad range of drink sectors such as New Age Beverages in the U.S. and Wellness & Functional Beverages in the U.S. Most recently, the launch of the company's DrinkTell™ database has provided an easy to use platform for users to access U.S. and global data on a broad range of alcohol and non–alcohol beverage categories.