The rise of the bottled water category has been one of the great success stories in the history of the beverage industry. After decades of exceptional growth, bottled water surpassed carbonated soft drinks as the most consumed commercial beverage in the United States in the late 2010s and has expanded its lead ever since.

Facts about Bottled Water

How big is the bottled water business in the U.S.?
16.4 billion gallons of bottled water were consumed by U.S. residents in 2024 resulting in producer revenues of $28.2 billion, more than doubling from $13.8 billion in 2014.

How much bottled water do Americans consume each year?
U.S. Per capita consumption reached 47.3 gallons in 2024, according to the BMC DrinkTell Database, and is expected to approach 52 gallons by 2029.

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Bottled Water Industry Analysis & Consumer Drivers

A number of consumer needs fuel bottled water's popularity in the U.S. including: consumer recognition of bottled water as a healthy, safe, convenient choice; its suitability for consumption at any time of day; the fact that it needn't be heated or refrigerated; its broad range of packaging options, its relative affordability compared to some other packaged beverage options and the fact that at 0 calories it addresses growing obesity concerns.

Despite decades of growth, substantial opportunity for bottled water industry growth still exists. While trends vary by type of water (sparkling, non-sparkling, etc.), package size, geographic region, price, brand and other factors, the overall outlook for the bottled water market remains favorable. For more information, statistical data and insight on bottled water companies, brands, advertising and marketing, market forecasts and more U.S. Bottled Water through 2029. For information on all the bottled water market research reports published by Beverage Marketing Corporation see http://www.beveragemarketing.com/shop/Bottled-Water-Reports.aspx