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This U.S. coffee market research report puts the U.S. market into global context and delivers data on coffee production and consumption, quarterly growth, imports and exports, advertising and demographics. The industry research also covers the ready-to-drink coffee market, specialty coffee, coffee pods and single-cup coffee machines.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including impact of the coronavirus as well as a detailed discussion of the leading coffee companies.

  • 2020 Edition - Published December 2020.
  • Data through 2019 and market projections through 2024.
  • More than 100 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
  • Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
Coffee in the U.S. through 2024: Market Essentials
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Coffee in the U.S. through 2024: Market Essentials provides in-depth data, shedding light on various aspects of the market. Questions answered in this comprehensive market report include:

  • How many gallons of coffee per person were consumed in 2019 and how did that change in 2020?
  • Which segments of the coffee market grew the fastest? Which segments are losing the battle for market share in the U.S.? How did these segments perform in 2020?
  • How does global green coffee growth compare with growth patterns for the U.S.? Which are the leading exporters of coffee to the U.S.?
  • What are the principal distribution channels for coffee? Which sales channels have gained share in 2020? Which will gain market share to 2024? Which will lose share points?
  • How did the foodservice channel fare in 2020 and how will it perform over the next few years? What are the growth expectations for coffee in the drug store and vending channels? What are the prospects for future growth in the coffee market?

This U.S. coffee report features

This coffee report examines the total United States coffee market, with coverage of ready-to-drink (RTD), specialty, fair-trade and organic coffee. Get perspective on wholesale and retail sales, volume and per capita consumption. Beverage Marketing's reliable, all-sales-channel-inclusive data includes:

  • Data on volume, sales and growth and putting the U.S. market in a global perspective. Includes global and select country data on green coffee as well as fair trade coffee.
  • Break-outs of volume, share and growth of coffee sub-segments including roast/ground, pods, whole bean, instant, mixes and ready-to-drink (RTD) coffee.
  • Quarterly coffee market growth data.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes The J.M. Smucker Company (Folgers), The Kraft Heinz Company (Maxwell House), Nestlé S.A., Starbucks Corporation, JAB Holdings (Keurig Dr Pepper, Peet's, etc.) and others.
  • Volume trends for leading companies and brands for the total coffee market and by type, including whole bean, roast/ground, coffee mixes, instant coffee, coffee pods and coffee syrups.
  • Advertising expenditures of the leading coffee companies and a look at category spending is broken out by 18 media types (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of specialty coffee.
  • Data on green, roasted, caffeinated and decaffeinated imports.
  • Five-year compound annual growth projections (CAGRs) for the coffee market and its sub-segments, including RTD coffee through 2024.

EXECUTIVE SUMMARY

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • Coffee Category Definitions slide 6

The U.S. Coffee Market slide 7

  • Coffee in the U.S. Share of Multiple Beverage Market Retail Dollar Sales and Volume 2019 slide 8
  • Coffee in the Context of the Current U.S. Beverage Market slide 9
  • Coffee Market Trends and the Impact of Covid-19 slide 10
  • Coffee Per Capita Consumption (Gallons) 1990 – 2020 slide 11
  • Global Green Coffee Market Change in Production 2013 – 2019 slide 12

Coffee Categories and Trends slide 13

  • Topline Trends slide 14
  • Prices slide 16
  • ICE Arabica Coffee C Futures Average Daily Price 2014 – 2020 slide 17
  • U.S. Households (in Millions) Regularly Using Keurig Brewers 2015 – 2018 slide 18
  • Share of Coffee Consumption by Segment 2014 and 2019 slide 19
  • Coffee Consumption by Segment and the Impact of Covid-19 slide 20
  • Share of Coffee Consumption by Segment 2019 - 2020 slide 22
  • Wholesale Dollar Share by Coffee Segment 2014 and 2019 slide 23
  • Wholesale Dollar Sales by Coffee Segment and the Impact of Covid-19 slide 24
  • Wholesale Dollar Share by Coffee Segment 2019 and 2020 slide 25
  • Leading Exporters of Coffee to the U.S. (Millions of Kilograms) 2019 slide 26
  • Leading Countries' Share of U.S. Imported Coffee Volume 2014 and 2019 slide 27
  • Share of Coffee Volume by Distribution Channel 2014 and 2019 slide 28
  • Leading Coffee Distribution Channels in the Age of Covid-19 slide 29
  • Share of Coffee Volume by Distribution Channel 2019 and 2020 slide 31
  • Coffee Retailers by Number of U.S. Locations 2020 slide 32
  • Leading Coffee Manufacturers by Volume (Millions of Gallons) 2019 slide 33
  • Leading Coffee Manufacturers' Share of Volume 2014 and 2019 slide 34
  • Leading Coffee Brands by Volume (Millions of Gallons) 2019 slide 35
  • Leading Brands' Share of Coffee Volume 2014 and 2019 slide 36
  • RTD Coffee Wholesale Dollar and Volume Growth 2014 – 2020 slide 37
  • Leading RTD Coffee Brands by Volume (Millions of 192-ounce cases) 2019 slide 38
  • Leading Coffee Companies by Ad Expenditures (Thousands of Dollars) 2019 slide 39
  • U.S. Coffee Advertising by Media (Thousands of Dollars) 2019 slide 40
  • Global Green Coffee Estimated Consumption by Country (Thousands of Metric Tons) 2019 slide 41
  • Leading Countries by Estimated Green Coffee Consumption 2014 and 2019 slide 42
  • Global Fairtrade Coffee Market Estimated Sales Volume by Country (Metric Tons) 2019 slide 43
  • Leading Countries by Estimated Fairtrade Coffee Volume 2014 and 2019 slide 44

Outlook and Future slide 45

  • Projected Coffee Wholesale Dollar and Volume Compound Annual Growth 1999 – 2024 slide 46
  • Projected Coffee Wholesale Dollar Sales by Segment 2019 and 2024 slide 47
  • Coffee Distribution Channels by Volume and Share 2019 – 2024 slide 48
  • Projected Coffee Volume Share by Distribution Channel 2019 and 2024 slide 49
  • Projected RTD Coffee Wholesale Dollar and Volume Compound Annual Growth 1999 – 2024 slide 50

LEADING COMPANY PROFILES

The J. M. Smucker Company

  • Overview and Financial pg 1
  • Marketing pg 2

The Kraft Heinz Company

  • Overview and Financial pg 8
  • Marketing pg 9

JAB Holding Company/Keurig Dr Pepper

  • Overview pg 13
  • Marketing pg 13
  • Financial and Management pg 22

Nestlé S.A.

  • Overview and Financial pg 23
  • Marketing pg 24

Starbucks Corporation

  • Overview and Financial pg 28
  • Marketing pg 29

Dunkin' Brands Group, Inc.

  • Overview and Financial pg 36
  • Marketing pg 37

EXHIBITS

1. THE U.S. COFFEE MARKET

  • 1.1 U.S. Coffee Market Volume and Growth 1987 – 2024
  • 1.2 U.S. Coffee Market Wholesale and Retail Sales and Growth 1998 – 2024
  • 1.3 U.S. Coffee Market Wholesale and Retail Price Per Gallon 1998 – 2024
  • 1.4 U.S. Coffee Market Compound Annual Volume Growth 1995 – 2024
  • 1.5 U.S. Coffee Market Per Capita Consumption 1987 – 2024

2. THE U.S. COFFEE MARKET BY SEGMENT

  • 2.6 U.S. Coffee Market Estimated Consumption by Segment 2014 – 2024
  • 2.7 U.S. Coffee Market Share of Consumption by Segment 2014 – 2024
  • 2.8 U.S. Coffee Market Change in Consumption by Segment 2015 – 2024
  • 2.9 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2014 – 2024
  • 2.10 U.S. Coffee Market Estimated Wholesale Dollars by Segment 2014 – 2024
  • 2.11 U.S. Coffee Market Share of Wholesale Dollars by Segment 2014 – 2024
  • 2.12 U.S. Coffee Market Change in Wholesale Dollars by Segment 2015 – 2024
  • 2.13 U.S. Q1 2020 Estimated Volume, Share and Growth by Coffee Segment
  • 2.14 U.S. Q2 2020 Estimated Volume, Share and Growth by Coffee Segment
  • 2.15 U.S. Q3 2020 Estimated Volume, Share and Growth by Coffee Segment
  • 2.16 U.S. 9M 2020 Estimated Volume, Share and Growth by Coffee Segment

3. THE U.S. SPECIALTY COFFEE MARKET

  • 3.17 U.S. Specialty Coffee Market Estimated Retail Sales and Growth 1999 – 2020
  • 3.18 U.S. Specialty Coffee Market Estimated Percentage of Adults Drinking Specialty Coffee 2001 – 2020
  • 3.19 U.S. Specialty Coffee Market Estimated Number of Locations 2001 – 2020
  • 3.20 U.S. Specialty Coffee Market Percentage of Coffee Prepared Out-of-Home 2014 – 2020
  • 3.21 U.S. Specialty Coffee Market Percent Change In Options Of Buying Coffee To Drink At Home 2019 – 2020

4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS

  • 4.22 Imported Coffee Market All Countries and Types 1998 – 2019
  • 4.23 Imported Coffee Market Volume by Coffee Type 2014 – 2019
  • 4.24 Imported Coffee Market Share of Volume by Coffee Type 2014 – 2019
  • 4.25 Imported Coffee Market Change in Volume by Coffee Type 2015 – 2019
  • 4.26 Imported Coffee Market Volume by Country of Origin 2014 – 2019
  • 4.27 Imported Coffee Market Share of Volume by Country of Origin 2014 – 2019
  • 4.28 Imported Coffee Market Change in Volume by Country of Origin 2015 – 2019
  • 4.29 Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2014 – 2019
  • 4.30 Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2014 – 2019
  • 4.31 Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2015 – 2019
  • 4.32 Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2014 – 2019
  • 4.33 Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2014 – 2019
  • 4.34 Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2015 – 2019
  • 4.35 Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2014 – 2019
  • 4.36 Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2014 – 2019
  • 4.37 Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2015 – 2019
  • 4.38 Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2014 – 2019
  • 4.38 Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2014 – 2019
  • 4.40 Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2015 – 2019
  • 4.41 Exported Coffee Market All Countries and Types 1998 – 2019

5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL

  • 5.42 U.S. Coffee Market Estimated Volume by Distribution Channel 2014 – 2024
  • 5.43 U.S. Coffee Market Share of Volume by Distribution Channel 2014 – 2024
  • 5.44 U.S. Coffee Market Change in Volume by Distribution Channel 2015 – 2024
  • 5.45 U.S. Coffee Market Top Retailers by Number of U.S. Locations 2020

6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS

  • 6.46 U.S. Coffee Market Estimated Volume by Leading Manufacturer 2014 – 2019
  • 6.47 U.S. Coffee Market Share of Estimated Volume by Leading Manufacturer 2014 – 2019
  • 6.48 U.S. Coffee Market Change in Estimated Volume by Leading Manufacturer 2015 – 2019
  • 6.49 U.S. Coffee Market Estimated Volume by Leading Brand 2014 – 2019
  • 6.50 U.S. Coffee Market Share of Estimated Volume by Leading Brand 2014 – 2019
  • 6.51 U.S. Coffee Market Change in Estimated Volume by Leading Brand 2015 – 2019
  • 6.52 U.S. Whole Bean Coffee Market Estimated Volume by Brand 2014 – 2019
  • 6.53 U.S. Whole Bean Coffee Market Share of Estimated Volume by Brand 2014 – 2019
  • 6.54 U.S. Whole Bean Coffee Market Change in Estimated Volume by Brand 2015 – 2019
  • 6.55 U.S. Roast/Ground Coffee Market Estimated Volume by Brand 2014 – 2019
  • 6.56 U.S. Roast/Ground Coffee Market Share of Estimated Volume by Brand 2014 – 2019
  • 6.57 U.S. Roast/Ground Coffee Market Change in Estimated Volume by Brand 2015 – 2019
  • 6.58 U.S. Coffee Mix Market Estimated Volume by Brand 2014 – 2019
  • 6.59 U.S. Coffee Mix Market Share of Estimated Volume by Brand 2014 – 2019
  • 6.60 U.S. Coffee Mix Market Change in Estimated Volume by Brand 2015 – 2019
  • 6.61 U.S. Instant Coffee Market Estimated Volume by Brand 2014 – 2019
  • 6.62 U.S. Instant Coffee Market Share of Estimated Volume by Brand 2014 – 2019
  • 6.63 U.S. Instant Coffee Market Change in Estimated Volume by Brand 2015 – 2019
  • 6.64 U.S. Coffee Pod Market Estimated Volume by Brand 2014 – 2019
  • 6.65 U.S. Coffee Pod Market Share of Estimated Volume by Brand 2014 – 2019
  • 6.66 U.S. Coffee Pod Market Change in Estimated Volume by Brand 2015 – 2019

7. THE U.S. READY-TO-DRINK COFFEE MARKET

  • 7.67 U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2024
  • 7.68 U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2024
  • 7.69 U.S. RTD Coffee Market Per Capita Consumption 1993 – 2024
  • 7.70 U.S. RTD Coffee Market Shelf-Stable vs. Chilled Volume and Growth 2012 – 2024
  • 7.71 U.S. RTD Coffee Market Shelf-Stable vs. Chilled Wholesale Dollars and Growth 2012 – 2024
  • 7.72 U.S. RTD Coffee Market Quarterly Volume Shares 2003 – 2019
  • 7.73 Leading RTD Coffee Brands Estimated Volume 2014 – 2019
  • 7.74 Leading RTD Coffee Brands Estimated Share of Volume 2014 – 2019
  • 7.75 Leading RTD Coffee Brands Estimated Change in Volume 2015 – 2019
  • 7.76 Leading RTD Coffee Brands Estimated Wholesale Dollars 2014 – 2019
  • 7.77 Leading RTD Coffee Brands Estimated Share of Wholesale Dollars 2014 – 2019
  • 7.78 Leading RTD Coffee Brands Estimated Change in Wholesale Dollars 2015 – 2019
  • 7.79 The Regional RTD Coffee Markets Wholesale Dollar Sales 1993 – 2024
  • 7.80 The Regional RTD Coffee Markets Wholesale Dollar Share 1993 – 2024
  • 7.81 The Regional RTD Coffee Markets Wholesale Dollar Growth 1994 – 2024
  • 7.82 U.S. RTD Coffee Market Estimated Volume by Distribution Channel 2014 – 2024
  • 7.83 U.S. RTD Coffee Market Share of Volume by Distribution Channel 2014 – 2024
  • 7.84 U.S. RTD Coffee Market Change in Volume by Distribution Channel 2015 – 2024

8. COFFEE INDUSTRY PRICING IN THE U.S.

  • 8.85 Consumer Price Index Changes for Coffee and Other Items 1995 – 2019
  • 8.86 Producer Price Index Changes for Coffee and All Commodities 1995 – 2019

9. THE ORGANIC COFFEE MARKET

  • 9.87 Global Organic Coffee Market Estimated Volume and Change 2002 – 2024
  • 9.88 U.S. Organic Coffee Market Estimated Volume and Change 2002 – 2024
  • 9.89 U.S. Organic Coffee Market Per Capita Consumption 2002 – 2024

10. U.S. COFFEE MARKET ADVERTISING EXPENDITURES

  • 10.90 U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2019
  • 10.91 U.S. Coffee Market Expenditures by Leading Advertisers 2014 – 2019
  • 10.92 U.S. Coffee Market Share of Expenditures by Leading Advertisers 2014 – 2019
  • 10.93 U.S. Coffee Market Change in Expenditures by Leading Advertisers 2015 – 2019
  • 10.94 U.S. Coffee Market Advertising Expenditures by Media 2014 – 2019
  • 10.95 U.S. Coffee Market Share of Advertising Expenditures by Media 2014 – 2019
  • 10.96 U.S. Coffee Market Change in Advertising Expenditures by Media 2015 – 2019

11. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER

  • 11.97 Demographics of the Specialty Coffee Consumer 2019
  • 11.98 Demographics of the Hot Specialty Coffee Consumer 2019
  • 11.99 Demographics of the Iced Specialty Coffee Consumer 2019

12. THE GLOBAL COFFEE MARKET

  • 12.100 Global Green Coffee Market Production Volume and Growth 1994 – 2019
  • 12.101 Global Green Coffee Market Estimated Consumption by Country 2014 – 2019
  • 12.102 Global Green Coffee Market Share of Consumption by Country 2014 – 2019
  • 12.103 Global Green Coffee Market Change in Consumption by Country 2015 – 2019
  • 12.104 Global Fairtrade Coffee Market Volume by Country 2014 – 2019
  • 12.105 Global Fairtrade Coffee Market Share of Volume by Country 2014 – 2019
  • 12.106 Global Fairtrade Coffee Market Change in Volume by Country 2015 – 2019

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.