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This U.S. coffee market research report looks at the trends and issues affecting the coffee industry, including the constant innovation required to keep consumer attention. It puts the U.S. market into global context and delivers data on coffee production and consumption, quarterly growth, imports and exports, advertising and demographics. The industry research also covers the ready-to-drink coffee market, specialty coffee, coffee pods and single-cup coffee machines.

  • 2018 Edition - Published December 2018.
  • Data through 2017 and market projections through 2022.
  • 250+ pages with extensive text analysis, graphs, charts and 100+ tables.
  • Immediate download, PDF and Word format report, 3-user access.
  • Quarterly category and sub-category updates ((for 3 quarters) delivered via select access to BMC’s DrinkTell database)
Coffee in the U.S. through 2022
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Coffee in the U.S. through 2022 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this comprehensive market report include:

  • What developments are shaping the U.S. coffee market and impacting per capita consumption levels?
  • How many gallons of coffee were consumed in 2017? How about in the first nine months of 2018?
  • How has JAB Holding's Keurig Green Mountain’s merger with Dr Pepper Snapple changed the industry?
  • Which segments of the coffee market grew the fastest? Which segments are losing the battle for market share in the U.S.?
  • How does global green coffee growth compare with growth patterns for the U.S.? Which are the leading exporters of green, roasted, caffeinated and decaffeinated coffee to the U.S.?
  • What is the latest news regarding organic and global fair trade coffee?
  • What are the principal distribution channels for coffee? Which sales channels will gain market share? Which will lose share points?
  • How will the foodservice channel fare over the next few years? What are the growth expectations for coffee in the drug store and vending channels? What are the prospects for future growth in the coffee market?

This U.S. coffee report features

This coffee report examines the total United States coffee market, with coverage of ready-to-drink (RTD), specialty, Fairtrade and organic coffee. Get perspective on wholesale and retail sales, volume and per capita consumption. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this authoritative industry report will gain thorough understanding the coffee market including:

  • Data on volume, sales and growth and putting the U.S. market in a global perspective. Includes global and select country data on green coffee as well as fair trade coffee.
  • Break-outs of volume, share and growth of coffee sub-segments including roast/ground, pods, whole bean, instant, mixes and RTD (ready-to-drink) coffee.
  • An overview of coffee market trends, including single-cup brewers, premiumization, organic and certified coffee, commodity markets and retailer pricing. Quarterly coffee market growth data is also provided.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes J. M. Smucker (Folgers), Kraft Heinz (Maxwell House), Tata Coffee, Nestlé, Starbucks, JAB Holdings (Keurig Dr Pepper, Peet’s, etc.) and others.
  • Volume trends for leading companies and brands for the total coffee market and by type, including whole bean, roast/ground, coffee mixes, instant coffee, coffee pods and coffee syrups.
  • Examining the marketplace by its main channels of distribution, as well as in-home and away-from-home coffee consumption patterns.
  • Discussion and wholesale sales of the leading RTD coffee companies and brands, including the cold-brew coffee segment, as well as RTD volume segmented by region and distribution channel.
  • Advertising expenditures of the leading coffee companies and a look at category spending is broken out by 18 media types (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of specialty coffee.
  • Data on green, roasted, caffeinated and decaffeinated imports.
  • Five-year compound annual growth projections (CAGRs) for the coffee market and its sub-segments, including RTD coffee through 2022.

1. THE U.S. COFFEE MARKET

The National Coffee Market pg 1

  • Overview pg 1
  • Per Capita Consumption pg 2

U.S. Coffee Trends pg 4

  • Overview pg 4
  • Consumption by Location pg 6
  • Premiumization pg 8
  • Segmentation pg 10
  • Prices pg 11
  • Single-Cup Appliances pg 14
  • Future Prospects pg 21

EXHIBITS

  • 1.1 U.S. Coffee Market Volume and Growth 1987 – 2022 pg 25
  • 1.2 U.S. Coffee Market Wholesale and Retail Sales and Growth 1998 – 2022 pg 26
  • 1.3 U.S. Coffee Market Price Per Gallon 1998 – 2022 pg 27
  • 1.4 U.S. Coffee Market Compound Annual Volume Growth 1995 – 2022 pg 28
  • 1.5 U.S. Coffee Market Per Capita Consumption 1987 – 2022 pg 29
  • 1.6 U.S. Coffee Market New Product Introductions 2000 – 2016 pg 30

2. THE U.S. COFFEE MARKET BY SEGMENT

Coffee Segments pg 31

  • Overview pg 31
  • Roast/Ground pg 32
  • Pods pg 32
  • Whole Bean pg 33
  • Instant and Mixes pg 34
  • Ready-to-Drink pg 35
  • Quarterly Growth Trends pg 36

EXHIBITS

  • 2.7 U.S. Coffee Market Estimated Consumption by Segment 2012 – 2022 pg 37
  • 2.8 U.S. Coffee Market Share of Consumption by Segment 2012 – 2022 pg 38
  • 2.9 U.S. Coffee Market Change in Consumption by Segment 2013 – 2022 pg 39
  • 2.10 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2012 – 2022 pg 40
  • 2.11 U.S. Coffee Market Estimated Wholesale Dollars by Segment 2012 – 2022 pg 41
  • 2.12 U.S. Coffee Market Share of Wholesale Dollars by Segment 2012 – 2022 pg 42
  • 2.13 U.S. Coffee Market Change in Wholesale Dollars by Segment 2013 – 2022 pg 43
  • 2.14 U.S. Q1 2018 Estimated Volume, Share and Growth by Coffee Segment pg 44
  • 2.15 U.S. Q2 2018 Estimated Volume, Share and Growth by Coffee Segment pg 45
  • 2.16 U.S. Q3 2018 Estimated Volume, Share and Growth by Coffee Segment pg 46
  • 2.17 U.S. Q3 YTD 2018 Estimated Volume, Share and Growth by Coffee Segment pg 47

3. THE U.S. SPECIALTY COFFEE MARKET

Specialty Coffee pg 48

  • Overview pg 48
  • Specialty Coffee Locations pg 51

EXHIBITS

  • 3.18 U.S. Specialty Coffee Market Estimated Retail Sales and Growth 1999 – 2018 pg 52
  • 3.19 U.S. Specialty Coffee Market Percentage of Adults Drinking Specialty Coffee 2001 – 2018 pg 53
  • 3.20 U.S. Specialty Coffee Market Number of Locations 2001 – 2018 pg 54
  • 3.21 U.S. Specialty Coffee Market Percentage of Coffee Prepared Out-of-Home 2014 – 2018 pg 55

4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS

Coffee Imports pg 56

  • Overview pg 56
  • Green Coffee pg 56
  • Imports by Country of Origin pg 57
  • Arabica and Robusta pg 59

Coffee Exports and Stocks pg 62

  • Exports pg 62
  • Stocks pg 62

EXHIBITS

  • 4.22 Imported Coffee Market All Countries and Types 1998 – 2017 pg 63
  • 4.23 Imported Coffee Market Volume by Coffee Type 2012 – 2017 pg 64
  • 4.24 Imported Coffee Market Share of Volume by Coffee Type 2012 – 2017 pg 65
  • 4.25 Imported Coffee Market Change in Volume by Coffee Type 2013 – 2017 pg 66
  • 4.26 Imported Coffee Market Volume by Country of Origin 2012 – 2017 pg 67
  • 4.27 Imported Coffee Market Share of Volume by Country of Origin 2012 – 2017 pg 68
  • 4.28 Imported Coffee Market Change in Volume by Country of Origin 2013 – 2017 pg 69
  • 4.29 Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2012 – 2017 pg 70
  • 4.30 Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2012 – 2017 pg 71
  • 4.31 Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2013 – 2017 pg 72
  • 4.32 Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2012 – 2017 pg 73
  • 4.33 Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2012 – 2017 pg 74
  • 4.34 Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2013 – 2017 pg 75
  • 4.35 Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2012 – 2017 pg 76
  • 4.36 Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2012 – 2017 pg 77
  • 4.37 Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2013 – 2017 pg 78
  • 4.38 Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2012 – 2017 pg 79
  • 4.39 Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2012 – 2017 pg 80
  • 4.40 Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2013 – 2017 pg 81
  • 4.41 Exported Coffee Market All Countries and Types 1998 – 2017 pg 82

5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL

Coffee Distribution pg 83

  • Overview pg 83

The U.S. Coffee Market by Location pg 86

  • Overview pg 86

EXHIBITS

  • 5.42 U.S. Coffee Market Estimated Volume by Distribution Channel 2012 – 2022 pg 89
  • 5.43 U.S. Coffee Market Share of Volume by Distribution Channel 2012 – 2022 pg 90
  • 5.44 U.S. Coffee Market Change in Volume by Distribution Channel 2013 – 2022 pg 91
  • 5.45 U.S. Coffee Market Top Retailers by Number of U.S. Locations 2018 pg 92

6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS

The Leading Companies pg 93

  • Overview pg 93
  • Leading Coffee Roasters pg 116
  • Leading Coffee Cafés pg 117

EXHIBITS

  • 6.46 U.S. Coffee Market Estimated Volume by Leading Manufacturers 2012 – 2017 pg 132
  • 6.47 U.S. Coffee Market Share of Estimated Volume by Leading Manufacturers 2012 – 2017 pg 133
  • 6.48 U.S. Coffee Market Change in Estimated Volume by Leading Manufacturers 2013 – 2017 pg 134
  • 6.49 U.S. Coffee Market Estimated Volume by Leading Brands 2012 – 2017 pg 135
  • 6.50 U.S. Coffee Market Share of Estimated Volume by Leading Brands 2012 – 2017 pg 136
  • 6.51 U.S. Coffee Market Change in Estimated Volume by Leading Brands 2013 – 2017 pg 137
  • 6.52 U.S. Whole Bean Coffee Market Estimated Volume by Brand 2012 – 2017 pg 138
  • 6.53 U.S. Whole Bean Coffee Market Share of Estimated Volume by Brand 2012 – 2017 pg 139
  • 6.54 U.S. Whole Bean Coffee Market Change in Estimated Volume by Brand 2013 – 2017 pg 140
  • 6.55 U.S. Roast/Ground Coffee Market Estimated Volume by Brand 2012 – 2017 pg 141
  • 6.56 U.S. Roast/Ground Coffee Market Share of Estimated Volume by Brand 2012 – 2017 pg 142
  • 6.57 U.S. Roast/Ground Coffee Market Change in Estimated Volume by Brand 2013 – 2017 pg 143
  • 6.58 U.S. Coffee Mix Market Estimated Volume by Brand 2012 – 2017 pg 144
  • 6.59 U.S. Coffee Mix Market Share of Estimated Volume by Brand 2012 – 2017 pg 145
  • 6.60 U.S. Coffee Mix Market Change in Estimated Volume by Brand 2013 – 2017 pg 146
  • 6.61 U.S. Instant Coffee Market Estimated Volume by Brand 2012 – 2017 pg 147
  • 6.62 U.S. Instant Coffee Market Share of Estimated Volume by Brand 2012 – 2017 pg 148
  • 6.63 U.S. Instant Coffee Market Change in Estimated Volume by Brand 2013 – 2017 pg 149
  • 6.64 U.S. Coffee Pod Market Estimated Volume by Brand 2012 – 2017 pg 150
  • 6.65 U.S. Coffee Pod Market Share of Estimated Volume by Brand 2012 – 2017 pg 151
  • 6.66 U.S. Coffee Pod Market Change in Estimated Volume by Brand 2013 – 2017 pg 152
  • 6.67 U.S. Coffee Syrups Market Estimated Volume by Brand 2012 – 2017 pg 153
  • 6.68 U.S. Coffee Syrups Market Share of Estimated Volume by Brand 2012 – 2017 pg 154
  • 6.69 U.S. Coffee Syrups Market Change in Estimated Volume by Brand 2013 – 2017 pg 155

7. THE U.S. READY-TO-DRINK COFFEE MARKET

The National RTD Coffee Market pg 156

  • Overview pg 156
  • Per Capita Consumption pg 156
  • RTD Coffee by Segment pg 157
  • Seasonality pg 157
  • Leading RTD Coffee Brands pg 158
  • Regional RTD Coffee Markets pg 172
  • RTD Coffee Distribution pg 173

EXHIBITS

  • 7.70 The National RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2022 pg 175
  • 7.71 The National RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2022 pg176
  • 7.72 The National RTD Coffee Market Per Capita Consumption 1993 – 2022 pg 177
  • 7.73 U.S. RTD Coffee Market Shelf-Stable vs. Chilled Volume and Growth 2012 – 2022 pg 178
  • 7.74 U.S. RTD Coffee Market Shelf-Stable vs. Chilled Wholesale Dollars and Growth 2012 – 2022 pg 179
  • 7.75 The National RTD Coffee Market Quarterly Volume Shares 2003 – 2017 pg 180
  • 7.76 Leading RTD Coffee Brands Estimated Volume 2012 – 2017 pg 181
  • 7.77 Leading RTD Coffee Brands Estimated Share of Volume 2012 – 2017 pg 182
  • 7.78 Leading RTD Coffee Brands Estimated Change in Volume 2013 – 2017 pg 183
  • 7.79 The Regional RTD Coffee Markets Wholesale Dollar Sales 1993 – 2022 pg 184
  • 7.80 The Regional RTD Coffee Markets Wholesale Dollar Share 1993 – 2022 pg 185
  • 7.81 The Regional RTD Coffee Markets Wholesale Dollar Growth 1994 – 2022 pg 186
  • 7.82 The National RTD Coffee Market Estimated Volume by Distribution Channel 2012 – 2022 pg 187
  • 7.83 The National RTD Coffee Market Share of Volume by Distribution Channel 2012 – 2022 pg 188
  • 7.84 The National RTD Coffee Market Change in Volume by Distribution Channel 2013 – 2022 pg 189

8. COFFEE INDUSTRY PRICING IN THE U.S.

Coffee Pricing pg 190

  • Overview pg 190
  • Consumer Price Index pg 190
  • Producer Price Index pg 193

EXHIBITS

  • 8.85 Consumer Price Index Changes for Coffee and Other Items 1995 – 2017 pg 194
  • 8.86 Producer Price Index Changes for Coffee and All Commodities 1995 – 2017 pg 195

9. THE ORGANIC COFFEE MARKET

The National Organic Coffee Market pg 196

  • Overview pg 196
  • Volume pg 199
  • Per Capita Consumption pg 200

EXHIBITS

  • 9.87 Global Organic Coffee Market Estimated Volume and Change 2002 – 2022 pg 201
  • 9.88 U.S. Organic Coffee Market Estimated Volume and Change 2002 – 2022 pg 202
  • 9.89 U.S. Organic Coffee Market Per Capita Consumption 2002 – 2022 pg 203

10. U.S. COFFEE MARKET ADVERTISING EXPENDITURES

Coffee Advertising pg 204

  • Overview pg 204
  • Leading Coffee Advertisers pg 205
  • Spending by Media pg 208

EXHIBITS

  • 10.90 U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2017 pg 210
  • 10.91 U.S. Coffee Market Expenditures by Leading Advertisers 2012 – 2017 pg 211
  • 10.92 U.S. Coffee Market Share of Expenditures by Leading Advertisers 2012 – 2017 pg 212
  • 10.93 U.S. Coffee Market Change in Expenditures by Leading Advertisers 2013 – 2017 pg 213
  • 10.94 U.S. Coffee Market Advertising Expenditures by Media 2012 – 2017 pg 214
  • 10.95 U.S. Coffee Market Share of Advertising Expenditures by Media 2012 – 2017 pg 215
  • 10.96 U.S. Coffee Market Change in Advertising Expenditures by Media 2013 – 2017 pg 216

11. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER

The Specialty Coffee Consumer pg 217

  • Specialty Coffee Users pg 217
  • Hot and Iced Specialty Coffee Users pg 220

EXHIBITS

  • 11.97 Demographics of the Specialty Coffee Consumer 2017 pg 222
  • 11.98 Demographics of the Hot Specialty Coffee Consumer 2017 pg 224
  • 11.99 Demographics of the Iced Specialty Coffee Consumer 2017 pg 226

12. THE GLOBAL COFFEE MARKET

The International Coffee Market pg 228

  • Overview pg 228
  • Consumption pg 231

Consumption by Selected Countries pg 233

  • Overview pg 233
  • Brazil pg 235
  • India pg 237
  • Japan pg 237
  • China pg 238
  • Russia pg 239
  • Colombia pg 239

The International Fairtrade Coffee Market pg 241

  • Overview pg 241
  • Volume pg 241

EXHIBITS

  • 12.100 Global Green Coffee Market Volume and Growth 1994 – 2017 pg 246
  • 12.101 Global Green Coffee Market Estimated Consumption by Country 2012 – 2017 pg 247
  • 12.102 Global Green Coffee Market Share of Consumption by Country 2012 – 2017 pg 248
  • 12.103 Global Green Coffee Market Change in Consumption by Country 2013 – 2017 pg 249
  • 12.104 Global Fairtrade Coffee Market Volume by Country 2012 – 2017 pg 250
  • 12.105 Global Fairtrade Coffee Market Share of Volume by Country 2012 – 2017 pg 251
  • 12.106 Global Fairtrade Coffee Market Change in Volume by Country 2013 – 2017 pg 252

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.