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This U.S. coffee market research report looks at the trends and issues affecting the coffee industry, including the constant innovation required to keep consumer attention. It puts the U.S. market into global context and delivers data on coffee production and consumption, quarterly growth, imports and exports, advertising and demographics. The industry research also covers the ready-to-drink coffee market, specialty coffee, coffee pods and single-cup coffee machines.

  • 2016 Edition - Published December 2016.
  • Data through 2015 and market projections through 2020.
  • 225+ pages with extensive text analysis, graphs, charts and 100+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Coffee through 2020
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

U.S. Coffee through 2020 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this comprehensive market report include:

  • What developments are shaping the U.S. coffee market and impacting per capita consumption levels?
  • How many gallons of coffee were consumed in 2015? How about in the first nine months of 2016?
  • Which segments of the coffee market grew the fastest? Which segments are losing the battle for market share in the U.S.?
  • How does global green coffee growth compare with growth patterns for the U.S.? Which are the leading exporters of green, roasted, caffeinated and decaffeinated coffee to the U.S.?
  • What is the latest news regarding organic and global fair trade coffee?
  • What are the principal distribution channels for coffee? Which sales channels will gain market share? Which will lose share points?
  • How will the foodservice channel fare over the next few years? What are the growth expectations for coffee in the drug store and vending channels? What are the prospects for future growth in the coffee market?

This U.S. coffee report features

This coffee report examines the total United States coffee market, with coverage of ready-to-drink (RTD), specialty, Fairtrade and organic coffee. Get perspective on wholesale and retail sales, volume and per capita consumption. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this authoritative industry report will gain thorough understanding the coffee market including:

  • Data on volume, sales and growth and putting the U.S. market in a global perspective. Includes global and select country data on green coffee as well as fair trade coffee.
  • Break-outs of volume, share and growth of coffee sub-segments including roast/ground, pods, whole bean, instant, mixes and RTD (ready-to-drink) coffee.
  • An overview of coffee market trends, including single-cup brewers, premiumization, organic and certified coffee, commodity markets and retailer pricing. Quarterly coffee market growth data is also provided.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes J. M. Smucker, Kraft, Tata Coffee, Nestlé, Starbucks, Joh. A Benckiser and others.
  • Volume trends for leading companies and brands for the total coffee market and by type, including whole bean, roast/ground, coffee mixes, instant coffee, coffee pods and coffee syrups.
  • Examining the marketplace by its main channels of distribution, as well as in-home and away-from-home coffee consumption patterns.
  • Discussion and wholesale sales of the leading RTD coffee companies and brands, as well as RTD volume segmented by region and distribution channel.
  • Advertising expenditures of the leading coffee companies and a look at category spending is broken out by 18 media types (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of specialty coffee.
  • Data on green, roasted, caffeinated and decaffeinated imports.
  • Five-year compound annual growth projections (CAGRs) for the coffee market and its sub-segments, including RTD coffee through 2020.

1. THE U.S. COFFEE MARKET

The National Coffee Market pg 1

  • Overview pg 1
  • Per Capita Consumption pg 2

U.S. Coffee Trends pg 4

  • Overview pg 4
  • Consumption by Location pg 6
  • Premiumization pg 8
  • Segmentation pg 10
  • Prices pg 11
  • Single–Cup Appliances pg 14
  • Future Prospects pg 21

EXHIBITS

  • 1.1 U.S. Coffee Market Volume and Growth 1987 – 2020 pg 25
  • 1.2 U.S. Coffee Market Wholesale and Retail Sales and Growth 1998 – 2020 pg 26
  • 1.3 U.S. Coffee Market Price Per Gallon 1998 – 2020 pg 27
  • 1.4 U.S. Coffee Market Compound Annual Volume Growth 1995 – 2020 pg 28
  • 1.5 U.S. Coffee Market Per Capita Consumption 1987 – 2020 pg 29
  • 1.6 U.S. Coffee Market New Product Introductions 2000 – 2015 pg 30

2. THE U.S. COFFEE MARKET BY SEGMENT

Coffee Segments pg 31

  • Overview pg 31
  • Roast/Ground pg 32
  • Pods pg 32
  • Whole Bean pg 33
  • Instant and Mixes pg 34
  • Ready–to–Drink pg 35
  • Quarterly Growth Trends pg 35

EXHIBITS

  • 2.7 U.S. Coffee Market Estimated Consumption by Segment 2010 – 2020 pg 37
  • 2.8 U.S. Coffee Market Share of Consumption by Segment 2010 – 2020 pg 38
  • 2.9 U.S. Coffee Market Change in Consumption by Segment 2011 – 2020 pg 39
  • 2.10 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2010 – 2020 pg 40
  • 2.11 U.S. Coffee Market Estimated Wholesale Dollars by Segment 2010 – 2020 pg 41
  • 2.12 U.S. Coffee Market Share of Wholesale Dollars by Segment 2010 – 2020 pg 42
  • 2.13 U.S. Coffee Market Change in Wholesale Dollars by Segment 2011 – 2020 pg 43
  • 2.14 U.S. Q1 2016 Estimated Volume, Share and Growth by Coffee Segment pg 44
  • 2.15 U.S. Q2 2016 Estimated Volume, Share and Growth by Coffee Segmentpg 45
  • 2.16 U.S. Q3 2016 Estimated Volume, Share and Growth by Coffee Segment pg 46
  • 2.17 U.S. Q3 YTD 2016 Estimated Volume, Share and Growth by Coffee Segment pg 47

3. THE U.S. SPECIALTY COFFEE MARKET

Specialty Coffee pg 48

  • Overview pg 48
  • Specialty Coffee Locations pg 51

EXHIBITS

  • 3.18 U.S. Specialty Coffee Market Estimated Retail Sales and Growth 1999 – 2015 pg 52
  • 3.19 U.S. Specialty Coffee Market Percentage of Adults Drinking Specialty Coffee 2001 – 2016 pg 53
  • 3.20 U.S. Specialty Coffee Market Number of Locations 2001 – 2015 pg 54

4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS

Coffee Imports pg 55

  • Overview pg 55
  • Green Coffee pg 55
  • Imports by Country of Origin pg 56
  • Arabica and Robusta pg 58

Coffee Exports and Stocks pg 61

  • Exports pg 61
  • Stocks pg 61

EXHIBITS

  • 4.21 Imported Coffee Market All Countries and Types 1998 – 2015 pg 62
  • 4.22 Imported Coffee Market Volume by Coffee Type 2010 – 2015 pg 63
  • 4.23 Imported Coffee Market Share of Volume by Coffee Type 2010 – 2015 pg 64
  • 4.24 Imported Coffee Market Change in Volume by Coffee Type 2011 – 2015 pg 65
  • 4.25 Imported Coffee Market Volume by Country of Origin 2010 – 2015 pg 66
  • 4.26 Imported Coffee Market Share of Volume by Country of Origin 2010 – 2015 pg 67
  • 4.27 Imported Coffee Market Change in Volume by Country of Origin 2011 – 2015 pg 68
  • 4.28 Imported Coffee Market Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2015 pg 69
  • 4.29 Imported Coffee Market Share of Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2015 pg 70
  • 4.30 Imported Coffee Market Change in Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2011 – 2015 pg 71
  • 4.31 Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2015 pg 72
  • 4.32 Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2015 pg 73
  • 4.33 Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2011 – 2015 pg 74
  • 4.34 Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2010 – 2015 pg 75
  • 4.35 Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2010 – 2015 pg 76
  • 4.36 Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2011 – 2015 pg 77
  • 4.37 Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2015 pg 78
  • 4.38 Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2015 pg 79
  • 4.39 Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2011 – 2015 pg 80
  • 4.40 Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2010 – 2015 pg 81
  • 4.41 Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2010 – 2015 pg 82
  • 4.42 Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2011 – 2015 pg 83
  • 4.43 Exported Coffee Market All Countries and Types 1998 – 2015 pg 84

5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL

Coffee Distribution pg 85

  • Overview pg 85

The U.S. Coffee Market by Location pg 88

  • Overview pg 88

EXHIBITS

  • 5.44 U.S. Coffee Market Estimated Volume by Distribution Channel 2010 – 2020 pg 91
  • 5.45 U.S. Coffee Market Share of Volume by Distribution Channel 2010 – 2020 pg 92
  • 5.46 U.S. Coffee Market Change in Volume by Distribution Channel 2011 – 2020 pg 93
  • 5.47 U.S. Coffee Market Top Retailers by Number of U.S. Locations 2016 pg 94

6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS

The Leading Companies pg 95

  • Overview pg 95
  • Leading Coffee Roasters pg 115
  • Leading Coffee Cafés pg 116

EXHIBITS

  • 6.48 U.S. Coffee Market Estimated Volume by Leading Manufacturers 2010 – 2015 pg 133
  • 6.49 U.S. Coffee Market Share of Estimated Volume by Leading Manufacturers 2010 – 2015 pg 134
  • 6.50 U.S. Coffee Market Change in Estimated Volume by Leading Manufacturers 2011 – 2015 pg 135
  • 6.51 U.S. Coffee Market Estimated Volume by Leading Brands 2010 – 2015 pg 136
  • 6.52 U.S. Coffee Market Share of Estimated Volume by Leading Brands 2010 – 2015 pg 137
  • 6.53 U.S. Coffee Market Change in Estimated Volume by Leading Brands 2011 – 2015 pg 138
  • 6.54 U.S. Whole Bean Coffee Market Estimated Volume by Brand 2010 – 2015 pg 139
  • 6.55 U.S. Whole Bean Coffee Market Share of Estimated Volume by Brand 2010 – 2015 pg 140
  • 6.56 U.S. Whole Bean Coffee Market Change in Estimated Volume by Brand 2011 – 2015 pg 141
  • 6.57 U.S. Roast/Ground Coffee Market Estimated Volume by Brand 2010 – 2015 pg 142
  • 6.58 U.S. Roast/Ground Coffee Market Share of Estimated Volume by Brand 2010 – 2015 pg 143
  • 6.59 U.S. Roast/Ground Coffee Market Change in Estimated Volume by Brand 2011 – 2015 pg 144
  • 6.60 U.S. Coffee Mix Market Estimated Volume by Brand 2010 – 2015 pg 145
  • 6.61 U.S. Coffee Mix Market Share of Estimated Volume by Brand 2010 – 2015 pg 146
  • 6.62 U.S. Coffee Mix Market Change in Estimated Volume by Brand 2011 – 2015 pg 147
  • 6.63 U.S. Instant Coffee Market Estimated Volume by Brand 2010 – 2015 pg 148
  • 6.64 U.S. Instant Coffee Market Share of Estimated Volume by Brand 2010 – 2015 pg 149
  • 6.65 U.S. Instant Coffee Market Change in Estimated Volume by Brand 2011 – 2015 pg 150
  • 6.66 U.S. Coffee Pod Market Estimated Volume by Brand 2010 – 2015 pg 151
  • 6.67 U.S. Coffee Pod Market Share of Estimated Volume by Brand 2010 – 2015 pg 152
  • 6.68 U.S. Coffee Pod Market Change in Estimated Volume by Brand 2011 – 2015 pg 153
  • 6.69 U.S. Coffee Syrups Market Estimated Volume by Brand 2010 – 2015 pg 154
  • 6.70 U.S. Coffee Syrups Market Share of Estimated Volume by Brand 2010 – 2015 pg 155
  • 6.71 U.S. Coffee Syrups Market Change in Estimated Volume by Brand 2011 – 2015 pg 156

7. THE U.S. READY–TO–DRINK COFFEE MARKET

The National RTD Coffee Market pg 157

  • Overview pg 157
  • Per Capita Consumption pg 157
  • Seasonality pg 158
  • Leading RTD Coffee Brands pg 158
  • Regional RTD Coffee Markets pg 168
  • RTD Coffee Distribution pg 169

EXHIBITS

  • 7.72 The National RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2020 pg 171
  • 7.73 The National RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2020 pg 172
  • 7.74 The National RTD Coffee Market Per Capita Consumption 1993 – 2020 pg 173
  • 7.75 The National RTD Coffee Market Quarterly Volume Shares 2003 – 2015 pg 174
  • 7.76 Leading RTD Coffee Brands Estimated Wholesale Dollars 2010 – 2015 pg 175
  • 7.77 Leading RTD Coffee Brands Estimated Share of Wholesale Dollars 2010 – 2015 pg 176
  • 7.78 Leading RTD Coffee Brands Estimated Change in Wholesale Dollars 2011 – 2015 pg 177
  • 7.79 The Regional RTD Coffee Markets Wholesale Dollar Sales 1993 – 2020 pg 178
  • 7.80 The Regional RTD Coffee Markets Wholesale Dollar Share 1993 – 2020 pg 179
  • 7.81 The Regional RTD Coffee Markets Wholesale Dollar Growth 1994 – 2020 pg 180
  • 7.82 The National RTD Coffee Market Estimated Volume by Distribution Channel 2010 – 2020 pg 181
  • 7.83 The National RTD Coffee Market Share of Volume by Distribution Channel 2010 – 2020 pg 182
  • 7.84 The National RTD Coffee Market Change in Volume by Distribution Channel 2011 – 2020 pg 183

8. COFFEE INDUSTRY PRICING IN THE U.S.

Coffee Pricing pg 184

  • Overview pg 184
  • Consumer Price Index pg 184
  • Producer Price Index pg 187

EXHIBITS

  • 8.85 Consumer Price Index Changes for Coffee and Other Items 1995 – 2015 pg 188
  • 8.86 Producer Price Index Changes for Coffee and All Commodities 1995 – 2015 pg 189

9. THE ORGANIC COFFEE MARKET

The National Organic Coffee Market pg 190

  • Overview pg 190
  • Volume pg 193
  • Per Capita Consumption pg 194

EXHIBITS

  • 9.87 Global Organic Coffee Market Estimated Volume and Change 2002 – 2020 pg 195
  • 9.88 U.S. Organic Coffee Market Estimated Volume and Change 2002 – 2020 pg 196
  • 9.89 U.S. Organic Coffee Market Per Capita Consumption 2002 – 2020 pg 197

10. U.S. COFFEE MARKET ADVERTISING EXPENDITURES

Coffee Advertising pg 198

  • Overview pg 198
  • Leading Coffee Advertisers pg 199
  • Spending by Media pg 202

EXHIBITS

  • 10.90 U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2015 pg 203
  • 10.91 U.S. Coffee Market Expenditures by Leading Advertisers 2010 – 2015 pg 204
  • 10.92 U.S. Coffee Market Share of Expenditures by Leading Advertisers 2010 – 2015 pg 205
  • 10.93 U.S. Coffee Market Change in Expenditures by Leading Advertisers 2011 – 2015 pg 206
  • 10.94 U.S. Coffee Market Advertising Expenditures by Media 2010 – 2015 pg 207
  • 10.95 U.S. Coffee Market Share of Advertising Expenditures by Media 2010 – 2015 pg 208
  • 10.96 U.S. Coffee Market Change in Advertising Expenditures by Media 2011 – 2015 pg 209

11. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER

The Specialty Coffee Consumer pg 210

  • Specialty Coffee Users pg 210
  • Hot and Iced Specialty Coffee Users pg 213

EXHIBITS

  • 11.97 Demographics of the Specialty Coffee Consumer 2015 pg 215
  • 11.98 Demographics of the Hot Specialty Coffee Consumer 2015 pg 217
  • 11.99 Demographics of the Iced Specialty Coffee Consumer 2015 pg 219

12. THE GLOBAL COFFEE MARKET

The International Coffee Market pg 221

  • Overview pg 221
  • Consumption pg 224

Consumption by Selected Countries pg 226

  • Overview pg 226
  • Brazil pg 228
  • India pg 229
  • Japan pg 230
  • China pg 231
  • Russia pg 231
  • Colombia pg 232

The International Fairtrade Coffee Market pg 233

  • Overview pg 233
  • Volume pg 233

EXHIBITS

  • 12.100 Global Green Coffee Market Volume and Growth 1994 – 2015 pg 238
  • 12.101 Global Green Coffee Market Estimated Consumption by Country 2010 – 2015 pg 239
  • 12.102 Global Green Coffee Market Share of Consumption by Country 2010 – 2015 pg 240
  • 12.103 Global Green Coffee Market Change in Consumption by Country 2011 – 2015 pg 241
  • 12.104 Global Fairtrade Coffee Market Volume by Country 2010 – 2015 pg 242
  • 12.105 Global Fairtrade Coffee Market Share of Volume by Country 2010 – 2015 pg 243
  • 12.106 Global Fairtrade Coffee Market Change in Volume by Country 2011 – 2015 pg 244

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.