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This U.S. coffee market research report looks at the trends and issues affecting the coffee industry, including the constant innovation required to keep consumer attention. It puts the U.S. market into global context and delivers data on coffee production and consumption, quarterly growth, imports and exports, advertising and demographics. The industry research also covers the ready-to-drink coffee market, specialty coffee, coffee pods and single-cup coffee machines.

  • 2015 Edition - Published December 2015.
  • Data through 2014 and market projections through 2019.
  • 200+ pages with extensive text analysis, graphs, charts and 100+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Coffee through 2019
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

U.S. Coffee through 2019 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this comprehensive market report include:

  • What developments are shaping the U.S. coffee market and impacting per capita consumption levels?
  • How many gallons of coffee were consumed in 2014? How about in the first nine months of 2015?
  • Which segments of the coffee market grew the fastest? Which segments are losing the battle for market share in the U.S.?
  • How does global green coffee growth compare with growth patterns for the U.S.? Which are the leading exporters of green, roasted, caffeinated and decaffeinated coffee to the U.S.?
  • What is the latest news regarding organic and global fair trade coffee?
  • What are the principal distribution channels for coffee? Which sales channels will gain market share? Which will lose share points?
  • How will the foodservice channel fare over the next few years? What are the growth expectations for coffee in the drug store and vending channels? What are the prospects for future growth in the coffee market?

This U.S. coffee report features

This coffee report examines the total United States coffee market, with coverage of ready-to-drink (RTD), specialty, Fairtrade and organic coffee. Get perspective on wholesale and retail sales, volume and per capita consumption. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers of this authoritative industry report will gain thorough understanding the coffee market including:

  • Data on volume, sales and growth and putting the U.S. market in a global perspective. Includes global and select country data on green coffee as well as fair trade coffee.
  • Break-outs of volume, share and growth of coffee sub-segments including roast/ground, pods, whole bean, instant, mixes and RTD (ready-to-drink) coffee.
  • An overview of coffee market trends, including single-cup brewers, premiumization, organic and certified coffee, commodity markets and retailer pricing. Quarterly coffee market growth data is also provided.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes J. M. Smucker, Kraft, Tata Coffee, Nestlé, Starbucks, Keurig Green Mountain and others.
  • Volume trends for leading companies and brands for the total coffee market and by type, including whole bean, roast/ground, coffee mixes, instant coffee, coffee pods and coffee syrups.
  • Examining the marketplace by its main channels of distribution, as well as in-home and away-from-home coffee consumption patterns.
  • Discussion and wholesale sales of the leading RTD coffee companies and brands, as well as RTD volume segmented by region and distribution channel.
  • Advertising expenditures of the leading coffee companies and a look at category spending is broken out by 18 media types (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of specialty coffee.
  • Data on green, roasted, caffeinated and decaffeinated imports.
  • Five-year compound annual growth projections (CAGRs) for the coffee market and its sub-segments, including RTD coffee through 2019.

1. THE U.S. COFFEE MARKET

The National Coffee Market pg 1

  • Overview pg 1
  • Per Capita Consumption pg 2

U.S. Coffee Trends pg 4

  • Overview pg 4
  • Consumption by Location pg 6
  • Premiumization pg 8
  • Segmentation pg 9
  • Prices pg 11
  • Single–Cup Appliances pg 14
  • Future Prospects pg 20

EXHIBITS

  • 1.1 U.S. Coffee Market Volume and Growth 1987 – 2019 pg 22
  • 1.2 U.S. Coffee Market Wholesale and Retail Sales and Growth 1998 – 2019 pg 23
  • 1.3 U.S. Coffee Market Price Per Gallon 1998 – 2019 pg 24
  • 1.4 U.S. Coffee Market Compound Annual Volume Growth 1995 – 2019 pg 25
  • 1.5 U.S. Coffee Market Per Capita Consumption 1987 – 2019 pg 26
  • 1.6 U.S. Coffee Market New Product Introductions 2000 – 2014 pg 27

2. THE U.S. COFFEE MARKET BY SEGMENT

Coffee Segments pg 28

  • Overview pg 28
  • Roast/Ground pg 29
  • Pods pg 29
  • Whole Bean pg 30
  • Instant and Mixes pg 31
  • Ready–to–Drink pg 32

EXHIBITS

  • 2.7 U.S. Coffee Market Estimated Consumption by Segment 2009 – 2019 pg 33
  • 2.8 U.S. Coffee Market Share of Consumption by Segment 2009 – 2019 pg 34
  • 2.9 U.S. Coffee Market Change in Consumption by Segment 2010 – 2019 pg 35
  • 2.10 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2009 – 2019 pg 36
  • 2.11 U.S. Coffee Market Estimated Wholesale Dollars by Segment 2009 – 2019 pg 37
  • 2.12 U.S. Coffee Market Share of Wholesale Dollars by Segment 2009 – 2019 pg 38
  • 2.13 U.S. Coffee Market Change in Wholesale Dollars by Segment 2010 – 2019 pg 39
  • 2.14 U.S. Q1 2015 Estimated Volume, Share and Growth by Coffee Segment pg 40
  • 2.15 U.S. Q2 2015 Estimated Volume, Share and Growth by Coffee Segment pg 41
  • 2.16 U.S. Q3 2015 Estimated Volume, Share and Growth by Coffee Segment pg 42
  • 2.17 U.S. Q3 YTD 2015 Estimated Volume, Share and Growth by Coffee Segment pg 43

3. THE U.S. SPECIALTY COFFEE MARKET

Specialty Coffee pg 44

  • Overview pg 44
  • Specialty Coffee Locations pg 47

EXHIBITS

  • 3.18 U.S. Specialty Coffee Market Estimated Retail Sales and Growth 1999 – 2014 pg 48
  • 3.19 U.S. Specialty Coffee Market Percentage of Adults Drinking Specialty Coffee 2001 – 2015 pg 49
  • 3.20 U.S. Specialty Coffee Market Number of Locations 2001 – 2014 pg 50

4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS

Coffee Imports pg 51

  • Overview pg 51
  • Green Coffee pg 51
  • Imports by Country of Origin pg 52
  • Arabica and Robusta pg 54

Coffee Exports and Stocks pg 57

  • Exports pg 57
  • Stocks pg 57

EXHIBITS

  • 4.21 Imported Coffee Market All Countries and Types 1998 – 2014 pg 58
  • 4.22 Imported Coffee Market Volume by Coffee Type 2009 – 2014 pg 59
  • 4.23 Imported Coffee Market Share of Volume by Coffee Type 2009 – 2014 pg 60
  • 4.24 Imported Coffee Market Change in Volume by Coffee Type 2010 – 2014 pg 61
  • 4.25 Imported Coffee Market Volume by Country of Origin 2009 – 2014 pg 62
  • 4.26 Imported Coffee Market Share of Volume by Country of Origin 2009 – 2014 pg 63
  • 4.27 Imported Coffee Market Change in Volume by Country of Origin 2010 – 2014 pg 64
  • 4.28 Imported Coffee Market Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2009 – 2014 pg 65
  • 4.29 Imported Coffee Market Share of Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2009 – 2014 pg 66
  • 4.30 Imported Coffee Market Change in Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2014 pg 67
  • 4.31 Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2009 – 2014 pg 68
  • 4.32 Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2009 – 2014 pg 69
  • 4.33 Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2014 pg 70
  • 4.34 Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2009 – 2014 pg 71
  • 4.35 Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2009 – 2014 pg 72
  • 4.36 Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2010 – 2014 pg 73
  • 4.37 Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2009 – 2014 pg 74
  • 4.38 Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2009 – 2014 pg 75
  • 4.39 Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2010 – 2014 pg 76
  • 4.40 Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2009 – 2014 pg 77
  • 4.41 Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2009 – 2014 pg 78
  • 4.42 Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2010 – 2014 pg 79
  • 4.43 Exported Coffee Market All Countries and Types 1998 – 2014 pg 80

5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL

Coffee Distribution pg 81

  • Overview pg 81

The U.S. Coffee Market by Location pg 84

  • Overview pg 84

EXHIBITS

  • 5.44 U.S. Coffee Market Estimated Volume by Distribution Channel 2009 – 2019 pg 87
  • 5.45 U.S. Coffee Market Share of Volume by Distribution Channel 2009 – 2019 pg 88
  • 5.46 U.S. Coffee Market Change in Volume by Distribution Channel 2010 – 2019 pg 89
  • 5.47 U.S. Coffee Market Top Retailers by Number of Locations 2015 pg 90

6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS

The Leading Companies pg 91

  • Overview pg 91
  • Leading Coffee Roasters pg 111
  • Leading Coffee Cafés pg 112

EXHIBITS

  • 6.48 U.S. Coffee Market Volume by Leading Manufacturers 2009 – 2014 pg 130
  • 6.49 U.S. Coffee Market Share of Volume by Leading Manufacturers 2009 – 2014 pg 131
  • 6.50 U.S. Coffee Market Change in Volume by Leading Manufacturers 2010 – 2014 pg 132
  • 6.51 U.S. Coffee Market Volume by Leading Brands 2009 – 2014 pg 133
  • 6.52 U.S. Coffee Market Share of Volume by Leading Brands 2009 – 2014 pg 134
  • 6.53 U.S. Coffee Market Change in Volume by Leading Brands 2010 – 2014 pg 135
  • 6.54 U.S. Whole Bean Coffee Market Volume by Brand 2009 – 2014 pg 136
  • 6.55 U.S. Whole Bean Coffee Market Share of Volume by Brand 2009 – 2014 pg 137
  • 6.56 U.S. Whole Bean Coffee Market Change in Volume by Brand 2010 – 2014 pg 138
  • 6.57 U.S. Roast/Ground Coffee Market Volume by Brand 2009 – 2014 pg 139
  • 6.58 U.S. Roast/Ground Coffee Market Share of Volume by Brand 2009 – 2014 pg 140
  • 6.59 U.S. Roast/Ground Coffee Market Change in Volume by Brand 2010 – 2014 pg 141
  • 6.60 U.S. Coffee Mix Market Volume by Brand 2009 – 2014 pg 142
  • 6.61 U.S. Coffee Mix Market Share of Volume by Brand 2009 – 2014 pg 143
  • 6.62 U.S. Coffee Mix Market Change in Volume by Brand 2010 – 2014 pg 144
  • 6.63 U.S. Instant Coffee Market Volume by Brand 2009 – 2014 pg 145
  • 6.64 U.S. Instant Coffee Market Share of Volume by Brand 2009 – 2014 pg 146
  • 6.65 U.S. Instant Coffee Market Change in Volume by Brand 2010 – 2014 pg 147
  • 6.66 U.S. Coffee Pod Market Volume by Brand 2009 – 2014 pg 148
  • 6.67 U.S. Coffee Pod Market Share of Volume by Brand 2009 – 2014 pg 149
  • 6.68 U.S. Coffee Pod Market Change in Volume by Brand 2010 – 2014 pg 150
  • 6.69 U.S. Coffee Syrups Market Volume by Brand 2009 – 2014 pg 151
  • 6.70 U.S. Coffee Syrups Market Share of Volume by Brand 2009 – 2014 pg 152
  • 6.71 U.S. Coffee Syrups Market Change in Volume by Brand 2010 – 2014 pg 153

7. THE U.S. READY–TO–DRINK COFFEE MARKET

The National RTD Coffee Market pg 154

  • Overview pg 154
  • Per Capita Consumption pg 154
  • Seasonality pg 155
  • Leading RTD Coffee Brands pg 155
  • Regional RTD Coffee Markets pg 164
  • RTD Coffee Distribution pg 165

EXHIBITS

  • 7.72 The National RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2019 pg 167
  • 7.73 The National RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2019 pg 168
  • 7.74 The National RTD Coffee Market Per Capita Consumption 1993 – 2019 pg 169
  • 7.75 The National RTD Coffee Market Quarterly Volume Shares 2003 – 2014 pg 170
  • 7.76 Leading RTD Coffee Brands Estimated Wholesale Dollars 2009 – 2014 pg 171
  • 7.77 Leading RTD Coffee Brands Estimated Share of Wholesale Dollars 2009 – 2014 pg 172
  • 7.78 Leading RTD Coffee Brands Estimated Change in Wholesale Dollars 2010 – 2014 pg 173
  • 7.79 The Regional RTD Coffee Markets Wholesale Dollar Sales 1993 – 2019 pg 174
  • 7.80 The Regional RTD Coffee Markets Wholesale Dollar Share 1993 – 2019 pg 175
  • 7.81 The Regional RTD Coffee Markets Wholesale Dollar Growth 1994 – 2019 pg 176
  • 7.82 The National RTD Coffee Market Estimated Volume by Distribution Channel 2009 – 2019 pg 177
  • 7.83 The National RTD Coffee Market Share of Volume by Distribution Channel 2009 – 2019 pg 178
  • 7.84 The National RTD Coffee Market Change in Volume by Distribution Channel 2010 – 2019 pg 179

8. COFFEE INDUSTRY PRICING IN THE U.S.

Coffee Pricing pg 180

  • Overview pg 180
  • Consumer Price Index pg 180
  • Producer Price Index pg 183

EXHIBITS

  • 8.85 Consumer Price Index Changes for Coffee and Other Items 1995 – 2014 pg 184
  • 8.86 Producer Price Index Changes for Coffee and All Commodities 1995 – 2014 pg 185

9. THE ORGANIC COFFEE MARKET

The National Organic Coffee Market pg 186

  • Overview pg 186
  • Volume pg 189
  • Per Capita Consumption pg 190

EXHIBITS

  • 9.87 Global Organic Coffee Market Estimated Volume and Change 2002 – 2019 pg 191
  • 9.88 U.S. Organic Coffee Market Estimated Volume and Change 2002 – 2019 pg 192
  • 9.89 U.S. Organic Coffee Market Per Capita Consumption 2002 – 2019 pg 193

10. U.S. COFFEE MARKET ADVERTISING EXPENDITURES

Coffee Advertising pg 194

  • Overview pg 194
  • Leading Coffee Advertisers pg 195
  • Spending by Media pg 197

EXHIBITS

  • 10.90 U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2014 pg 199
  • 10.91 U.S. Coffee Market Expenditures by Leading Advertisers 2009 – 2014 pg 200
  • 10.92 U.S. Coffee Market Share of Expenditures by Leading Advertisers 2009 – 2014 pg 201
  • 10.93 U.S. Coffee Market Change in Expenditures by Leading Advertisers 2010 – 2014 pg 202
  • 10.94 U.S. Coffee Market Advertising Expenditures by Media 2009 – 2014 pg 203
  • 10.95 U.S. Coffee Market Share of Advertising Expenditures by Media 2009 – 2014 pg 204
  • 10.96 U.S. Coffee Market Change in Advertising Expenditures by Media 2010 – 2014 pg 205

11. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER

The Specialty Coffee Consumer pg 206

  • Specialty Coffee Users pg 206
  • Hot and Iced Specialty Coffee Users pg 209

EXHIBITS

  • 11.97 Demographics of the Specialty Coffee Consumer 2014 pg 211
  • 11.98 Demographics of the Hot Specialty Coffee Consumer 2014 pg 213
  • 11.99 Demographics of the Iced Specialty Coffee Consumer 2014 pg 215

12. THE GLOBAL COFFEE MARKET

The International Coffee Market pg 217

  • Overview pg 217
  • Consumption pg 220

Consumption by Selected Countries pg 222

  • Overview pg 222
  • Brazil pg 224
  • India pg 225
  • Japan pg 226
  • China pg 227
  • Russia pg 227
  • Colombia pg 228

The International Fairtrade Coffee Market pg 229

  • Overview pg 229
  • Volume pg 229

EXHIBITS

  • 12.100 Global Green Coffee Market Volume and Growth 1994 – 2014 pg 234
  • 12.101 Global Green Coffee Market Estimated Consumption by Country 2009 – 2014 pg 235
  • 12.102 Global Green Coffee Market Share of Consumption by Country 2009 – 2014 pg 236
  • 12.103 Global Green Coffee Market Change in Consumption by Country 2010 – 2014 pg 237
  • 12.104 Global Fairtrade Coffee Market Volume by Country 2009 – 2014 pg 238
  • 12.105 Global Fairtrade Coffee Market Share of Volume by Country 2009 – 2014 pg 239
  • 12.106 Global Fairtrade Coffee Market Change in Volume by Country 2010 – 2014 pg 240

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.