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Get the facts and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.

  • 2016 Edition - Published October 2016.
  • Data through 2015 and market projections through 2020.
  • 150+ pages with extensive text analysis, graphs, charts and 40+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Energy Drinks through 2020
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

U.S. Energy Drinks through 2020 provides in-depth data and analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this in-depth research study include:

  • What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
  • What are the latest developments in the packaging mix for energy drinks?
  • Which regions have the strongest markets?
  • What percentage of volume is full- versus low-calorie?
  • How have brand rankings changed recently?
  • Who are the smaller players and what are they doing to differentiate themselves?
  • What are the growth prospects for the energy drink category?
  • What is happening in the energy shot and healthy energy (including organic) sub-segments?
  • What slice of the U.S. market share will slim cans command by 2020? How will that compare with the share held by 16-ounce (and larger)?
  • How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This energy drinks report features

This comprehensive report offers an in-depth look at the category, companies and brands shaping the market and the forces impacting current and anticipated growth through 2020. This industry report provides sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. It also shares statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options.

  • Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
  • Regional perspective on the U.S. marketplace, highlighting volume and growth pattern variations from region to region through 2020.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage (including Monster, NOS and Full Throttle), Rockstar, PepsiCo (Amp and Kickstart), National Beverage (Rip It), HiBall and others.
  • Analysis of regular vs. reduced calorie energy drink trends.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • A detailed analysis of packaging, analyzing volume and share by package size.
  • Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market.
  • Five-year projections for the market and its packaging mix through 2020.
  • A directory of the leading energy drink companies in the U.S.

1. THE U.S. ENERGY DRINK MARKET

The Energy Drink Market pg 1

  • Overview pg 1
  • Volume and Dollars pg 3
  • Per Capita Consumption pg 5
  • Growth pg 6
  • Quarterly Growth Trends pg 6
  • Seasonality pg 7
  • Recent Issues pg 7

EXHIBITS

  • 1.1 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2020 pg 12
  • 1.2 U.S. Energy Drink Market Per Capita Consumption 1997 – 2020 pg 13
  • 1.3 U.S. Energy Drink Market Compound Annual Growth 2002 – 2020 pg 14
  • 1.4 U.S. Energy Drink Market Volume and Growth by Quarter 2015 – 2016 pg 15
  • 1.5 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2015 pg 16

2. ENERGY DRINK REGIONAL MARKETS

Regional Energy Drink Markets pg 17

  • Overview pg 17
  • The West pg 18
  • The South pg 18
  • The Midwest pg 18
  • The Northeast pg 19
  • Per Capita Consumption pg 19

EXHIBITS

  • 2.6 The Regional Energy Drink Markets Estimated Case Volume in Measured Channels 2010 – 2020 pg 20
  • 2.7 The Regional Energy Drink Markets Case Volume Share in Measured Channels 2010 – 2020 pg 21
  • 2.8 The Regional Energy Drink Markets Case Volume Growth in Measured Channels 2011 – 2020 pg 22
  • 2.9 The Regional Energy Drink Markets Per Capita Consumption 2010 – 2020 pg 23

3. REDUCED CALORIE AND REGULAR ENERGY DRINKS

Regular and Low-Calorie Energy Drinks pg 24

EXHIBITS

  • 3.10 U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 – 2020 pg 26
  • 3.11 U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 – 2020 pg 27
  • 3.12 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2020 pg 28
  • 3.13 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 – 2020 pg 29

4. ENERGY DRINK DISTRIBUTION CHANNELS

Energy Drink Distribution Channels pg 30

  • Overview pg 30
  • Convenience and Gas Stores pg 30
  • Supermarkets pg 31
  • Foodservice pg 32
  • Mass Merchandisers pg 32
  • Drug Stores pg 34
  • Others pg 34

EXHIBITS

  • 4.14 U.S. Energy Drink Market Volume by Distribution Channel 2010 – 2020 pg 35
  • 4.15 U.S. Energy Drink Market Share of Volume by Distribution Channel 2010 – 2020 pg 36
  • 4.16 U.S. Energy Drink Market Change in Volume by Distribution Channel 2011 – 2020 pg 37

5. ENERGY DRINK PACKAGING

Energy Drink Packaging pg 38

EXHIBITS

  • 5.17 Energy Drink Packaging Volume by Size 1997 – 2020 pg 42
  • 5.18 Energy Drink Packaging Share of Volume by Size 1997 – 2020 pg 43
  • 5.19 Energy Drink Packaging Change in Volume by Size 1998 – 2020 pg 44
  • 5.20 Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 – 2020 pg 45
  • 5.21 Energy Drink Packaging Share of Wholesale Dollars by Size 1997 – 2020 pg 46
  • 5.22 Energy Drink Packaging Change in Wholesale Dollars by Size 1998 – 2020 pg 47

6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS

The Leading Companies pg 48

Red Bull pg 50

Monster Beverage Corporation pg 66

Rockstar, Inc. pg 80

PepsiCo, Inc. pg 86

National Beverage Corporation pg 91

Ferolito, Vultaggio & Sons pg 92

Dr Pepper Snapple Group pg 93

HiBall Inc. pg 94

Crunk!!! Energy Drink pg 96

Energy Drink Retail Price Per Case pg 97

EXHIBITS

  • 6.23 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2010 – 2015 pg 98
  • 6.24 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2010 – 2015 pg 99
  • 6.25 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2011 – 2015 pg 100
  • 6.26 Leading Energy Drink Brands Volume 2010 – 2015 pg 101
  • 6.27 Leading Energy Drink Brands Share of Volume 2010 – 2015 pg 102
  • 6.28 Leading Energy Drink Brands Change in Volume 2011 – 2015 pg 103
  • 6.29 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2012 – 2015 pg 104
  • 6.30 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2012 – 2015 pg 105

7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS

Energy Shots pg 106

Healthy Energy pg 110

EXHIBITS

  • 7.31 U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2019 pg 117
  • 7.32 Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2010 – 2015 pg 118
  • 7.33 Leading Energy Shot Brands Share of Wholesale Dollar Sales 2010 – 2015 pg 119
  • 7.34 Leading Energy Shot Brands Change in Wholesale Dollar Sales 2011 – 2015 pg 120
  • 7.35 U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2002 – 2020 pg 121
  • 7.36 U.S. Organic Energy Drink Market Per Capita Consumption 2002 – 2020 pg 122

8. ENERGY DRINK ADVERTISING EXPENDITURES

Energy Drink Advertising Expenditures pg 123

  • Overview pg 123
  • Expenditures by Medium pg 127

EXHIBITS

  • 8.37 Leading Energy Drink Brands Advertising Expenditures 2010 – 2015 pg 129
  • 8.38 Leading Energy Drink Brands Share of Advertising Expenditures 2010 – 2015 pg 130
  • 8.39 Leading Energy Drink Brands Change in Advertising Expenditures 2011 – 2015 pg 131
  • 8.40 Energy Drink Advertising Expenditures by Media 2010 – 2015 pg 132
  • 8.41 Energy Drink Share of Advertising Expenditures by Media 2010 – 2015 pg 133
  • 8.42 Energy Drink Change in Advertising Expenditures by Media 2011 – 2015 pg 134

9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER

Demographics of the Energy Drink Consumer pg 135

  • Overview pg 135
  • Comparative Demographics of Energy Drink Brands pg 139
  • Comparative Demographics of Energy Drinks versus Energy Shots pg 142

EXHIBITS

  • 9.43 Demographics of the Energy Drink Consumer 2015 pg 144
  • 9.44 Demographics of the Red Bull Consumer 2015 pg 146
  • 9.45 Demographics of the Monster Consumer 2015 pg 148
  • 9.46 Demographics of the Rockstar Consumer 2015 pg 150
  • 9.47 Demographics of the 5-Hour Energy Consumer 2015 pg 152

10. DIRECTORY OF ENERGY DRINK COMPANIES

Energy Drink Companies pg 154

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.