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Press Release: The U.S. Liquid Refreshment Beverage Market Slips In Second Quarter



Energy drinks, ready–to–drink coffee and bottled water grew strongly; carbonated soft drinks declined again

NEW YORK, NY, 31 October 2013: The U.S. liquid refreshment beverage market performed more weakly in the second quarter of 2013 than it did in the first, according to Beverage Marketing Corporation's latest U.S. Quarterly Category Volume and Wholesale Dollar Report. After inching up by 0.2% in the first quarter, volume dipped by 0.3%.

The largest single liquid refreshment beverage type — carbonated soft drinks — was largely responsible for the overall decline recorded in the second quarter. Both regular and diet soft drinks saw losses intensify in the second quarter, but diets underperformed the overall soft drink category.

However, several beverage categories performed well. Bottled water, buoyed by both the large retail PET component as well as the especially vibrant smaller imported and domestic sparkling segments, enjoyed market–beating growth. Ready–to–drink coffee accelerated rapidly, and energy drinks also displayed gathering strength over the first half of the year.

Though total liquid refreshment volume and wholesale dollar sales declined slightly in the second quarter of 2013, Beverage Marketing expects small upticks in both for the full year.

New York City–based Beverage Marketing Corporation is the leading research, consulting and advisory services firm dedicated to the global beverage industry. Serving the industry for more than 40 years, the company offers more than 50 market trend reports which include in–depth studies of various beverage sectors such as Bottled Water in the U.S. as well as market reports covering drink sectors such as Carbonated Soft Drinks in the U.S. and Milk and Dairy Beverages in the U.S. Most recently, the launch of the company's DrinkTell™ database has provided an easy to use platform for users to access U.S. and global data on a broad range of alcohol and non–alcohol beverage categories.


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