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Press Release: The U.S. Liquid Refreshment Beverage Market Grows Slightly In Third Quarter


Energy drinks, ready–to–drink coffee and bottled water grew strongly; carbonated soft drinks declined again

NEW YORK, NY, 19 December 2013: The U.S. liquid refreshment beverage market performed more strongly in the third quarter of 2013 than it did in the first or second, according to Beverage Marketing Corporation's latest U.S. Quarterly Category Volume and Wholesale Dollar Report. After inching up by 0.2% in the first quarter, volume dipped by 0.3% in the second but then moved up by 0.3% in the third.

The largest single liquid refreshment beverage type — carbonated soft drinks — impeded growth in the overall beverage market. Both regular and diet soft drinks saw losses in the third quarter, though at more moderate rates than in the first two. Diets continued to underperform the overall soft drink category.

However, several beverage categories performed well. Bottled water, buoyed by both the large retail PET component as well as the especially vibrant smaller imported and domestic sparkling segments, enjoyed market-beating growth. Ready–to–drink coffee accelerated rapidly; they were the sole category to achieve a double–digit growth rate. Energy drinks also displayed gathering strength over the first three quarters of the year.

Though total liquid refreshment volume and wholesale dollar sales declined slightly in the first half of 2013, they both grew in the third quarter, and Beverage Marketing expects small upticks in both for the full year.

New York City–based Beverage Marketing Corporation is the leading research, consulting and advisory services firm dedicated to the global beverage industry. Serving the industry for more than 40 years, the company offers more than 50 market trend reports which include in–depth studies of various beverage sectors such as Bottled Water in the U.S. as well as Spotlight reports covering specific aspects of major industry segments such as Regular and Diet Carbonated Soft Drinks in the U.S. and reports covering global beverage segments such as The Global Beer Market Most recently, the launch of the company's DrinkTell™ database has provided an easy to use platform for users to access U.S. and global data on a broad range of alcohol and non–alcohol beverage categories.


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