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Press Release: Beverage Marketing Corporation Acquires Adult Beverage Database From Technomic



Companies Broaden Their Strategic Partnership

NEW YORK, NY, March 2016: In a major move to enhance its coverage of the U.S. beverage business, Beverage Marketing Corporation has acquired the total market adult beverage information in the DRINK database developed by Technomic Inc., a Winsight company.

Beverage Marketing will integrate Technomic's historical data into its own DrinkTell™ database and, going forward, continue to collect and make this information available through DrinkTell™. In addition, the company will use this and other data as the basis to extend its series of authoritative BMC Market Reports with new wine, beer, and spirits reports.

The data published in these reports (as well as quarterly updates) will become simultaneously available as part of Beverage Marketing's DrinkTell™ Database–which covers virtually the entire beverage universe.

"With these additions, Beverage Marketing will have the most extensive database and market reports covering all segments of the beverage industry," said Michael Bellas, chairman and CEO of Beverage Marketing Corporation.

To support the acquisition, Eric Schmidt has joined Beverage Marketing as Director of Alcohol Research. Schmidt can be reached at Additionally, Charles Forman has joined the company as Director of Business Development, Beverage Alcohol. Schmidt and Forman have worked together in the past to produce and publish some of the most widely utilized market research reports in the beverage alcohol industry.

This acquisition broadens the partnership between Beverage Marketing and Technomic, which began in February 2015 with a strategic alliance to share market information across the businesses. Technomic will continue to source Beverage Marketing's data assets in the development of adult beverage products including industry reports, consumer and operator intelligence, and custom research and advisory services. "The adult beverage industry is evolving quickly, and this relationship adds to Technomic's toolbox of cutting–edge insights around the adult beverage market and our resources to support clients' growth and success, particularly in the on–premise channel," said Darren Tristano, president of Technomic.

For further information on purchasing any of these new alcohol reports, contact Charles Forman at For further information on Technomic, contact Donna Hood Crecca at

About Beverage Marketing Corporation

New York City–based Beverage Marketing Corporation is the leading consulting, research and advisory services firm dedicated to the global beverage industry. In addition to publishing industry–leading market reports, BMC has evolved into being the leading provider of strategic management consulting and advisory services in the beverage industry. BMC also offers clients the most comprehensive industry database DrinkTell™.

About Technomic

Only Technomic, a Winsight company, delivers a 360–degree view of the food industry. We impact growth and profitability for our clients by providing consumer–grounded vision and channel–relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact–finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at

About Winsight, LLC

Winsight, LLC is a business–to–business media, events, and information services company specializing in the convenience–retailing, restaurant and noncommercial foodservice industries. In August 2015 Winsight acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. For more information on Winsight and its brands, go to


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