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Press Release: New Spirits, Wine & Beer Reports From Beverage Marketing Corporation



Company launches new U.S. Guide series and adds to its beverage database

NEW YORK, NY, 12 April 2016: Beverage Marketing Corporation (BMC) announces three comprehensive new reports to its U.S. beverage business.

BMC's U.S. Spirits Guide 2016, available this month, will kick off the series, which will cover distilled spirits, wine and beer. The U.S. Wine Guide 2016 will follow in May and the U.S. Beer Guide 2016 in June.

Each contains extensive data on volume and retail sales by category, volume by leading brands, volume and per capita consumption by state, imports and exports as well as advertising expenditures, demographics and five–year projections. The aim, compared to previous publications in these areas, is to cover more brands with greater granularity, expand classification within categories, provide detail on category sales by retail price tier plus more detailed information in key areas such as export/import, advertising, and demographic data. The BMC U.S. Guides build on the adult beverage database developed by Technomic Inc. that BMC acquired earlier in the year.

Beverage Marketing will make the data it has amassed for this new Guide series (including quarterly updates) available via its DrinkTell database – which covers virtually the entire U.S. beverage universe.

BMC's U.S. Spirits Guide 2016, BMC's U.S. Wine Guide 2016 and BMC's U.S. Beer Guide 2016 sell for $995 each.

For further information on purchasing any of these new alcohol reports, contact Charles Forman at

New York City–based Beverage Marketing Corporation is the leading consulting, research and advisory services firm dedicated to the global beverage industry.


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