New Report: 2023 The Gen Z & College Student Beverage Consumer
8/22/2023
BMC is pleased to announce the publication of its Focus Report The Gen Z & College Student Beverage Consumer.
The Gen Z & College Student Beverage Consumer provides insight into the behaviors and habits of college students in all aspects of their life, including beverage-related ones. Wasserman Next Gen's 2023 College Student Census was completed more than 1,000 college students in the United States and Canada during February 2023. This report includes select findings from the 2023 Census prepared for Beverage Marketing Corporation.
For more information, or to purchase this report, please click here.