Price: $ 1795.00

Jumpstart your brainstorming sessions and re-calibrate your crystal ball! The Future of Beverages, a sequel of sorts to 2021’s The Impact of Covid-19 on the U.S. Beverage Industry, goes beyond just charting how the pandemic has affected the various segments of the liquid refreshment beverage (LRB) market. Although it considers the impact of the pandemic on bottled water, energy drinks, carbonated soft drinks (CSDs), etc., measuring volume, wholesale dollars and retail dollars for each category and how these segments were affected by covid-19 in 2020, 2021 and beyond, it also discusses broader topics such as economic data, the financial system and even a cursory look at geopolitics. The report also speculates on what may drive the beverage market in the coming years in terms of innovation. Further, possible social trends are discussed to spur one’s thinking and forecasts through 2026 are provided.

  • 2022 Edition - To be published September 2022.
  • Data through 2021 and market projections through 2026.
  • 35+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF, Word and Excel formats, 3-user access.
The Future of Beverages
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details


The answers you need

This report examines topline trends of how the various LRB categories were affected by the pandemic and looks at what may be coming next. LRB segments of the following non-alcohol beverage categories are covered: bottled water, value added waters, fruit beverages, RTD coffee, RTD tea, CSDs, energy drinks and sports beverages. Questions answered include:

  • Which LRB segments were most affected negatively and least affected in 2020 and 2021?
  • Are there any LRB segments which were able to grow faster than expected despite the pandemic?
  • What are the underlying macroeconomic trends driving these covid-19-related LRB developments?
  • How is covid-19 and its aftermath likely to impact the LRB segment to 2026?

This report features

The Future of Beverages looks at the uneven impact of the pandemic on the LRB industry, with some segments experiencing hardships while others are surviving and even thriving in this uncertain environment. It posits that, even though there may be evidence of the economy and life "returning to normal," there are countervailing trends that suggest to beverage marketers that strategic planning may be needed in the likely event that more turmoil is in store for 2022 (early returns suggest it will be a bumpy ride). Using Beverage Marketing's exclusive data and projections, the report provides insights into:

  • GDP, personal disposable income, unemployment and CPI/PPI in 2021 and 2022 and how they compare to historical norms. How will the outsized inflation resolve itself in the coming years? How might geopolitics raise the specter of global recession (or worse)?
  • To what degree does innovation counteract the negative impact of the pandemic and associated lockdown measures. What new beverage categories may emerge in the new normal?
  • What are some of the prospects for the various LRB segments going forward? Which ones will recover their former growth arc by 2026? Which segments won’t get back to normal?


This report has not yet been published.

The 2022 edition you receive will have analysis, data through 2021 and projections through 2026 where applicable.

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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