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The Impact of Covid-19 on the U.S. Beverage Industry: Liquid Refreshment Beverage Performance vs. Pre-Pandemic Expectations charts how the pandemic has affected the various segments of the liquid refreshment beverage (LRB) market. It considers the impact of the pandemic on bottled water, energy drinks, carbonated soft drinks (CSDs) and more. It measures volume, wholesale dollars and retail dollars for each category and shows how these segments were affected by covid-19 in 2020 as well as the ongoing impact in 2021 and beyond.

  • 2021 Edition - Published June 2021.
  • Data through 2020 and market projections through 2025.
  • 50+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Impact of Covid-19 on the U.S. Beverage Industry
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report examines topline trends of the pandemic itself and how the various LRB categories have been affected by it. LRB segments of the following non-alcohol beverage categories are covered: bottled water, value added waters, fruit beverages, RTD coffee, RTD tea, CSDs, energy drinks and sports beverages. Questions answered include:

  • Which LRB segments were most affected negatively and least affected in 2020 and 2021?
  • Are there any LRB segments which were able to grow faster than expected despite the pandemic?
  • What are the underlying macroeconomic trends driving these covid-19-related LRB developments?
  • How is covid-19 and its aftermath likely to impact the LRB segment to 2025?

This report features

The Impact of Covid-19 on the U.S. Beverage Industry: Liquid Refreshment Beverage Performance vs. Pre-Pandemic Expectations looks at the uneven impact of the impact on the LRB industry, with some segments experiencing hardships while others are surviving and even thriving in this uncertain environment. It posits that, even though there may be superficial evidence of the economy improving as things return to normal, there are countervailing trends that suggest to beverage marketers that strategic planning may be needed just in case a “V-shaped” recovery does not materialize. Using Beverage Marketing's exclusive data and projections, the report provides insights into:

  • The LRB categories that are more reliant on on-premise distribution channels will have more of a challenge returning to normal.
  • GDP, personal disposable income, unemployment and CPI/PPI in 2020 and 2021 and how they compare to historical norms.
  • To what degree does innovation counteract the negative impact of the pandemic and associated lockdown measures?
  • What are some of the prospects for the various LRB segments going forward? Which ones will recover their former growth arc by 2025? Which segments won’t get back to normal?

Covid-19 and Its Aftermath pg 1

  • Overview & Issues pg 1

The Covid-19 Effect on the Beverage Market pg 14

  • Overview pg 14
  • Volume by Segment pg 14
  • Wholesale Dollars by Segment pg 16
  • Retail Dollars by Segment pg 18
  • Bottled Water pg 19
  • Carbonated Soft Drinks pg 19
  • Energy Drinks pg 20
  • Fruit Beverages pg 21
  • RTD Coffee pg 22
  • RTD Tea pg 23
  • Sports Beverages pg 24
  • Value-Added Water pg 25

The Projected Beverage Market by Category pg 26

EXHIBITS

  • 1 U.S. Covid-19 Cases and Deaths by Quarter Q1 2020 – Q2 2021 pg 36
  • 2 Covid-19 Vaccinations in the United States YTD 2021 pg 37
  • 3 Change in U.S. Gross Domestic Product (GDP) 1932 – Q1 2021 pg 38
  • 4 Change in U.S. Disposable Personal Income 2013 – Q1 2021 pg 39
  • 5 U.S. Unemployment Rate 1933 – Q1 2021 pg 40
  • 6 Consumer Price Index Changes for Beverage Categories vs. All Items 2001 - 2020 pg 41
  • 7 Producer Price Index Changes for Beverage Categories vs. All Items 2001 - 2020 pg 42
  • 8 Liquid Refreshment Beverage Market Volume Comparisons Between Pre-Covid and Actual 2020 by Category 2019 - 2021 pg 43
  • 9 Liquid Refreshment Beverage Market Share of Volume Between Pre-Covid and Actual 2020 by Category 2019 - 2021 pg 44
  • 10 Liquid Refreshment Beverage Market Change in Volume Between Pre-Covid and Actual 2020 by Category 2020 - 2021 pg 45
  • 11 Liquid Refreshment Beverage Market Wholesale Dollar Comparisons Between Pre-Covid and Actual 2020 by Category 2019 – 2021 pg 46
  • 12 Liquid Refreshment Beverage Market Share of Wholesale Dollars Between Pre-Covid and Actual 2020 by Category 2019 – 2021 pg 47
  • 13 Liquid Refreshment Beverage Market Change in Wholesale Dollars Between Pre-Covid and Actual 2020 by Category 2020 – 2021pg 48
  • 14 Liquid Refreshment Beverage Market Retail Dollar Comparisons Between Pre-Covid and Actual 2020 by Category 2019 – 2021 pg 49
  • 15 Liquid Refreshment Beverage Market Share of Retail Dollars Between Pre-Covid and Actual 2020 by Category 2019 – 2021 pg 50
  • 16 Liquid Refreshment Beverage Market Change in Retail Dollars Between Pre-Covid and Actual 2020 by Category 2020 – 2021 pg 51
  • 17 Liquid Refreshment Beverage Market Volume Comparisons Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 52
  • 18 Liquid Refreshment Beverage Market Share of Volume Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 53
  • 19 Liquid Refreshment Beverage Market CAGR in Volume Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 54
  • 20 Liquid Refreshment Beverage Market Wholesale Dollar Comparisons Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 55
  • 21 Liquid Refreshment Beverage Market Share of Wholesale Dollars Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 56
  • 22 Liquid Refreshment Beverage Market CAGR in Wholesale Dollars Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 57
  • 23 Liquid Refreshment Beverage Market Retail Dollar Comparisons Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 58
  • 24 Liquid Refreshment Beverage Market Share of Retail Dollars Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 59
  • 25 Liquid Refreshment Beverage Market CAGR in Retail Dollars Between Pre-Covid and Actual Projections by Category 2020 - 2025 pg 60

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