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This comprehensive ready-to-drink tea market report examines the U.S. tea market at a time when ongoing innovation and competition from within the category as well as from outside the sector make this a particularly important time to keep a close eye on the trends in the sector and its evolving sub-segments. This in-depth report focuses on RTD tea market trends (pre-packaged, bottled or canned tea). It provides statistics on regional markets as well as historical and current sales data for the leading companies and brands. Forecasts through 2027 are provided and impact of covid-19 is discussed.

Packaging, distribution, advertising expenditures and demographics are discussed in detail, with data to back up the insights provided. The industry research also covers kombucha, looks at refrigerated (RFG) RTD tea vs. shelf stable trends, tea types and flavors, the organic tea market and much more.

  • 2023 Edition - Published December 2023.
  • Data through 2022 and market projections through 2027.
  • 250+ pages with extensive text analysis, graphs, charts and 90+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
Ready-to-Drink Tea and Kombucha in the U.S. through 2027
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Ready-to-Drink Tea and Kombucha in the U.S. through 2027 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • What are the latest trends behind RTD tea's performance in the U.S. market? Which brands are outperforming the market? Which are underperforming?
  • How many gallons of RTD tea did U.S. residents consume in 2022 and the first half of 2023?
  • Which price segment of RTD tea will grow the most to 2027?
  • What is the latest news regarding organic tea?
  • What are the biggest challenges to growth the RTD tea market faces in the current consumer environment?
  • How has RTD tea fared in comparison with the broader New Age beverage category?
  • How has the RTD tea packaging mix changed in recent years?
  • What are the principal distribution channels for hot and RTD tea?

This ready-to-drink tea research report features

Ready-to-Drink Tea and Kombucha in the U.S. through 2027 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2027.

It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:

  • An overview of the New Age beverage market, including dollar sales, as well as volume, per capita consumption and dollars for the various tea segments and analysis of U.S. and global tea trends. Quarterly RTD tea market growth data are also provided.
  • A look at the RTD tea market by price segment, breaking out five tiers from regular and fountain through superpremium.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Milo's, Ito En and others.
  • A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Bai, Lipton, Gold Peak, Fuze, Milo's, Teas' Tea, Peace Tea, Red Diamond, Sweet Leaf, Tazo, Tejava, Turkey Hill, Milo's and more.
  • Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption.
  • A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton; includes detailed volume by package size of both shelf-stable and chilled RTD teas.
  • Data detailing volume by key distribution channels totaling 100% of market volume.
  • An overview of the kombucha and organic tea markets.
  • A look at kombucha brand data for leading brands including GT's, Health-Ade, KeVita, Brew Dr. Kombucha, Humm Kombucha, Aqua ViTea, Buddha's Brew, Rowdy Mermaid, Kombucha Wonder Drink, Carpe Diem, High Country and Reed's.
  • Advertising expenditures of the leading RTD tea and dry tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising).
  • Consumer demographic profiles comparing consumers of key RTD tea brands.
  • Data on green and black tea imports and exports.
  • Five-year projections for the overall tea market as well as RTD tea and its sub-segments.

1. THE U.S. NEW AGE & TEA MARKETS

The 2022 New Age Market pg 1

Overview of the U.S. Retail Tea Market pg 4

The 2022 Tea Market pg 29

  • Volume pg 29
  • Per Capita Consumption pg 33
  • Wholesale Dollar Sales pg 33
  • Quarterly Growth Trends pg 34

EXHIBITS

  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2017 – 2023 pg 35
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2017 – 2023 pg 36
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2018 – 2023 pg 37
  • 1.4 New Age Beverage Market Segments Estimated Volume 2017 – 2023 pg 38
  • 1.5 New Age Beverage Market Segments Share of Volume 2017 – 2023 pg 39
  • 1.6 New Age Beverage Market Segments Change in Volume 2018 – 2023 pg 40
  • 1.7 U.S. Tea Market Estimated Consumption by Segment 2017 – 2027 pg 41
  • 1.8 U.S. Tea Market Share of Consumption by Segment 2017 – 2027 pg 42
  • 1.9 U.S. Tea Market Change in Consumption by Segment 2018 – 2027 pg 43
  • 1.10 U.S. Tea Market Per Capita Consumption by Segment 2017 – 2027 pg 44
  • 1.11 U.S. Tea Market Estimated Wholesale Dollars by Segment 2017 – 2027 pg 45
  • 1.12 U.S. Tea Market Share of Wholesale Dollars by Segment 2017 – 2027 pg 46
  • 1.13 U.S. Tea Market Change in Wholesale Dollars by Segment 2018 – 2027 pg 47
  • 1.14 U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2023 pg 48
  • 1.15 U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2023 pg 49
  • 1.16 U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2023 pg 50

2. THE NATIONAL READY-TO-DRINK TEA MARKET

RTD Tea Market Trends pg 51

  • Overview pg 51
  • RTD Tea Wholesale Dollar and Case Volume pg 54
  • RTD Tea Pricing pg 54
  • RTD Tea Retail Dollar Sales pg 55
  • Quarterly Growth Trends pg 56
  • Per Capita RTD Tea Consumption pg 56
  • RTD Tea Seasonality pg 56

RTD Tea Market Segmentation pg 57

EXHIBITS

  • 2.17 The National RTD Tea Market Wholesale Dollars and Case Volume 1988 – 2027 pg 59
  • 2.18 The National RTD Tea Market Wholesale Dollars and Case Volume Growth 1989 – 2027 pg 60
  • 2.19 The National RTD Tea Market Retail Dollars and Growth 2000 – 2027 pg 61
  • 2.20 The National RTD Tea Market Estimated Volume and Growth Q1, Q2 and First Half 2023 pg 62
  • 2.21 The National RTD Tea Market Per Capita Consumption 1988 – 2027 pg 63
  • 2.22 The National RTD Tea Market Quarterly Volume Shares 2003 – 2022 pg 64
  • 2.23 The National RTD Tea Market Volume by Price Segment 2017 – 2027 pg 65
  • 2.24 The National RTD Tea Market Share of Volume by Price Segment 2017 – 2027 pg 66
  • 2.25 The National RTD Tea Market Change in Volume by Price Segment 2018 – 2027 pg 67

3. THE REGIONAL READY-TO-DRINK TEA MARKETS

Regional RTD Tea Markets pg 68

  • Overview pg 68
  • The South pg 70
  • The Midwest pg 71
  • The West pg 71
  • The Northeast pg 72

EXHIBITS

  • 3.26 The Regional RTD Tea Markets Wholesale Dollar Sales 2017 – 2027 pg 73
  • 3.27 The Regional RTD Tea Markets Dollar Share 2017 – 2027 pg 74
  • 3.28 The Regional RTD Tea Markets Dollar Growth 2018 – 2027 pg 75
  • 3.29 The Regional RTD Tea Markets Case Volume 2017 – 2027 pg 76
  • 3.30 The Regional RTD Tea Markets Case Volume Share 2017 – 2027 pg 77
  • 3.31 The Regional RTD Tea Markets Case Volume Growth 2018 – 2027 pg 78
  • 3.32 The Regional RTD Tea Markets Per Capita Consumption 2017 – 2027 pg 79

4. READY-TO-DRINK TEA PACKAGING

RTD Tea Packaging Types pg 80

  • Shelf-Stable – Overview pg 80
  • Shelf-Stable – Glass Bottles pg 81
  • Shelf-Stable – Cans pg 83
  • Shelf-Stable – Plastic Bottles pg 84
  • Chilled pg 85
  • Fountain pg 86

EXHIBITS

  • 4.33 RTD Tea Volume by Package Size and Type 2017 – 2027 pg 87
  • 4.34 RTD Tea Share by Package Size and Type 2017 – 2027 pg 88
  • 4.35 RTD Tea Growth by Package Size and Type 2018 – 2027 pg 89

5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS

The Leading Companies pg 90

PepsiCo, Inc.

  • Overview pg 94
  • PLTP – Overview pg 94
  • PLTP – Marketing pg 95
  • PLTP – Distribution pg 102

Coca-Cola Company

  • Overview pg 104
  • Gold Peak – Overview pg 105
  • Fuze – Overview pg 106
  • Fuze – Marketing pg 107
  • Peace Tea – Overview pg 108

Keurig Dr Pepper

  • Overview pg 109
  • Marketing pg 110
  • Distribution pg 112

Ferolito, Vultaggio & Sons

  • Overview pg 114
  • Marketing pg 116
  • Distribution pg 121

Ito En, Ltd.

  • Teas' Tea – Overview pg 123
  • Teas' Tea – Marketing pg 123
  • Teas' Tea – Distribution pg 126

Milo's Tea Company

  • Milo's – Overview pg 127
  • Milo's – Marketing pg 128

Other RTD Tea Brands pg 129

Leading Grocery and Drug Store RTD Tea Brands pg 131

EXHIBITS

  • 5.36 Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2017 – 2022 pg 132
  • 5.37 Leading RTD Tea Brands Estimated Dollar Share 2017 – 2022 pg 133
  • 5.38 Leading RTD Tea Brands Estimated Dollar Growth 2018 – 2022 pg 134
  • 5.39 Leading RTD Tea Brands Estimated Case Volume 2017 – 2022 pg 135
  • 5.40 Leading RTD Tea Brands Estimated Case Volume Share 2017 – 2022 pg 136
  • 5.41 Leading RTD Tea Brands Estimated Case Volume Growth 2018 – 2022 pg 137
  • 5.42 The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2022 pg 138
  • 5.43 The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2022 pg 139
  • 5.44 The Leading RTD Tea Trademarks in Grocery Stores by Volume 2022 pg 140
  • 5.45 The Leading RTD Tea Trademarks in Drug Stores by Volume 2022 pg 141

6. THE KOMBUCHA AND MATE MARKETS

Kombucha pg 142

  • Overview pg 142
  • Leading Brands pg 146

Mate pg 151

EXHIBITS

  • 6.46 The Kombucha Market Estimated Dollars and Volume 2007 – 2027 pg 153
  • 6.47 The Kombucha Market Growth 2008 – 2027 pg 154
  • 6.48 Leading Kombucha Brands Estimated Volume 2017 – 2022 pg 155
  • 6.49 Leading Kombucha Brands Estimated Volume Share 2017 – 2022 pg 156
  • 6.50 Leading Kombucha Brands Estimated Volume Growth 2018 – 2022 pg 157
  • 6.51 Leading Kombucha Brands Estimated Wholesale Dollar Sales 2017 – 2022 pg 158
  • 6.52 Leading Kombucha Brands Estimated Wholesale Dollar Share 2017 – 2022 pg 159
  • 6.53 Leading Kombucha Brands Estimated Wholesale Dollar Growth 2018 – 2022 pg 160

7. THE ORGANIC TEA MARKET

The National Organic Tea Market pg 161

  • Overview pg 161
  • Volume and Dollars pg 162
  • Per Capita Consumption pg 164

EXHIBITS

  • 7.54 Global Organic Tea Market Estimated Volume and Change 2002 – 2027 pg 165
  • 7.55 U.S. Organic Tea Market Estimated Volume and Change 2002 – 2027 pg 166
  • 7.56 U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 – 2027 pg 167
  • 7.57 U.S. Organic Tea Market Per Capita Consumption 2002 – 2027 pg 168
  • 7.58 U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2027 pg 169

8. TEA DISTRIBUTION CHANNELS

RTD Tea Distribution Channels pg 170

Dry Tea Distribution Channels pg 175

EXHIBITS

  • 8.59 RTD Tea Volume by Distribution Channel 2017 – 2027 pg 178
  • 8.60 RTD Tea Share of Volume by Distribution Channel 2017 – 2027 pg 179
  • 8.61 RTD Tea Change in Volume by Distribution Channel 2018 – 2027 pg 180
  • 8.62 Dry Tea Volume by Distribution Channel 2017 – 2027 pg 181
  • 8.63 Dry Tea Share of Volume by Distribution Channel 2017 – 2027 pg 182
  • 8.64 Dry Tea Change in Volume by Distribution Channel 2018 – 2027 pg 183

9. U.S. TEA ADVERTISING EXPENDITURES

The Leading Advertised RTD Tea Brands pg 184

RTD Tea Advertising by Medium pg 186

The Leading Advertised Tea Brands pg 187

Tea Advertising by Medium pg 189

EXHIBITS

  • 9.65 Ready-to-Drink Tea Advertising Expenditures 2017 – 2022 pg 190
  • 9.66 Ready-to-Drink Tea Share of Advertising Expenditures 2017 – 2022 pg 191
  • 9.67 Ready-to-Drink Tea Change in Advertising Expenditures 2018 – 2022 pg 192
  • 9.68 Ready-to-Drink Tea Advertising Expenditures by Media 2017 – 2022 pg 193
  • 9.69 Ready-to-Drink Tea Share of Advertising Expenditures by Media 2017 – 2022 pg 194
  • 9.70 Ready-to-Drink Tea Change in Advertising Expenditures by Media 2018 – 2022 pg 195
  • 9.71 U.S. Dry Tea Market Advertising Expenditures 2017 – 2022 pg 196
  • 9.72 U.S. Dry Tea Market Share of Advertising Expenditures 2017 – 2022 pg 197
  • 9.73 U.S. Dry Tea Market Change in Advertising Expenditures 2018 – 2022 pg 198
  • 9.74 U.S. Dry Tea Market Advertising Expenditures by Media 2017 – 2022 pg 199
  • 9.75 U.S. Dry Tea Market Share of Advertising Expenditures by Media 2017 – 2022 pg 200
  • 9.76 U.S. Dry Tea Market Change in Advertising Expenditures by Media 2018 – 2022 pg 201

10. U.S. TEA DEMOGRAPHICS

Demographics of the RTD Tea Consumer pg 202

  • Overview pg 202
  • Comparative Demographics of RTD Tea Brands pg 204

EXHIBITS

  • 10.77 Demographics of the RTD Tea Consumer 2022 pg 207
  • 10.78 Demographics of the AriZona Tea Consumer 2022 pg 209
  • 10.79 Demographics of the Lipton Consumer 2022 pg 211
  • 10.80 Demographics of the Snapple Tea Consumer 2022 pg 213
  • 10.81 Demographics of the Gold Peak Consumer 2022 pg 215

11. U.S. TEA IMPORTS AND EXPORTS

Imported Tea pg 217

Exported Tea pg 219

EXHIBITS

  • 11.82 U.S. Tea Market Imports (Metric Tons) by Tea Type 2017 – 2022 pg 221
  • 11.83 U.S. Tea Market Share of Imports by Tea Type 2017 – 2022 pg 222
  • 11.84 U.S. Tea Market Change in Imports by Tea Type 2018 – 2022 pg 223
  • 11.85 U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2017 – 2022 pg 224
  • 11.86 U.S. Black Tea Market Share of Imports by Leading Countries 2017 – 2022 pg 225
  • 11.87 U.S. Black Tea Market Change in Imports by Leading Countries 2018 – 2022 pg 226
  • 11.88 U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2017 – 2022 pg 227
  • 11.89 U.S. Green Tea Market Share of Imports by Leading Countries 2017 – 2022 pg 228
  • 11.90 U.S. Green Tea Market Change in Imports by Leading Countries 2018 – 2022 pg 229
  • 11.91 U.S. Tea Market Exports (Metric Tons) by Tea Type 2017 – 2022 pg 230
  • 11.92 U.S. Tea Market Share of Exports by Tea Type 2017 – 2022 pg 231
  • 11.93 U.S. Tea Market Change in Exports by Tea Type 2018 – 2022 pg 232
  • 11.94 U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2017 – 2022 pg 233
  • 11.95 U.S. Black Tea Market Share of Exports by Leading Countries 2017 – 2022 pg 234
  • 11.96 U.S. Black Tea Market Change in Exports by Leading Countries 2018 – 2022 pg 235
  • 11.97 U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2017 – 2022 pg 236
  • 11.98 U.S. Green Tea Market Share of Exports by Leading Countries 2017 – 2022 pg 237
  • 11.99 U.S. Green Tea Market Change in Exports by Leading Countries 2018 – 2022 pg 238

12. TEA INDUSTRY PRICING IN THE U.S.

Price Indexes pg 239

  • Consumer Prices pg 239
  • Producer Prices pg 240

EXHIBITS

  • 12.100 Change in Consumer Price Index for Tea and Other Items 1999 – 2022 pg 242
  • 12.101 Change in Producer Price Index for Tea and All Commodities 1995 – 2022 pg 243

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.


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