This comprehensive market research report on the number two beverage category examines trends and top companies' strategies. It provides up-to-date statistics on leading brands, packaging, quarterly growth and channels of distribution. It also offers data on regional markets, pricing, demographics, advertising, five-year growth projections and more.
The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including the impact of the coronavirus pandemic as well as a detailed discussion of the leading carbonated soft drink (CSD) companies.
New in 2020: Expanded coverage of the high-end segment of the CSD market.
- 2020 Edition - Published September 2020.
- Data through 2019 and market projections through 2024.
- More than 120 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
- Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
EXECUTIVE SUMMARY
Introduction, Objective & Methodology slide 3
- Introduction slide 4
- Objective and Scope slide 5
- Methodology slide 5
- CSD Category Definitions slide 6
The U.S. Carbonated Soft Drink Market slide 7
- Carbonated Soft Drinks Share of Multiple Beverage Market Retail Dollar Sales and Volume 2019 slide 8
- CSDs in the Context of the Current Beverage Market slide 9
- CSD Wholesale Dollar and Volume Growth 2013 – 2019 slide 10
- CSD Growth Trend by Segment 2014 – 2019 slide 11
- CSD Per Capita Consumption 1989 – 2019 slide 12
- CSD Regional Shares 2019 slide 13
CSD Categories and Trends slide 14
- Issues and Trends slide 15
- Leading Carbonated Soft Drink Companies slide 16
- Leading Carbonated Soft Drink Companies by Volume 2019 slide 18
- Leading CSD Companies' Share of Volume 2014 and 2019 slide 19
- Leading Carbonated Soft Drink Brands by Volume 2019 slide 20
- Leading Brands' Share of CSD Volume 2014 and 2019 slide 21
- Leading Cola Brands by Volume 2019 slide 22
- Leading Brands' Share of Cola Volume 2014 and 2019 slide 23
- Flavored CSD Categories by Volume 2019 slide 24
- CSD Volume: Flavored Segments vs. Cola 2014 and 2019 slide 25
- Regular and Diet CSD Volume 2019 slide 26
- Share of CSD Volume: Regular vs. Diet 2014 & 2019 slide 27
- CSD Distribution Channels by Volume 2019 slide 28
- Share of CSD Volume by Distribution Channel 2014 and 2019 slide 29
- CSD Volume by Packaging Type vs. Fountain 2019 slide 30
- Share of CSD Volume by Packaging Type (vs. Fountain) 2014 and 2019 slide 31
- Branded and Private Label CSD Volume 2019 slide 32
- Share of CSD Volume: Branded vs. Private Label 2014 and 2019 slide 33
Outlook and Future slide 34
- Projected CSD Wholesale Dollar and Volume Compound Annual Growth 2009 – 2024 slide 35
- Projected Packaged and Fountain CSD Volume Shares 2019 and 2024 slide 36
- Projected Regular and Diet CSD Volume Shares 2019 and 2024 slide 37
- Projected CSD Volume by Flavor 2019 and 2024 slide 38
- CSD Distribution Channels by Volume and Share 2019 – 2024 slide 39
- Projected CSD Volume Share by Distribution Channel 2019 and 2024 slide 40
- CSD Volume by Packaging Type vs. Fountain 2019 – 2024 slide 41
- Projected CSD Volume Share by Packaging Type (vs. Fountain) 2019 and 2024 slide 42
LEADING COMPANY PROFILES
The Leading Soft Drink Companies and Their Strategies
Coca-Cola Company
- Overview pg 1
- Marketing pg 5
- Bottling Systempg 30
PepsiCo, Inc.
- Overview pg 36
- Marketing pg 39
- Bottling System pg 71
Keurig Dr Pepper Inc.
- Overview pg 75
- Marketing pg 79
- Bottling System pg 88
Refresco Group N.V.
- Overview pg 94
- Marketing pg 99
National Beverage Corporation
- Overview pg 101
- Marketing pg 102
EXHIBITS
1. THE U.S. CARBONATED SOFT DRINK MARKET
- 1.1 U.S. Carbonated Soft Drink Market Volume and Change 1960 – 2024
- 1.2 U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 – 2024
- 1.3 U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 – 2024
- 1.4 U.S. Carbonated Soft Drink Market Wholesale, Retail Dollars and Change 2000 – 2024
- 1.5 U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2019
- 1.6 U.S. Q1, Q2 and First Half 2020 Estimated Volume, Share and Growth by Diet vs. Regular CSDs
- 1.7 Regional Soft Drink Markets Gallonage/Case Volume 2014 – 2024
- 1.8 Regional Soft Drink Markets Gallonage/Case Share 2014 – 2024
- 1.9 Regional Soft Drink Markets Gallonage/Case Growth 2015 – 2024
- 1.10 Regional Soft Drink Markets Compound Annual Growth Rate 2004 – 2024
- 1.11 Regional Soft Drink Markets Per Capita Consumption 2014 – 2024
- 1.12 U.S. Carbonated Soft Drink Market Volume Comparisons Between Pre-COVID-19 and Post-COVID 19 2020
- 1.13 U.S. Carbonated Soft Drink Market Wholesale Dollar Comparisons Between Pre-COVID-19 and Post-COVID-19 2020
- 1.14 U.S. Carbonated Soft Drink Market Retail Dollar Comparisons Between Pre-COVID-19 and Post-COVID-19 2020
2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS
- 2.15 U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2024
- 2.16 U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2024
- 2.17 Regional Soft Drink Packaged Volume 1985 – 2024
- 2.18 Regional Soft Drink Packaged Share 1985 – 2024
- 2.19 Regional Soft Drink Packaged Growth 1986 – 2024
- 2.20 Regional Soft Drink Fountain Gallonage 1985 – 2024
- 2.21 Regional Soft Drink Fountain Share 1985 – 2024
- 2.22 Regional Soft Drink Fountain Growth 1986 – 2024
3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS
- 3.23 U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 – 2024
- 3.24 U.S. Soft Drink Market Regular vs. Diet Growth 1985 – 2024
- 3.25 U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 – 2024
- 3.26 U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 – 2024
- 3.27 U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 – 2024
- 3.28 U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 – 2024
- 3.29 Regional Packaged Soft Drink Market Regular Volume 1985 – 2024
- 3.30 Regional Packaged Soft Drink Market Regular Share 1985 – 2024
- 3.31 Regional Packaged Soft Drink Market Regular Volume Growth 1986 – 2024
- 3.32 Regional Packaged Soft Drink Market Diet Volume 1985 – 2024
- 3.33 Regional Packaged Soft Drink Market Diet Share 1985 – 2024
- 3.34 Regional Packaged Soft Drink Market Diet Volume Growth 1986 – 2024
4. THE U.S. SOFT DRINK FLAVORS
- 4.35 U.S. Soft Drink Market Volume by Flavor 2014 – 2024
- 4.36 U.S. Soft Drink Market Share by Flavor 2014 – 2024
- 4.37 U.S. Soft Drink Market Growth by Flavor 2015 – 2024
- 4.38 U.S. Soft Drink Regular Packaged Volume by Flavor 2014 – 2024
- 4.39 U.S. Soft Drink Regular Packaged Share by Flavor 2014 – 2024
- 4.40 U.S. Soft Drink Regular Packaged Growth by Flavor 2015 – 2024
- 4.41 U.S. Soft Drink Diet Packaged Volume by Flavor 2014 – 2024
- 4.42 U.S. Soft Drink Diet Packaged Share by Flavor 2014 – 2024
- 4.43 U.S. Soft Drink Diet Packaged Growth by Flavor 2015 – 2024
- 4.44 U.S. Soft Drink Regular Fountain Volume by Flavor 2014 – 2024
- 4.45 U.S. Soft Drink Regular Fountain Share by Flavor 2014 – 2024
- 4.46 U.S. Soft Drink Regular Fountain Growth by Flavor 2015 – 2024
- 4.47 U.S. Soft Drink Diet Fountain Volume by Flavor 2014 – 2024
- 4.48 U.S. Soft Drink Diet Fountain Share by Flavor 2014 – 2024
- 4.49 U.S. Soft Drink Diet Fountain Growth by Flavor 2015 – 2024
5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES
- 5.50 The Leading Soft Drink Companies Volume 2014 – 2019
- 5.51 The Leading Soft Drink Companies Share of Volume 2014 – 2019
- 5.52 The Leading Soft Drink Companies Change in Volume 2015 – 2019
- 5.53 Coca-Cola Company Volume by Brand 2014 – 2019
- 5.54 Coca-Cola Company Share of Volume by Brand 2014 – 2019
- 5.55 Coca-Cola Company Change in Volume by Brand 2015 – 2019
- 5.56 PepsiCo, Inc. Volume by Brand 2014 – 2019
- 5.57 PepsiCo, Inc. Share of Volume by Brand 2014 – 2019
- 5.58 PepsiCo, Inc. Change in Volume by Brand 2015 – 2019
- 5.59 Keurig Dr Pepper Volume by Brand 2014 – 2019
- 5.60 Keurig Dr Pepper Share of Volume by Brand 2014 – 2019
- 5.61 Keurig Dr Pepper Change in Volume by Brand 2015 – 2019
6. THE LEADING SOFT DRINK BRANDS
- 6.62 The Leading Soft Drink Brands Volume 2014 – 2019
- 6.63 The Leading Soft Drink Brands Share of Volume 2014 – 2019
- 6.64 The Leading Soft Drink Brands Change in Volume 2015 – 2019
- 6.65 The Top 15 Diet Soft Drink Brands Volume 2014 – 2019
- 6.66 The Top 15 Diet Soft Drink Brands Share of Volume 2014 – 2019
- 6.67 The Top 15 Diet Soft Drink Brands Change in Volume 2015 – 2019
- 6.68 The Leading Soft Drink Flavor Brands Volume 2014 – 2019
- 6.69 The Leading Soft Drink Flavor Brands Share of Volume 2014 – 2019
- 6.70 The Leading Soft Drink Flavor Brands Change in Volume 2015 – 2019
- 6.71 Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2019
- 6.72 Leading Carbonated Soft Drink Trademarks by Retail Dollars in Grocery Stores 2019
7. THE PREMIUM SOFT DRINK MARKET
- 7.73 Leading High-End Soda Brands Estimated Wholesale Dollar Sales 2014 – 2019
- 7.74 Leading High-End Soda Brands Share of Wholesale Dollar Sales 2014 – 2019
- 7.75 Leading High-End Soda Brands Change in Wholesale Dollar Sales 2015 – 2019
- 7.76 Leading High-End Soda Brands Estimated Volume 2014 – 2019
- 7.77 Leading High-End Soda Brands Share of Volume 2014 – 2019
- 7.78 Leading High-End Soda Brands Change in Volume 2015 – 2019
8. U.S. SOFT DRINK DISTRIBUTION CHANNELS
- 8.79 Carbonated Soft Drinks Volume by Distribution Channel 2014 – 2024
- 8.80 Carbonated Soft Drinks Share by Distribution Channel 2014 – 2024
- 8.81 Carbonated Soft Drinks Growth by Distribution Channel 2015 – 2024
- 8.82 The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2014 – 2024
- 8.83 The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2014 – 2024
- 8.84 The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2015 – 2024
9. U.S. SOFT DRINK INDUSTRY PRICING
- 9.85 Growth in Consumer Price Index All Items vs. Carbonated Soft Drinks 1979 – 2019
- 9.86 Growth in Producer Price Index All Commodities vs. Soft Drinks 1979 – 2019
- 9.87 Average Wholesale Non-Discounted Price Per Packaged Case 1993 – 2019
- 9.88 Average Wholesale Non-Discounted Bulk Price Per Five-Gallon Transfer Tank 1993 – 2019
10. PRIVATE LABEL SOFT DRINKS
- 10.89 U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 – 2024
- 10.90 U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2024
- 10.91 U.S. Private Label Soft Drink Market Regular vs. Diet Gallonage and Share 2000 - 2024
- 10.92 U.S. Private Label Soft Drink Market Regular vs. Diet Growth 2001 - 2024
11. U.S. SOFT DRINK PACKAGING
- 11.93 U.S. Soft Drink Packaged Volume by Type 1975 – 2024
- 11.94 U.S. Soft Drink Packaged Share by Type 1975 – 2024
- 11.95 U.S. Soft Drink Packaged Annual Growth by Type 1985 – 2024
- 11.96 Carbonated Soft Drink Packaging Volume by Size and Type 2014 – 2024
- 11.97 Carbonated Soft Drink Packaging Share of Volume by Size and Type 2014 – 2024
- 11.98 Carbonated Soft Drink Packaging Change in Volume by Size and Type 2015 – 2024
12. SOFT DRINK ADVERTISING EXPENDITURES
- 12.99 The Leading Soft Drink Companies Estimated Advertising Expenditures 2014 – 2019
- 12.100 The Leading Soft Drink Companies Estimated Share of Advertising Expenditures 2014 – 2019
- 12.101 The Leading Soft Drink Companies Advertising Expenditures Annual Growth 2015 – 2019
- 12.102 The Leading Soft Drink Companies Advertising Cents Per Gallon 2014 – 2019
- 12.103 Coca-Cola Company Estimated Advertising Expenditures by Brand 2014 – 2019
- 12.104 Coca-Cola Company Share of Advertising Expenditures by Brand 2014 – 2019
- 12.105 Coca-Cola Company Change in Advertising Expenditures by Brand 2015 – 2019
- 12.106 PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2014 – 2019
- 12.107 PepsiCo, Inc. Share of Advertising Expenditures by Brand 2014 – 2019
- 12.108 PepsiCo, Inc. Change in Advertising Expenditures by Brand 2015 – 2019
- 12.109 Keurig Dr Pepper Estimated Advertising Expenditures by Brand 2014 – 2019
- 12.110 Keurig Dr Pepper Share of Advertising Expenditures by Brand 2014 – 2019
- 12.111 Keurig Dr Pepper Change in Advertising Expenditures by Brand 2015 – 2019
- 12.112 The Top Twenty Soft Drink Brands by Advertising Expenditures 2014 – 2019
- 12.113 U.S. Soft Drink Market Expenditures by Media 2014 – 2019
- 12.114 U.S. Soft Drink Market Share of Expenditures by Media 2014 – 2019
- 12.115 U.S. Soft Drink Market Change in Expenditures by Media 2015 – 2019
13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER
- 13.116 Demographics of the Regular CSD Consumer 2019
- 13.117 Demographics of the Diet CSD Consumer 2019
- 13.118 Demographics of the Coca-Cola Consumer 2019
- 13.119 Demographics of the Pepsi-Cola Consumer 2019
- 13.120 Demographics of the Dr Pepper Consumer 2019
- 13.121 Demographics of the Mountain Dew Consumer 2019
- 13.122 Demographics of the Store Brand Regular CSD Consumer 2019
- 13.123 Demographics of the Diet Coke Consumer 2019
- 13.124 Demographics of the Coca-Cola Zero Consumer 2019
- 13.125 Demographics of the Diet Pepsi Consumer 2019
- 13.126 Demographics of the Diet Dr Pepper Consumer 2019
- 13.127 Demographics of the Diet Mountain Dew Consumer 2019