Top Shelf Non-alc: Pockets of opportunity? Beverage Marketing Corporation’s report entitled High-End Liquid Refreshment Beverages in the U.S. charts how premiumization trends have affected the various components of the liquid refreshment beverage (LRB) market. It offers market forecasts as well as historical and current data as it analyzes the high-end product entries in no-alcohol segments including bottled water, RTD coffee, fruit beverages, energy drinks, carbonated soft drinks (CSDs) and more. For well-rounded perspective research study measures volume for each category, shows how high-end segments’ shares have changed in recent years and looks at whether and why high end product trends differ from the total market results. It also explores the performance key high-end premium brands.
- 2025 Edition - Published June 2025.
- Preliminary 2024 figures and projections through 2029.
- More than 75 exhibits in Excel. Also features an executive summary.
- Immediate download, Word, PDF and Excel formats, 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
EXECUTIVE SUMMARY
THE HIGH-END BEVERAGE MARKET
The National Beverage Market pg 1
The High-End Beverage Market by Category pg 5
- Bottled Water pg 5
- Carbonated Soft Drinks pg 6
- Energy Drinks pg 8
- Fruit Beverages pg 10
- RTD Coffee pg 12
- RTD Tea pg 13
- Sports Beverages pg 15
The Projected High-End Beverage Market by Category pg 17
EXHIBITS
1. THE U.S. HIGH-END LIQUID REFRESHMENT BEVERAGE MARKET
- 1.1 U.S. High-End Liquid Refreshment Beverage Market Volume by Category 2017 – 2023
- 1.2 U.S. High-End Liquid Refreshment Beverage Market Share of Volume by Category 2017 – 2023
- 1.3 U.S. High-End Liquid Refreshment Beverage Market Change in Volume by Category 2018 – 2023
- 1.4 U.S. High-End Liquid Refreshment Beverage Market Producers' Sales by Category 2017 – 2023
- 1.5 U.S. High-End Liquid Refreshment Beverage Market Share of Producers' Sales by Category 2017 – 2023
- 1.6 U.S. High-End Liquid Refreshment Beverage Market Change in Producers' Sales by Category 2018 – 2023
- 1.7 U.S. High-End Liquid Refreshment Beverage Market Per Capita Consumption by Category 2017 – 2023
1. THE U.S. HIGH-END LIQUID REFRESHMENT BEVERAGE MARKET
- 1.1 U.S. High-End Liquid Refreshment Beverage Market Volume by Category 2019 – 2024
- 1.2 U.S. High-End Liquid Refreshment Beverage Market Share of Volume by Category 2019 – 2024
- 1.3 U.S. High-End Liquid Refreshment Beverage Market Change in Volume by Category 2020 – 2024
- 1.4 U.S. High-End Liquid Refreshment Beverage Market Per Capita Consumption by Category 2019 – 2024
2. THE U.S. HIGH-END WATER MARKET
- 2.5 U.S. High-End Water Market High-End vs. Mainstream Volume and Share 2014 – 2024
- 2.6 U.S. High-End Water Market High-End vs. Mainstream Volume Growth 2015 – 2024
- 2.7 U.S. High-End Water Market Estimated Volume by Brand 2019 – 2024
- 2.8 U.S. High-End Water Market Share of Volume by Brand 2019 – 2024
- 2.9 U.S. High-End Water Market Change in Volume by Brand 2020 – 2024
3. THE U.S. HIGH-END CARBONATED SOFT DRINK MARKET
- 3.10 U.S. High-End Carbonated Soft Drink Market High-End vs. Mainstream Volume and Share 2014 – 2024
- 3.11 U.S. High-End Carbonated Soft Drink Market High-End vs. Mainstream Volume Growth 2015 – 2024
- 3.12 U.S. High-End Carbonated Soft Drink Market Estimated Volume by Brand 2019 – 2024
- 3.13 U.S. High-End Carbonated Soft Drink Market Share of Volume by Brand 2019 – 2024
- 3.14 U.S. High-End Carbonated Soft Drink Market Change in Volume by Brand 2020 – 2024
4. THE U.S. HIGH-END ENERGY DRINK MARKET
- 4.15 U.S. High-End Energy Drink Market High-End vs. Mainstream Volume and Share 2014 – 2024
- 4.16 U.S. High-End Energy Drink Market High-End vs. Mainstream Volume Growth 2015 – 2024
- 4.17 U.S. High-End Energy Drink Market Estimated Volume by Brand 2019 – 2024
- 4.18 U.S. High-End Energy Drink Market Share of Volume by Brand 2019 – 2024
- 4.19 U.S. High-End Energy Drink Market Change in Volume by Brand 2020 – 2024
5. THE U.S. HIGH-END FRUIT BEVERAGE MARKET
- 5.20 U.S. High-End Fruit Beverage Market High-End vs. Mainstream Volume and Share 2014 – 2024
- 5.21 U.S. High-End Fruit Beverage Market High-End vs. Mainstream Volume Growth 2015 – 2024
- 5.22 U.S. High-End Fruit Beverage Market Estimated Volume by Brand 2019 – 2024
- 5.23 U.S. High-End Fruit Beverage Market Share of Volume by Brand 2019 – 2024
- 5.24 U.S. High-End Fruit Beverage Market Change in Volume by Brand 2020 – 2024
6. THE U.S. HIGH-END READY-TO-DRINK COFFEE MARKET
- 6.25 U.S. High-End Ready-to-Drink Coffee Market High-End vs. Mainstream Volume and Share 2014 – 2024
- 6.26 U.S. High-End Ready-to-Drink Coffee Market High-End vs. Mainstream Volume Growth 2015 – 2024
- 6.27 U.S. High-End Ready-to-Drink Coffee Market Estimated Volume by Brand 2019 – 2024
- 6.28 U.S. High-End Ready-to-Drink Coffee Market Share of Volume by Brand 2019 – 2024
- 6.29 U.S. High-End Ready-to-Drink Coffee Market Change in Volume by Brand 2020 – 2024
7. THE U.S. HIGH-END READY-TO-DRINK TEA MARKET
- 7.30 U.S. High-End Ready-to-Drink Tea Market High-End vs. Mainstream Volume and Share 2014 – 2024
- 7.31 U.S. High-End Ready-to-Drink Tea Market High-End vs. Mainstream Volume Growth 2015 – 2024
- 7.32 U.S. High-End Ready-to-Drink Tea Market Estimated Volume by Brand 2019 – 2024
- 7.33 U.S. High-End Ready-to-Drink Tea Market Share of Volume by Brand 2019 – 2024
- 7.34 U.S. High-End Ready-to-Drink Tea Market Change in Volume by Brand 2020 – 2024
8. THE U.S. HIGH-END SPORTS DRINK MARKET
- 8.35 U.S. High-End Sports Drink Market High-End vs. Mainstream Volume and Share 2014 – 2024
- 8.36 U.S. High-End Sports Drink Market High-End vs. Mainstream Volume Growth 2015 – 2024
- 8.37 U.S. High-End Sports Drink Market Estimated Volume by Brand 2019 – 2024
- 8.38 U.S. High-End Sports Drink Market Share of Volume by Brand 2019 – 2024
- 8.39 U.S. High-End Sports Drink Market Change in Volume by Brand 2020 – 2024
9. THE PROJECTED HIGH-END LIQUID REFRESHMENT BEVERAGE MARKET
- 9.40 Projected High-End Liquid Refreshment Beverage Market Volume by Category 2019 – 2029
- 9.41 Projected High-End Liquid Refreshment Beverage Market Share of Volume by Category 2019 – 2029
- 9.42 Projected High-End Liquid Refreshment Beverage Market Change in Volume by Category 2024 – 2029
- 9.43 Projected High-End Liquid Refreshment Beverage Market Per Capita Consumption by Category 2019 – 2029