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This report summarizes industry activity and contains current statistical data for eleven individual beverage categories in Canada, including volume, growth and per capita consumption figures. It profiles leading companies active in the Canadian marketplace and includes volume figures and projections for each category.

  • 2017 Edition - Published November 2017.
  • Data through 2016 and market projections through 2021.
  • 275+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Multiple Beverage Marketplace in Canada
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This study of Canadian beverage trends provides a summary of developments in the major categories and gives a bird's eye view of the industry as a whole. Questions answered include:

  • Which beverage categories grew in the Canadian market in 2016, and which did not?
  • What is the fastest growing distilled spirits segment in Canada?
  • Which province consumes the most beer per capita?
  • How many liters of bottled water did Canadian residents consume during 2016, and how did that compare to previous years?
  • How did sports beverages and energy drinks perform?
  • What are future growth prospects for the major beverage categories in the Canadian market?

This report features

The Multiple Beverage Marketplace in Canada provides a comprehensive overview of the entire Canadian beverage marketplace, providing a total market view of eleven beverage categories. Coverage includes:

  • A snapshot of the share of stomach held by each beverage category in the Canadian market. It breaks down volume and market share held by each beverage category including growth statistics and per capita consumption figures. The report also discusses current industry trends and forecast for the future.
  • Concise descriptions and key trends in eleven beverage types including beer, bottled water, carbonated soft drinks, coffee, distilled spirits, energy drinks, fruit beverages, milk, sports beverages, tea and wine.
  • Quantification of Canadian beer market volume by province. Historical and current data breaking out Canadian beer volume by package type (bottles, cans, draft and imported beer).
  • Discussion of trends in the coffee market and discussion of trends and activities of key companies and brands.
  • Historical and current Canadian fluid milk trends, a break-out of volume, share and growth by milk segments including 2%, 1%, 3.25%, Skim, chocolate, buttermilk and eggnog, plus fluid milk consumption for select provinces.
  • A break-out of the domestic vs. imported distilled spirits market by segment and a look at distilled spirits volume, share and growth by province.
  • Domestic vs. imported wine volume, wine by segment and as well as a break-out of wine sales by Canadian province.
  • A discussion of several major Canadian beverage companies including Molson Coors Brewing Company, Labatt Brewing Company, Sleeman Breweries and Cott Corporation with coverage of their corporate histories, market share and strategic acquisitions, as well as an in-depth look at their many brands.
  • Beverage Marketing's volume, per capita consumption and compound annual growth projections for each beverage group and analysis of the forces determining each category's future through 2021.

1. THE CANADIAN BEVERAGE MARKET

The National Beverage Market pg 1

  • Overview pg 1
  • Beer pg 4
  • Bottled Water pg 5
  • Carbonated Soft Drinks pg 6
  • Coffee pg 7
  • Distilled Spirits pg 8
  • Energy Drinks pg 9
  • Fruit Beverages pg 10
  • Milk pg 10
  • Sports Beverages pg 11
  • Tea pg 11
  • Wine pg 12

EXHIBITS

  • 1.1 Canadian Beverage Market Volume by Category 2011 – 2016 pg 13
  • 1.2 Canadian Beverage Market Share of Volume by Category 2011 – 2016 pg 14
  • 1.3 Canadian Beverage Market Change in Volume by Category 2012 – 2016 pg 15
  • 1.4 Canadian Beverage Market Per Capita Consumption by Category 2011 – 2016 pg 16

2. THE CANADIAN BEER MARKET

The National Beer Market pg 17

  • Overview pg 17
  • Volume pg 19
  • Per Capita Consumption pg 19
  • Volume by Province pg 20
  • Per Capita Consumption by Province pg 21
  • Volume by Package Type pg 22
  • Pricing pg 23

EXHIBITS

  • 2.5 Canadian Beer Market Volume and Change 1999 – 2016 pg 24
  • 2.6 Canadian Beer Market Per Capita Consumption 1999 – 2016 pg 25
  • 2.7 Canadian Beer Market Volume by Province 2011 – 2016 pg 26
  • 2.8 Canadian Beer Market Share of Volume by Province 2011 – 2016 pg 27
  • 2.9 Canadian Beer Market Change in Volume by Province 2012 – 2016 pg 28
  • 2.10 Canadian Beer Market Per Capita Consumption by Province 2011 – 2016 pg 29
  • 2.11 Canadian Beer Market Volume by Package Type 1999 – 2016 pg 30
  • 2.12 Canadian Beer Market Share of Volume by Package Type 1999 – 2016 pg 31
  • 2.13 Canadian Beer Market Change in Volume by Package Type 2000 – 2016 pg 32
  • 2.14 Change in Consumer Price Index: Beer, Alcoholic Beverages and All Items 2003 – 2016 pg 33
  • 2.15 Change in Industrial Product Price Index: Alcoholic Beverages and All Commodities 2003 – 2016 pg 34

3. THE CANADIAN BOTTLED WATER MARKET

The National Bottled Water Market pg 35

  • Overview pg 35
  • Volume pg 45
  • Per Capita Consumption pg 46
  • Pricing pg 47

EXHIBITS

  • 3.16 Canadian Bottled Water Market Volume and Change 1998 – 2016 pg 48
  • 3.17 Canadian Bottled Water Market Per Capita Consumption 1998 – 2016 pg 49
  • 3.18 Change in Industrial Product Price Index: Bottled Water, Carbonated Soft Drinks and All Commodities 2003 – 2016 pg 50

4. THE CANADIAN CARBONATED SOFT DRINK MARKET

The National Carbonated Soft Drink Market pg 51

  • Overview pg 51
  • Volume pg 64
  • Per Capita Consumption pg 65
  • Pricing pg 65

EXHIBITS

  • 4.19 Canadian Carbonated Soft Drink Market Volume and Change 1998 – 2016 pg 66
  • 4.20 Canadian Carbonated Soft Drink Market Per Capita Consumption 1998 – 2016 pg 67
  • 4.21 Change in Industrial Product Price Index: Carbonated Soft Drinks, Bottled Water and All Commodities 2003 – 2016 pg 68

5. THE CANADIAN COFFEE MARKET

The National Coffee Market pg 69

  • Overview pg 69
  • Volume pg 77
  • Per Capita Consumption pg 78
  • Pricing pg 79

EXHIBITS

  • 5.22 Canadian Coffee Market Volume and Change 1999 – 2016 pg 83
  • 5.23 Canadian Coffee Market Per Capita Consumption 1999 – 2016 pg 84
  • 5.24 Change in Consumer Price Index: Coffee and Other Items 2003 – 2016 pg 85
  • 5.25 Change in Industrial Product Price Index: Coffee and All Commodities 2003 – 2016 pg 86

6. THE CANADIAN DISTILLED SPIRITS MARKET

The National Distilled Spirits Market pg 87

  • Overview pg 87
  • Volume pg 92
  • Per Capita Consumption pg 92
  • Volume by Segment pg 93
  • Volume by Province pg 95
  • Per Capita Consumption by Province pg 96
  • Pricing pg 97

EXHIBITS

  • 6.26 Canadian Distilled Spirits Market Volume and Change 1998 – 2016 pg 98
  • 6.27 Canadian Distilled Spirits Market Per Capita Consumption 1986 – 2016 pg 99
  • 6.28 Canadian Distilled Spirits Market Volume by Segment 2011 – 2016 pg 100
  • 6.29 Canadian Distilled Spirits Market Share of Volume by Segment 2011 – 2016 pg 101
  • 6.30 Canadian Distilled Spirits Market Change in Volume by Segment 2012 – 2016 pg 102
  • 6.31 Canadian Distilled Spirits Market Volume by Province 2011 – 2016 pg 103
  • 6.32 Canadian Distilled Spirits Market Share of Volume by Province 2011 – 2016 pg 104
  • 6.33 Canadian Distilled Spirits Market Change in Volume by Province 2012 – 2016 pg 105
  • 6.34 Canadian Distilled Spirits Market Per Capita Consumption by Province 2011 – 2016 pg 106
  • 6.35 Change in Consumer Price Index: Liquor, Alcoholic Beverages and All Items 2003 – 2016 pg 107
  • 6.36 Change in Industrial Product Price Index: Distilled Liquor, Whisky, Alcoholic Beverages and All Commodities 2003 – 2016 pg 108

7. THE CANADIAN ENERGY DRINK MARKET

The National Energy Drink Market pg 109

  • Overview pg 109
  • Volume pg 118
  • Per Capita Consumption pg 119

EXHIBITS

  • 7.37 Canadian Energy Drink Market Volume and Change 2000 – 2016 pg 121
  • 7.38 Canadian Energy Drink Market Per Capita Consumption 2000 – 2016 pg 122

8. THE CANADIAN FRUIT BEVERAGE MARKET

The National Fruit Beverage Market pg 123

  • Overview pg 123
  • Volume pg 126
  • Per Capita Consumption pg 127
  • Pricing pg 128

EXHIBITS

  • 8.39 Canadian Fruit Beverage Market Volume and Change 1998 – 2016 pg 129
  • 8.40 Canadian Fruit Beverage Market Per Capita Consumption 1998 – 2016 pg 130
  • 8.41 Change in Consumer Price Index: Fruit Juices and Other Items 2003 – 2016 pg 131
  • 8.42 Change in Industrial Product Price Index: Fruit and Vegetable Juices and All Commodities 2003 – 2016 pg 132

9. THE CANADIAN MILK MARKET

The National Milk Market pg 133

  • Overview pg 133
  • Volume pg 134
  • Per Capita Consumption pg 135
  • Volume by Segment pg 135
  • Volume by Province pg 138
  • Pricing pg 138

EXHIBITS

  • 9.43 Canadian Fluid Milk Market Volume and Change 1998 – 2016 pg 139
  • 9.44 Canadian Fluid Milk Market Per Capita Consumption 1980 – 2016 pg 140
  • 9.45 Canadian Fluid Milk Market Volume by Segment 2011 – 2016 pg 141
  • 9.46 Canadian Fluid Milk Market Share of Volume by Segment 2011 – 2016 pg 142
  • 9.47 Canadian Fluid Milk Market Change in Volume by Segment 2012 – 2016 pg 143
  • 9.48 Canadian Fluid Milk Market Volume by Province 2011 – 2016 pg 144
  • 9.49 Canadian Fluid Milk Market Share of Volume by Province 2011 – 2016 pg 145
  • 9.50 Canadian Fluid Milk Market Change in Volume by Province 2012 – 2016 pg 146
  • 9.51 Change in Consumer Price Index: Fresh Milk and Other Items 2003 – 2016 pg 147
  • 9.52 Change in Industrial Product Price Index: Fluid Milk and All Commodities 2003 – 2016 pg 148

10. THE CANADIAN SPORTS BEVERAGE MARKET

The National Sports Beverage Market pg 149

  • Overview pg 149
  • Volume pg 159
  • Per Capita Consumption pg 160

EXHIBITS

  • 10.53 Canadian Sports Beverage Market Volume and Change 2000 – 2016 pg 161
  • 10.54 Canadian Sports Beverage Market Per Capita Consumption 2000 – 2016 pg 162

11. THE CANADIAN TEA MARKET

The National Tea Market pg 163

  • Overview pg 163
  • Volume pg 168
  • Per Capita Consumption pg 169
  • Pricing pg 170

EXHIBITS

  • 11.55 Canadian Tea Market Volume and Change 1999 – 2016 pg 171
  • 11.56 Canadian Tea Market Per Capita Consumption 1999 – 2016 pg 172
  • 11.57 Change in Consumer Price Index: Tea and Other Items 2003 – 2016 pg 173
  • 11.58 Change in Industrial Product Price Index: Tea and All Commodities 2003 – 2016 pg 174

12. THE CANADIAN WINE MARKET

The National Wine Market pg 175

  • Overview pg 175
  • Volume pg 180
  • Per Capita Consumption pg 180
  • Volume by Province pg 181
  • Per Capita Consumption by Province pg 182
  • Domestic and Imported Volume pg 183
  • Volume by Segment pg 184
  • Pricing pg 184

EXHIBITS

  • 12.59 Canadian Wine Market Volume and Change 1999 – 2016 pg 185
  • 12.60 Canadian Wine Market Per Capita Consumption 1999 – 2016 pg 186
  • 12.61 Canadian Wine Market Volume by Province 2011 – 2016 pg 187
  • 12.62 Canadian Wine Market Share of Volume by Province 2011 – 2016 pg 188
  • 12.63 Canadian Wine Market Change in Volume by Province 2012 – 2016 pg 189
  • 12.64 Canadian Wine Market Per Capita Consumption by Province 2011 – 2016 pg 190
  • 12.65 Canadian Wine Market Domestic and Imported Volume 1999 – 2016 pg 191
  • 12.66 Canadian Wine Market Share of Domestic and Imported Volume 1999 – 2016 pg 192
  • 12.67 Canadian Wine Market Change in Domestic and Imported Volume 2000 – 2016 pg 193
  • 12.68 Canadian Wine Market Volume by Segment 1999 – 2016 pg 194
  • 12.69 Canadian Wine Market Share of Volume by Segment 1999 – 2016 pg 195
  • 12.70 Canadian Wine Market Change in Volume by Segment 2000 – 2016 pg 196
  • 12.71 Change in Consumer Price Index: Wine, Alcoholic Beverages and All Items 2003 – 2016 pg 197
  • 12.72 Change in Industrial Product Price Index: Wine, Alcoholic Beverages and All Commodities 2003 – 2016 pg 198

13. THE LEADING CANADIAN BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 199

  • Overview pg 199

Labatt Brewing Company

  • Overview pg 202
  • Marketing pg 207

Molson Coors Brewing Company

  • Overview pg 216
  • Marketing pg 232

Sleeman Breweries Ltd.

  • Overview pg 242
  • Marketing pg 245

Cott Corporation

  • Overview pg 252
  • Marketing pg 262

14. THE PROJECTED CANADIAN BEVERAGE MARKET

The Projected National Beverage Market by Category pg 270

  • Overview pg 270
  • Beer pg 272
  • Bottled Water pg 273
  • Carbonated Soft Drinks pg 274
  • Coffee pg 275
  • Distilled Spirits pg 276
  • Energy Drinks pg 277
  • Fruit Beverages pg 278
  • Milk pg 279
  • Sports Beverages pg 280
  • Tea pg 281
  • Wine pg 282

EXHIBITS

  • 14.73 Projected Canadian Beverage Market Volume by Category 2016 – 2021 pg 283
  • 14.74 Projected Canadian Beverage Market Share of Volume by Category 2016 – 2021 pg 284
  • 14.75 Projected Canadian Beverage Market Compound Annual Growth by Category 2016 – 2021 pg 285
  • 14.76 Projected Canadian Beverage Market Per Capita Consumption by Category 2016 – 2021 pg 286

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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