Price: $ 3995.00

The Next Wave of Beverage Alcohol in the U.S. endeavors to elucidate the trends and market developments giving rise to new variants on the fundamental three beverage alcohol types (beer, wine, distilled spirits) as millennials continue to make their mark on the industry.

  • It profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
  • Emerging adult beverage sectors covered include: hard/spiked seltzers, hard/spiked still waters, sports beers, hard ready-to-drink tea, hard ready-to-drink coffee, hard kombucha, ready-to-drink “mocktails”, on-premise/craft “mocktails”, “healthier” cocktails and no-alcohol win.
  • In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on non-alcoholic beer).
  • This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

  • 2019 Edition - Published June 2019.
  • 60+ pages with text analysis and tables.
  • Immediate download, PDF and Word formats, 3-user access.
The Next Wave of Beverage Alcohol in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

  • What are the top hard seltzer brands?
  • What gave rise to the hard kombucha segment, and what are its growth prospects?
  • What distinguishes the emerging "next wave" hard ready-to-drink teas entering the market from those that came earlier?
  • What are issues with positioning cetain adult drinks as "healthy"?

This report features

The Next Wave of Beverage Alcohol in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

Emerging new brands and entries from traditional players covered include: BON & VIV Spiked Seltzer, Clear Coast Fresh Hard Seltzer, Henry's Hard Sparkling Water, Nauti Seltzer Premium Hard Seltzer, Smirnoff Spiked Sparking Seltzer, Truly Spiked & Sparkling, Svedka Spiked Premium Seltzer, White Claw Hard Seltzer, Pura Still, Anheuser-Busch, Athletic Brewing Company, Avery Brewing Company, Beech Mountain Brewing Company, Boston Beer, Endo Brewing Company, Omission Brewing Company, Sufferfest Beer Company, ZēLUS Beer Company.


The Up-and-Coming Adult Drinks pg 1

  • Overview & Issues pg 1
  • Emerging & Niche Beers pg 6
  • Emerging & Niche Distilled Spirits pg 9
  • Emerging & Niche Wines pg 9
  • Other Emerging & Niche Beverage Alcohol Segments pg 10



  • Overview pg 11
  • BON & VIV Spiked Seltzer pg 13
  • Clear Coast Fresh Hard Seltzer pg 14
  • Henry's Hard Sparkling Water pg 15
  • Nauti Seltzer Premium Hard Seltzer pg 16
  • Smirnoff Spiked Sparking Seltzer pg 17
  • Truly Spiked & Sparkling pg 18
  • Svedka Spiked Premium Seltzer pg 19
  • White Claw Hard Seltzer pg 19


  • Overview pg 20
  • Pura Still pg 20


  • Overview pg 22
  • Anheuser-Busch pg 23
  • Athletic Brewing Company pg 24
  • Avery Brewing Company pg 25
  • Beech Mountain Brewing Company pg 26
  • Boston Beer pg 26
  • Endo Brewing Company pg 27
  • Omission Brewing Company pg 28
  • Sufferfest Beer Company pg 29
  • ZēLUS Beer Company pg 30


  • Overview pg 31
  • Noveltea pg 32
  • Vrai pg 32


  • Overview pg 34


  • Overview pg 35
  • Boochcraft pg 36
  • Kombrewcha pg 37
  • KYLA Hard Kombucha pg 38
  • Unity Vibration pg 39
  • Wild Tonic pg 39


  • Overview pg 40
  • ArKay Beverages pg 40
  • Bar Nøne pg 41
  • Ceder's pg 42
  • Curious Elixirs pg 42
  • Gordon's Ultra Low Alcohol Gin & Tonic pg 43
  • Herbie Virgin pg 44
  • Mocktails pg 44
  • Seedlip pg 45
  • Stryyk pg 46
  • Surendran & Bownes pg 46


  • Overview pg 47


  • Overview pg 49


  • Overview pg 50
  • O.Vine Wine Grape Infused Water pg 50


Emerging Adult Beverages pg 53

  • Overview pg 53


  • 1 Next Wave Adult Beverage Market Estimated Volume by Select Categories 2012 – 2023 pg 56
  • 2 Next Wave Adult Beverage Market Estimated Share of Volume by Select Categories 2012 – 2023 pg 57
  • 3 Next Wave Adult Beverage Market Change in Volume by Select Categories 2014 – 2023 pg 58
  • 4 Next Wave Adult Beverage Market Estimated Per Capita Consumption by Select Categories 2012 – 2023 pg 59
  • 5 U.S. Hard/Spiked Seltzer Market Estimated Volume by Brand 2013 – 2018 pg 60
  • 6 U.S. Hard/Spiked Seltzer Market Share of Volume by Brand 2013 – 2018 pg 61
  • 7 U.S. Hard/Spiked Seltzer Market Change in Volume by Brand 2014 – 2018 pg 62
  • 8 U.S. Sports Beer Market Estimated Volume by Brand 2013 – 2018 pg 63
  • 9 U.S. Sports Beer Market Share of Volume by Brand 2013 – 2018 pg 64
  • 10 U.S. Sports Beer Market Change in Volume by Brand 2014 – 2018 pg 65

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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