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Will the recently-slowing kombucha market regain its former momentum?

Beverage Marketing Corporation considers the possibilities in its industry report entitled: Kombucha in the U.S. The question is an important one as this report considers a beverage type that a decade ago was not even on most people’s radar. Now that kombucha has become a reliable grower, it is important to consider what can be learned here for entrepreneurs and market veterans alike.

  • 2020 Edition - Published April 2020.
  • Data through 2019 and market projections through 2024.
  • 40+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Kombucha in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This brief but insightful market report measures the commercial market for RTD kombucha, providing volume, retail and wholesale dollar sales, covers top brands and discusses key issues in the kombucha category. BMC's exclusive five-year projections are also included. Discussion of the upheaval resulting from the Covid-19 crisis. Questions answered include:

  • What is kombucha and where did it originate and evolve in the U.S. market?
  • Which are the leading brands? How large are they in terms of volume sold and wholesale dollar value?
  • Is the market sewn up by big companies or is there room for smaller players to capture a significant percentage of market share?
  • Why has the category been so successful? How does kombucha relate to the rest of the better-for-you beverage market?
  • How much is the kombucha market expected to grow in the next five years? What are the growth drivers going forward?

This report features

This report examines a unique offshoot of the RTD tea category that straddles the probiotic realm. The presentation of industry research begins with an overview of the kombucha market. It then analyzes various brands and the companies behind them, taking note of innovations they have achieved and the marketing strategies behind them.

After outlining this context, the report describes the issues likely to determine what is next in the U.S. kombucha marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the kombucha market including:

  • Wholesale and retail dollar sales and volume of the kombucha market going back to 2012.
  • Discussion of the main competitors and their likely prospects, including analysis of the strategies of the largest brands in the segment.
  • Volume and value data (gallonage and wholesale dollar sales) for key brands including GT's Kombucha, Health-Ade, Brew Dr. Kombucha, Live Kombucha, Humm Kombucha, Revive Kombucha, Buchi , Rise Kombucha, Mobtown and several others.
  • Analysis of the prospects of the kombucha market in the next five years, with Beverage Marketing's wholesale dollar and volume category projections to 2024.

Overview pg 1

  • Special Note on Coronavirus pg 7
  • Volume and Per Capita Consumption pg 9
  • Wholesale and Retail Dollar Sales pg 10

Leading Companies and Brands pg 12

  • Volume by Brand pg 12
  • Wholesale Dollar Sales by Brand pg 13
  • GT's Kombucha pg 14
  • Health-Ade pg 16
  • Brew Dr. Kombucha pg 17
  • Live Kombucha pg pg 19
  • Humm Kombucha pg 20
  • Revive Kombucha pg 21
  • Marin Kombucha pg 22
  • Buchi pg 23
  • Rise Kombucha pg 24
  • Rowdy Mermaid pg 25
  • Mobtown pg 26
  • WhaleBird pg 27
  • Element pg 28
  • KTonic pg 29
  • Greenbelt pg 30
  • Bear's Fruit pg 30

The Projected Kombucha Market pg 32


  • 1 U.S. Kombucha Market Estimated Volume and Growth 2012 – 2024 pg 35
  • 2 U.S. Kombucha Market Per Capita Consumption 2012 – 2024 pg 36
  • 3 U.S. Kombucha Market Estimated Wholesale and Retail Dollars and Price Per Gallon 2012 – 2024 pg 37
  • 4 Leading Kombucha Brands Estimated Volume 2014 – 2019 pg 38
  • 5 Leading Kombucha Brands Share of Volume 2014 – 2019 pg 39
  • 6 Leading Kombucha Brands Change in Volume 2015 – 2019 pg 40
  • 7 Leading Kombucha Brands Estimated Wholesale Dollar Sales 2014 – 2019 pg 41
  • 8 Leading Kombucha Brands Share of Wholesale Dollar Sales 2014 – 2019 pg 42
  • 9 Leading Kombucha Brands Change in Wholesale Dollar Sales 2015 – 2019 pg 43

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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