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Will the swiftly growing kombucha market be sustained into the future?

Beverage Marketing Corporation considers the possibilities in its industry report entitled: Kombucha in the U.S. The question is an important one as this report considers a beverage type that a decade ago was not even on most people’s radar. Now that kombucha has become a reliable double-digit grower, it is important to consider what can be learned here for entrepreneurs and market veterans alike.

  • 2019 Edition - Published March 2019.
  • Data through 2018 and market projections through 2023.
  • 30+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Kombucha in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This brief but insightful market report measures the commercial market for RTD kombucha, providing volume, retail and wholesale dollar sales, covers top brands and discusses key issues in the kombucha category. BMC's exclusive five-year projections are also included. Questions answered include:

  • What is kombucha and where did it originate and evolve in the U.S. market?
  • Which are the leading brands? How large are they in terms of volume sold and wholesale dollar value?
  • Is the market sewn up by big companies or is there room for smaller players to capture a significant percentage of market share?
  • Why has the category been so successful? How does kombucha relate to the rest of the better-for-you beverage market?
  • How much is the kombucha market expected to grow in the next five years? What are the growth drivers going forward?

This report features

This report examines a unique offshoot of the RTD tea category that straddles the probiotic realm. The presentation of industry research begins with an overview of the kombucha market. It then analyzes various brands and the companies behind them, taking note of innovations they have achieved and the marketing strategies behind them.

After outlining this context, the report describes the issues likely to determine what is next in the U.S. kombucha marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the kombucha market including:

  • Wholesale and retail dollar sales and volume of the kombucha market going back to 2012.
  • Discussion of the main competitors and their likely prospects, including analysis of the strategies of the largest brands in the segment.
  • Volume and value data (gallonage and wholesale dollar sales) for key brands including GT's Kombucha, Health-Ade, Brew Dr. Kombucha, Live Kombucha, Humm Kombucha, Revive Kombucha, Buchi , Rise Kombucha and Mobtown.
  • Analysis of the prospects of the kombucha market in the next five years, with Beverage Marketing's wholesale dollar and volume category projections to 2023.

Overview pg 1

  • Volume and Per Capita Consumption pg 7
  • Wholesale and Retail Dollar Sales pg 9

Leading Companies and Brands pg 10

  • Volume by Brand pg 10
  • Wholesale Dollar Sales by Brand pg 11
  • GT's Kombucha pg 12
  • Health-Ade pg 13
  • Brew Dr. Kombucha pg 14
  • Live Kombucha pg 15
  • Humm Kombucha pg 16
  • Revive Kombucha pg 18
  • Buchi pg 19
  • Rise Kombucha pg 19
  • Mobtown pg 20

The Projected Kombucha Market pg 22


  • 1 U.S. Kombucha Market Estimated Volume and Growth 2012 – 2023 pg 24
  • 2 U.S. Kombucha Market Per Capita Consumption 2012 – 2023 pg 25
  • 3 U.S. Kombucha Market Estimated Wholesale and Retail Dollars and Price Per Gallon 2012 – 2023 pg 26
  • 4 Leading Kombucha Brands Estimated Volume 2013 – 2018 pg 27
  • 5 Leading Kombucha Brands Share of Volume 2013 – 2018 pg 28
  • 6 Leading Kombucha Brands Change in Volume 2014 – 2018 pg 29
  • 7 Leading Kombucha Brands Estimated Wholesale Dollar Sales 2013 – 2018 pg 30
  • 8 Leading Kombucha Brands Share of Wholesale Dollar Sales 2013 – 2018 pg 31
  • 9 Leading Kombucha Brands Change in Wholesale Dollar Sales 2014 – 2018 pg 32

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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