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From the industry leader in beer insights and intelligence, this report offers the most reliable data there is on domestic consumption and sales, capturing historical shifts in this massive market and placing them in a context that enables business planners and analysts as well as sales and marketing executives.

  • 2017 Edition - Published July 2017.
  • Data through 2016 and market projections through 2021.
  • 165+ pages with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF and Word formats, 3-user access.
BMC's U.S. Beer Guide 2017
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • Is beer giant diversification with its implication of stronger distribution and marketing for acquired companies and brands a hidden driver of industry growth?
  • Does craft have the strength to continue as an independent phenomenon?
  • Is the premiumization craft has contributed to a never-ending factor in the market or is there a ceiling?
  • Is a supposed return to easier drinking, lighter style brews—lagers, classic ales—evident in the volumetric trends?
  • What's the overall impact of continued strong growth of certain imports (Mexican, Belgian)? Is there room for newcomers?
  • Does the consolidation and contraction of the cider market have any broad implications—or is this a brand by brand phenomenon?

This report features

BMC's U.S. Beer Guide 2017 answers these questions with the industry's most comprehensive compendium of reliable, hard data. The Guide features data on the overall market volume by category, state, and top brands, plus detailed listings of top brand sales by both price categories and types. Plus, advertising, export/import data and extended projections.

1. THE U.S. BEER MARKET

The National Beer Market pg 1

  • Overview pg 1

The Domestic and Imported Beer Markets pg 3

  • Overview pg 3

EXHIBITS

  • 1.1 U.S. Beer Market Volume 1965 – 2021 pg 4
  • 1.2 U.S. Beer Market Change in Volume 1976 – 2021 pg 5
  • 1.3 U.S. Beer Market Volume by Segment Q1 2016 – 2017 pg 6
  • 1.4 U.S. Beer Market Share of Volume by Segment Q1 2016 – 2017 pg 7
  • 1.5 U.S. Beer Market Change in Volume by Segment Q1 2016/2017 pg 8
  • 1.6 U.S. Beer Market Per Capita Consumption 1965 – 2021 pg 9
  • 1.7 U.S. Beer Market Compound Annual Growth 1982 – 2021 pg 10
  • 1.8 U.S. Beer Market Wholesale and Retail Dollar Sales 2005 – 2021 pg 11
  • 1.9 U.S. Beer Market Domestic and Imported Volume, Share and Growth 1988 – 2021 pg 12

2. THE REGIONAL AND STATE BEER MARKETS

The Regional Beer Markets pg 13

  • Overview pg 13

The Regional Imported Beer Markets pg 15

  • Overview pg 15

EXHIBITS

  • 2.10 U.S. Beer Market Volume by Region 2011 – 2021 pg 16
  • 2.11 U.S. Beer Market Share of Volume by Region 2011 – 2021 pg 17
  • 2.12 U.S. Beer Market Change in Volume by Region 2012 – 2021 pg 18
  • 2.13 U.S. Beer Market Per Capita Consumption by Region 2011 – 2021 pg 19
  • 2.14 Southern Beer Market Volume by State 2011 – 2016 pg 20
  • 2.15 East Central Beer Market Volume by State 2011 – 2016 pg 21
  • 2.16 Northeastern Beer Market Volume by State 2011 – 2016 pg 22
  • 2.17 Pacific Beer Market Volume by State 2011 – 2016 pg 23
  • 2.18 Southwestern Beer Market Volume by State 2011 – 2016 pg 24
  • 2.19 West Central Beer Market Volume by State 2011 – 2016 pg 25
  • 2.20 Western Beer Market Volume by State 2011 – 2016 pg 26
  • 2.21 The Leading Beer Consumption States Volume 2011 – 2016 pg 27
  • 2.22 The Leading Beer Consumption States Share of Volume 2011 – 2016 pg 28
  • 2.23 The Leading Beer Consumption States Change in Volume 2012 – 2016 pg 29
  • 2.24 The Leading Beer Consumption States Per Capita Consumption 2011 – 2016 pg 30
  • 2.25 U.S. Imported Beer Market Volume by Region 2011 – 2021 pg 31
  • 2.26 U.S. Imported Beer Market Share of Volume by Region 2011 – 2021 pg 32
  • 2.27 U.S. Imported Beer Market Change in Volume by Region 2012 – 2021 pg 33
  • 2.28 U.S. Imported Beer Market Per Capita Consumption by Region 2011 – 2021 pg 34

3. THE U.S. BEER MARKET CATEGORIES

The U.S. Beer Market by Category pg 35

  • Overview pg 35

EXHIBITS

  • 3.29 U.S. Beer Market Volume by Category 2011 – 2021 pg 37
  • 3.30 U.S. Beer Market Share of Volume by Category 2011 – 2021 pg 38
  • 3.31 U.S. Beer Market Change in Volume by Category 2012 – 2021 pg 39
  • 3.32 U.S. Light Beer Market Volume by Brand 2011 – 2016 pg 40
  • 3.33 U.S. Light Beer Market Share of Volume by Brand 2011 – 2016 pg 41
  • 3.34 U.S. Light Beer Market Change in Volume by Brand 2012 – 2016 pg 42
  • 3.35 U.S. Imported Beer Market Volume by Brand 2011 – 2016 pg 43
  • 3.36 U.S. Imported Beer Market Share of Volume by Brand 2011 – 2016 pg 44
  • 3.37 U.S. Imported Beer Market Change in Volume by Brand 2012 – 2016 pg 45
  • 3.38 U.S. Premium Beer Market Volume by Brand 2011 – 2016 pg 46
  • 3.39 U.S. Premium Beer Market Share of Volume by Brand 2011 – 2016 pg 47
  • 3.40 U.S. Premium Beer Market Change in Volume by Brand 2012 – 2016 pg 48
  • 3.41 U.S. Craft Beer Market Volume by Brand 2011 – 2016 pg 49
  • 3.42 U.S. Craft Beer Market Share of Volume by Brand 2011 – 2016 pg 50
  • 3.43 U.S. Craft Beer Market Change in Volume by Brand 2012 – 2016 pg 51
  • 3.44 U.S. Value Beer Market Volume by Brand 2011 – 2016 pg 52
  • 3.45 U.S. Value Beer Market Share of Volume by Brand 2011 – 2016 pg 53
  • 3.46 U.S. Value Beer Market Change in Volume by Brand 2012 – 2016 pg 54
  • 3.47 U.S. Flavored Malt Beverage Market Volume by Brand 2011 – 2016 pg 55
  • 3.48 U.S. Flavored Malt Beverage Market Share of Volume by Brand 2011 – 2016 pg 56
  • 3.49 U.S. Flavored Malt Beverage Market Change in Volume by Brand 2012 – 2016 pg 57
  • 3.50 U.S. Ice Beer Market Volume by Brand 2011 – 2016 pg 58
  • 3.51 U.S. Ice Beer Market Share of Volume by Brand 2011 – 2016 pg 59
  • 3.52 U.S. Ice Beer Market Change in Volume by Brand 2012 – 2016 pg 60
  • 3.53 U.S. Superpremium Beer Market Volume by Brand 2011 – 2016 pg 61
  • 3.54 U.S. Superpremium Beer Market Share of Volume by Brand 2011 – 2016 pg 62
  • 3.55 U.S. Superpremium Beer Market Change in Volume by Brand 2012 – 2016 pg 63
  • 3.56 U.S. Malt Liquor Market Volume by Brand 2011 – 2016 pg 64
  • 3.57 U.S. Malt Liquor Market Share of Volume by Brand 2011 – 2016 pg 65
  • 3.58 U.S. Malt Liquor Market Change in Volume by Brand 2012 – 2016 pg 66
  • 3.59 U.S. Non–Alcohol Beer Market Volume by Brand 2011 – 2016 pg 67
  • 3.60 U.S. Non–Alcohol Beer Market Share of Volume by Brand 2011 – 2016 pg 68
  • 3.61 U.S. Non–Alcohol Beer Market Change in Volume by Brand 2012 – 2016 pg 69
  • 3.62 U.S. Beer Market Price Categories Comparative Volumes 2011 – 2016 pg 70
  • 3.63 U.S. Beer Market Price Categories Comparative Volume Shares 2011 – 2016 pg 71
  • 3.64 U.S. Beer Market Price Categories Comparative Growth 2012 – 2016 pg 72

4. BEER IMPORTS AND EXPORTS

The Imported Beer Market pg 73

  • Overview pg 73

U.S. Beer Exports pg 74

  • Overview pg 74

EXHIBITS

  • 4.65 U.S. Imported Beer Market Total Volume and Value 1965 – 2016 pg 75
  • 4.66 U.S. Imported Beer Market Volume by Country 2011 – 2016 pg 76
  • 4.67 U.S. Imported Beer Market Share of Volume by Country 2011 – 2016 pg 77
  • 4.68 U.S. Imported Beer Market Change in Volume by Country 2012 – 2016 pg 78
  • 4.69 U.S. Imported Beer Market Dollar Value by Country 2011 – 2016 pg 79
  • 4.70 U.S. Imported Beer Market Share of Dollar Value by Country 2011 – 2016 pg 80
  • 4.71 U.S. Imported Beer Market Change in Dollar Value by Country 2012 – 2016 pg 81
  • 4.72 U.S. Imported Beer Market Dollars Per Barrel by Country 2011 – 2016 pg 82
  • 4.73 U.S. Imported Beer Market Volume by Leading Regional Markets 2011 – 2016 pg 83
  • 4.74 U.S. Imported Beer Market Share of Volume by Leading Regional Markets 2011 – 2016 pg 84
  • 4.75 U.S. Imported Beer Market Change in Volume by Leading Regional Markets 2012 – 2016 pg 85
  • 4.76 U.S. Beer Exports Volume by Country 2011 – 2016 pg 86
  • 4.77 U.S. Beer Exports Share of Volume by Country 2011 – 2016 pg 87
  • 4.78 U.S. Beer Exports Change in Volume by Country 2012 – 2016 pg 88

5. THE LEADING BEER COMPANIES AND THEIR BRANDS

The Beer Companies pg 89

  • Overview pg 89
  • The Leading Brands pg 91

EXHIBITS

  • 5.79 Leading Beer Companies Volume 2011 – 2016 pg 92
  • 5.80 Leading Beer Companies Share of Volume 2011 – 2016 pg 93
  • 5.81 Leading Beer Companies Change in Volume 2012 – 2016 pg 94
  • 5.82 The Top 15 Beer Brands Volume 2011 – 2016 pg 95
  • 5.83 The Top 15 Beer Brands Share of Volume 2011 – 2016 pg 96
  • 5.84 The Top 15 Beer Brands Change in Volume 2012 – 2016 pg 97
  • 5.85 Anheuser–Busch InBev Volume by Brand 2011 – 2016 pg 98
  • 5.86 Anheuser–Busch InBev Share of Volume by Brand 2011 – 2016 pg 100
  • 5.87 Anheuser–Busch InBev Change in Volume by Brand 2012 – 2016 pg 102
  • 5.88 MillerCoors Volume by Brand 2011 – 2016 pg 104
  • 5.89 MillerCoors Share of Volume by Brand 2011 – 2016 pg 106
  • 5.90 MillerCoors Change in Volume by Brand 2012 – 2016 pg 108
  • 5.91 Constellation Brands Beer Division Volume by Brand 2011 – 2016 pg 110
  • 5.92 Constellation Brands Beer Division Share of Volume by Brand 2011 – 2016 pg 111
  • 5.93 Constellation Brands Beer Division Change in Volume by Brand 2012 – 2016 pg 112
  • 5.94 Heineken USA Volume by Brand 2011 – 2016 pg 113
  • 5.95 Heineken USA Share of Volume by Brand 2011 – 2016 pg 114
  • 5.96 Heineken USA Change in Volume by Brand 2012 – 2016 pg 115
  • 5.97 Diageo Beer Company USA Volume by Brand 2011 – 2016 pg 116
  • 5.98 Diageo Beer Company USA Share of Volume by Brand 2011 – 2016 pg 117
  • 5.99 Diageo Beer Company USA Change in Volume by Brand 2012 – 2016 pg 118

6. PACKAGED AND DRAFT BEER IN THE U.S.

Beer Packaging pg 119

  • Overview pg 119

EXHIBITS

  • 6.100 U.S. Beer Market Packaged and Draft Volume and Share 1975 – 2021 pg 122
  • 6.101 U.S. Beer Market Change in Packaged and Draft Volume 1980 – 2021 pg 123
  • 6.102 U.S. Beer Market Packaged Volume and Share by Container Type 1982 – 2021 pg 124
  • 6.103 U.S. Beer Market Change in Packaged Volume by Container Type 1983 – 2021 pg 125
  • 6.104 Regional Beer Markets Packaged and Draft Volume 2011 – 2021 pg 126
  • 6.105 Regional Beer Markets Share of Packaged and Draft Volume 2011 – 2021 pg 127
  • 6.106 Regional Beer Markets Change in Packaged and Draft Volume 2012 – 2021 pg 128
  • 6.107 The Leading States in Packaged Beer Volume 2011 – 2016 pg 129
  • 6.108 The Leading States in Draft Beer Volume 2011 – 2016 pg 130
  • 6.109 U.S. Imported Beer Market Packaged and Draft Volume and Share 1972 – 2021 pg 131
  • 6.110 U.S. Imported Beer Market Packaged and Draft Volume Growth 1973 – 2021 pg 132
  • 6.111 U.S. Imported Beer Market Packaged Volume by Container Type 2011 – 2021 pg 133
  • 6.112 U.S. Imported Beer Market Share of Packaged Volume by Container Type 2011 – 2021 pg 134
  • 6.113 U.S. Imported Beer Market Change in Packaged Volume by Container Type 2012 – 2021 pg 135
  • 6.114 U.S. Imported Beer Market Dollar Value by Container Type 2011 – 2021 pg 136
  • 6.115 U.S. Imported Beer Market Share of Dollar Value by Container Type 2011 – 2021 pg 137
  • 6.116 U.S. Imported Beer Market Change in Dollar Value by Container Type 2012 – 2021 pg 138

7. BEER INDUSTRY PRICING IN THE U.S.

Beer Pricing pg 139

  • Consumer Prices pg 139
  • Producer Prices pg 141
  • Producer Prices by Package Type pg 143

EXHIBITS

  • 7.117 Consumer Price Indexes Beer and Ale vs. All Items Change 1975 – 2016 pg 144
  • 7.118 Producer Price Indexes Malt Beverages vs. All Items Change 1990 – 2016 pg 145
  • 7.119 Producer Price Index Malt Beverages vs. All Commodities Change by Package Types 1991 – 2016 pg 146

8. BEER DISTRIBUTION IN THE U.S.

Beer Distribution pg 147

  • Overview pg 147
  • Volume by Distribution Channel pg 148

EXHIBITS

  • 8.120 U.S. Beer Market Estimated Volume by Channel 2011 – 2021 pg 152
  • 8.121 U.S. Beer Market Estimated Share of Volume by Channel 2011 – 2021 pg 153
  • 8.122 U.S. Beer Market Estimated Change in Volume by Channel 2012 – 2021 pg 154

9. THE U.S. HARD CIDER MARKET

The National Hard Cider Market pg 155

  • Overview pg 155

EXHIBITS

  • 9.123 U.S. Hard Cider Market Volume and Change 2010 – 2021 pg 157
  • 9.124 U.S. Hard Cider Market Volume by Brand 2011 – 2016 pg 158
  • 9.125 U.S. Hard Cider Market Share of Volume by Brand 2011 – 2016 pg 159
  • 9.126 U.S. Hard Cider Market Change in Volume by Brand 2012 – 2016 pg 160

10. BEER ADVERTISING IN THE U.S.

Beer Marketing pg 161

  • Overview pg 161

Advertising Expenditures by Category pg 163

  • Overview pg 163

Advertising Expenditures by Media pg 164

  • Overview pg 164

EXHIBITS

  • 10.127 Domestic and Imported Beer Market Advertising Expenditures 1981 – 2016 pg 166
  • 10.128 U.S. Beer Market Advertising Expenditures by Category 2011 – 2016 pg 167
  • 10.129 U.S. Beer Market Share of Advertising Expenditures by Category 2011 – 2016 pg 168
  • 10.130 U.S. Beer Market Change in Advertising Expenditures by Category 2012 – 2016 pg 169
  • 10.131 Leading Beer Companies Advertising Expenditures 2011 – 2016 pg 170
  • 10.132 Leading Beer Companies Share of Advertising Expenditures 2011 – 2016 pg 171
  • 10.133 Leading Beer Companies Change in Advertising Expenditures 2012 – 2016 pg 172
  • 10.134 Leading Beer Companies Advertising Dollars Per Barrel 2011 – 2016 pg 173
  • 10.135 Leading Beer Brands Advertising Expenditures 2011 – 2016 pg 174
  • 10.136 Leading Beer Brands Share of Advertising Expenditures 2011 – 2016 pg 175
  • 10.137 Leading Beer Brands Change in Advertising Expenditures 2012 – 2016 pg 176
  • 10.138 Leading Beer Brands Advertising Dollars Per Barrel 2011 – 2016 pg 177
  • 10.139 U.S. Beer Market Advertising Expenditures by Media 2011 – 2016 pg 178
  • 10.140 U.S. Beer Market Share of Advertising Expenditures by Media 2011 – 2016 pg 179
  • 10.141 U.S. Beer Market Change in Advertising Expenditures by Media 2012 – 2016 pg 180

11. DEMOGRAPHICS OF THE U.S. BEER CONSUMER

The Beer Consumer pg 181

  • Overview pg 181

EXHIBITS

  • 11.142 Demographics of the Beer Consumer 2016 pg 183
  • 11.143 Demographics of the Budweiser Consumer 2016 pg 184
  • 11.144 Demographics of the Miller Lite Consumer 2016 pg 185
  • 11.145 Demographics of the Corona Extra Consumer 2016 pg 186
  • 11.146 Demographics of the Heineken Consumer 2016 pg 187
  • 11.147 Demographics of the Corona Light Consumer 2016 pg 188

APPENDIX

U.S. Population by Region 1980 – 2016 pg 189

Have Questions?
Contact Charles Forman at 845-262-1041 or via email.

 


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