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This market report offers insight on a broad array of beverages that share similar attributes and consumer perceptions and often compete for shelf space and consumer loyalty. It examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve fruit beverages, kombucha and all the various New Age segments. The study also provides data on volume and sales plus discusses leading companies and their strategies.

  • 2019 Edition - Published December 2019.
  • Data through 2018 and market projections through 2023.
  • 350+ pages with extensive text analysis, graphs, charts and 45+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
New Age Beverages in the U.S. through 2023
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2018 and which did not?
  • What are the top beverage brands and how did they perform in 2018?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2018, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?
  • Which categories are poised for strong growth in the future?

This report features

This comprehensive report investigates 15 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the New Age beverage market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the consumer drivers, preferences and needs likely to propel consumption growth through 2023. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including gallonage, wholesale dollar sales, wholesale prices per case and more for 21 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of eight segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data & statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Nestlé Waters North America (NWNA), Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak, Odwalla and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2023 for the New Age beverage market and its sub-segments. Including single-serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, superpremium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks.

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET

The Current New Age Market pg 1

EXHIBITS

  • 1.1 New Age Beverage Market Dollar Sales and Volume 1985 – 2023 pg 4
  • 1.2 New Age Beverage Market Annual Growth 1995 – 2023 pg 5
  • 1.3 New Age Beverage Market Per Capita Consumption 1985 – 2023 pg 6

2. NEW AGE SEGMENTS

New Age Beverage Market Segments – Dollars pg 7

  • Single-Serve Water pg 9
  • Single-Serve Fruit Beverages pg 15
  • Sports Beverages pg 22
  • Ready-to-Drink Tea pg 24
  • Sparkling Water pg 28
  • Premium Soda pg 30
  • Vegetable/Fruit Juice Blends pg 33
  • Ready-to-Drink Coffee pg 33
  • Energy Drinks pg 36
  • Single-Serve Dairy pg 38
  • Kombucha pg 38
  • Coconut Water pg 40
  • Plant Water pg 42
  • Protein Drinks pg 43
  • Probiotics pg 45

New Age Beverage Market Segments – Volume and Price pg 47

EXHIBITS

  • 2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2013 – 2023 pg 50
  • 2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2013 – 2023 pg 51
  • 2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2014 – 2023 pg 52
  • 2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2013 – 2023 pg 53
  • 2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2013 – 2023 pg 54
  • 2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2014 – 2023 pg 55
  • 2.10 New Age Beverage Market Segments Volume 2013 – 2023 pg 56
  • 2.11 New Age Beverage Market Segments Share of Volume 2013 – 2023 pg 58
  • 2.12 New Age Beverage Market Segments Change in Volume 2014 – 2023 pg 59
  • 2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2013 – 2023 pg 60

3. NEW AGE REGIONAL MARKETS

New Age Regional Markets pg 62

  • The South pg 63
  • The West pg 64
  • The Northeast pg 65
  • The Midwest pg 66

New Age Segments by Regional Markets pg 68

  • Sparkling Water pg 68
  • Premium Soda pg 68
  • Ready-to-Drink Tea pg 69
  • Single-Serve Fruit Beverages pg 69
  • Sports Beverages pg 70
  • Retail PET Water pg 70
  • Ready-to-Drink Coffee pg 71
  • Energy Drinks pg 71

EXHIBITS

  • 3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2013 – 2023 pg 72
  • 3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2013 – 2023 pg 73
  • 3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2014 – 2023 pg 74
  • 3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2013 – 2023 pg 75
  • 3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2013 – 2023 pg 76
  • 3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2014 – 2023 pg 77

4. NEW AGE DISTRIBUTION CHANNELS

Distribution of New Age Beverages pg 78

EXHIBITS

  • 4.20 New Age Beverages Estimated Volume by Distribution Channel 2013 – 2023 pg 80
  • 4.21 New Age Beverages Volume Share by Distribution Channel 2013 – 2023 pg 81
  • 4.22 New Age Beverages Volume Growth by Distribution Channel 2014 – 2023 pg 82

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 83

PepsiCo, Inc.

  • Overview pg 87
  • Gatorade – Overview pg 89
  • Gatorade – Marketing pg 90
  • Gatorade – Distribution pg 114
  • Aquafina – Overview pg 116
  • Aquafina – Marketing pg 116
  • Aquafina – Distribution pg 121
  • PLTP – Overview pg 122
  • PLTP – Marketing pg 123
  • PLTP – Distribution pg 131
  • LIFEWTR – Overview pg 132
  • LIFEWTR – Marketing pg 132
  • bubly – Overview pg 133
  • Frappuccino – Overview pg 134
  • Frappuccino – Marketing pg 134
  • Tropicana – Overview pg 139
  • Tropicana – Marketing pg 139
  • Naked Juice – Overview pg 141
  • Naked Juice – Marketing pg 144
  • Naked Juice – Distribution pg 148
  • Izze – Overview pg 149
  • Izze – Marketing pg 150
  • Izze – Distribution pg 151
  • Amp – Overview pg 151
  • Amp – Marketing pg 152

Coca-Cola Company

  • Overview pg 158
  • Dasani – Overview pg 159
  • Dasani – Marketing pg 160
  • Dasani – Distribution pg 165
  • Glacéau – Overview pg 166
  • Glacéau – Marketing pg 167
  • Glacéau – Distribution pg 174
  • Gold Peak – Overview pg 174
  • Gold Peak – Marketing pg 175
  • Peace Tea – Overview pg 177
  • Minute Maid – Overview pg 178
  • Minute Maid – Marketing pg 179
  • Minute Maid – Distribution pg 186
  • Fuze – Overview pg 187
  • Fuze – Marketing pg 188
  • Powerade – Overview pg 189
  • Powerade – Marketing pg 190
  • Powerade – Distribution pg 194
  • Honest Tea – Overview pg 194
  • Honest Tea – Marketing pg 196
  • Honest Tea – Distribution pg 208
  • Topo Chico – Overview pg 209
  • Topo Chico – Marketing pg 210

Nestlé Waters North America

  • Overview pg 211
  • Marketing pg 212
  • Distribution pg 226

Keurig Dr Pepper

  • Overview pg 227
  • Hawaiian Punch – Marketing pg 228
  • Snapple Beverage Group – Overview pg 229
  • Snapple Beverage Group – Marketing pg 229
  • Snapple Beverage Group – Distribution pg 236
  • Bai – Overview pg 238
  • Bai – Marketing pg 239
  • Core Hydration – Overview pg 243
  • Core Hydration – Marketing pg 244
  • Venom – Overview pg 246
  • Xyience – Overview pg 247

Red Bull

  • Overview pg 248
  • Marketing pg 249
  • Distribution pg 261

Ferolito, Vultaggio & Sons

  • Overview pg 264
  • Marketing pg 266
  • Distribution pg 275

Rockstar, Inc.

  • Overview pg 277
  • Marketing pg 277
  • Distribution pg 280

Monster Beverage Corporation

  • Overview pg 282
  • Marketing pg 283
  • Distribution pg 294

EXHIBITS

  • 5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2013 – 2018 pg 299
  • 5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2013 – 2018 pg 300
  • 5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2014 – 2018 pg 301
  • 5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2013 – 2018 pg 302
  • 5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2013 – 2018 pg 303
  • 5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2014 – 2018 pg 304

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES

New Age Beverage Brands Advertising Expenditures pg 305

New Age Beverage Advertising By Media pg 307

New Age Beverage Advertising By Category pg 309

EXHIBITS

  • 6.29 Leading New Age Beverage Brands Advertising Expenditures 2013 – 2018 pg 312
  • 6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2013 – 2018 pg 313
  • 6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2014 – 2018 pg 314
  • 6.32 Estimated New Age Advertising Expenditures by Media 2013 – 2018 pg 315
  • 6.33 Estimated New Age Advertising Share of Expenditures by Media 2013 – 2018 pg 316
  • 6.34 Estimated New Age Advertising Change in Expenditures by Media 2014 – 2018 pg 317
  • 6.35 Estimated New Age Advertising Expenditures by Market Segment 2013 – 2018 pg 318
  • 6.36 Estimated New Age Advertising Share of Expenditures by Segment 2013 – 2018 pg 319
  • 6.37 Estimated New Age Advertising Change in Expenditures by Segment 2014 – 2018 pg 320

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER

The New Age Beverage Consumer pg 321

  • Overview pg 321
  • Comparative Demographics of New Age Brands pg 324

EXHIBITS

  • 7.38 Demographics of the Bottled Water Consumer 2018 pg 333
  • 7.39 Demographics of the RTD Tea Consumer 2018 pg 335
  • 7.40 Demographics of the Sports Beverage Consumer 2018 pg 337
  • 7.41 Demographics of the Energy Drink Consumer 2018 pg 339
  • 7.42 Demographics of the Poland Spring Consumer 2018 pg 341
  • 7.43 Demographics of the Aquafina Consumer 2018 pg 343
  • 7.44 Demographics of the AriZona Tea Consumer 2018 pg 345
  • 7.45 Demographics of the Lipton Consumer 2018 pg 347
  • 7.46 Demographics of the Gatorade Consumer 2018 pg 349
  • 7.47 Demographics of the Powerade Consumer 2018 pg 351
  • 7.48 Demographics of the Red Bull Consumer 2018 pg 353
  • 7.49 Demographics of the Monster Consumer 2018 pg 355

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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