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From the industry leader in beer insights and intelligence, this report offers the most reliable data there is on domestic consumption and sales, capturing historical shifts in this massive market and placing them in a context that enables business planners and analysts as well as sales and marketing executives. New for 2018: Key trends now presented in a colorful PowerPoint presentation to make insights come alive. Plus, you get more than 165 Excel exhibits providing in-depth data for a deeper dive on aspects covered in the PowerPoint slides and much more.

  • 2018 Edition - Published September 2018.
  • Data through 2017 and market projections through 2022.
  • New for 2018! Now includes 75+ PowerPoint slides with extensive text analysis, graphs, charts and tables + over 165 Excel exhibits offering even more detail!
  • Immediate download, PDF, PowerPoint and Excel formats, 3-user access.

Optional Service Access Insight Support — Want to know more? This optional service provides up to two hours access to a category expert to discuss ideas and information contained in your Guidebook. Ask questions, get added perspective, clarify methodology and basically "pick our analyst's brain" for segment, company and brand insight. + $350 (Available only with Guidebook purchase)

How it works: Our experts possess a wealth of top-of-mind information. Tap into it with Access Insight. We'll set up one or more calls at a mutually convenient time(s) to help you get your questions answered and make the information contained in your Guidebook come to life.

Please note: Access Insight Support does not include custom research or data development and is limited to discussion of an individual Guidebook topic (for example, either wine, beer or spirits).

BMC's U.S. Beer Guide 2018
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • Is beer giant diversification with its implication of stronger distribution and marketing for acquired companies and brands a hidden driver of industry growth?
  • Does craft have the strength to continue as an independent phenomenon?
  • Is the premiumization craft has contributed a never-ending factor in the market or is there a ceiling?
  • Is a supposed return to easier drinking, lighter style brews—lagers, classic ales—evident in the volumetric trends?
  • What's the overall impact of continued strong growth of certain imports (Mexican, Belgian)? Is there room for newcomers?
  • Does the consolidation and contraction of the cider market have any broad implications—or is this a brand by brand phenomenon?

This report features

BMC's U.S. Beer Guide 2018 answers these questions with the industry's most comprehensive compendium of reliable, hard data. The Guide features data on the overall market volume by category, state, and top brands, plus detailed listings of top brand sales by both price categories and types. Plus, advertising, export/import data and extended projections. New for 2018: Now covers more brands than ever!

Beer Category Trends slide 2

  • Beer Headlines slide 3
  • U.S. Wine Market Millions of 31-Gallon Barrels 2012 - 2018 slide 4
  • U.S. Beer Market Millions of Retail Dollars 2012 - 2017 slide 5
  • U.S. Beer Market Millions of Wholesale Dollars 2012 - 2017 slide 6
  • Number of Breweries 2011 - 2017 slide 7
  • Volume by Brewery Type 2011 - 2017 slide 8
  • Quarterly Seasonality by Category 2017 slide 9
  • Quarterly Seasonality by Category 2009 - 2017 slide 10

Beer by Region slide 11

  • U.S. Beer Market Share of Volume by Region 2012 - 2017 slide 12
  • U.S. Imported Beer Market Share of Volume by Region 2012 - 2017 slide 13
  • U.S. Specialty Beer Market Share of Volume by Region 2012 - 2017 slide 14
  • U.S. East Central Beer Market Share of Volume by State 2012 - 2017 slide 15
  • U.S. South Beer Market Share of Volume by State 2012 - 2017 slide 16
  • U.S. Pacific Beer Market Share of Volume by State 2012 - 2017 slide 17
  • U.S. Southwest Beer Market Share of Volume by State 2012 - 2017 slide 18
  • U.S. West Central Beer Market Share of Volume by State 2012 - 2017 slide 19
  • U.S Northeast Beer Market Share of Volume by State 2012 - 2017 slide 20
  • U.S West Beer Market Share of Volume by State 2012 - 2017 slide 21
  • U.S. Beer Market Leading Beer Consuming States 2012 - 2017 slide 22

Beer Categories slide 23

  • Volume Share by Category 2012 – 2022 slide 24

Economics Imports/Exports slide 25

  • Economics slide 26
    • Beverage Alcohol Share by Category 2012 - 2017 slide 26
    • Federal Beverage Alcohol Tax Collections Share of Dollars by Category 2016 – 2017 slide 27
    • Employees by Sector 2002 – 2017 slide 28
  • Imports slide 29
    • U.S. Imported Beer Market Millions of Gallons 1989 – 2017 slide 29
    • U.S. Imported Beer Market Millions of Dollars 1989 – 2017 slide 30
    • U.S. Imported Beer Dollar Value by Container Type 2012 – 2017 slide 31
    • Share of Imported Beer by Type 2012 – 2017 slide 32
    • Share of Volume by Source 2012 – 2017 slide 33
    • Dutch Imports Volume and Share 2007 – 2017 slide 34
    • Canadian Imports Volume and Share 2008 – 2017 slide 35
    • Volume from the U.K. and Ireland 2012 – 2017 slide 36
  • Exported slide 37
    • Share of U.S. Beer Exports by Country 2012 – 2017 slide 37

Beer Brands/Suppliers slide 38

  • Beer Suppliers slide 39
    • Leading Beer Suppliers Millions of Barrels 2012 - 2017 slide 39
    • Millions of Barrels by Supplier 2012 – 2017 slide 40
    • Leading Craft Brewers 2012 – 2017 slide 41
  • Beer Brands slide 42
    • Leading Ten Beer Brands Millions of Barrels 2015 - 2017 slide 42

Packaged & Draft Beer slide 43

  • Total Market 2007 - 2017 slide 44
  • Share of Packaged Beer Volume by Container Type 2008 - 2018 slide 45
  • Packaged Beer Volume Share by Region 2012 - 2017 slide 46
  • Draft Beer Volume Share by Region 2012 - 2017 slide 47
  • Packaged and Draft Beer Market Shares 2017 slide 48
  • Packaged Beer Millions of Barrels 2007 - 2017 slide 49
  • Draft’s Share of the Imported Beer Market 1976 - 2017 slide 50
  • Share of Imported Volume by Container Type 2012 - 2017 slide 51
  • Specialty Beer Millions of Barrels 2011 - 2017 slide 52
  • Packaged and Draft Shares in Specialty Segments 2017 slide 53

Beer Pricing slide 54

  • Consumer Price Indexes 1992 - 2017 slide 55
  • Producer Price Indexes for Malt Beverages and Malt Liquor 1992 - 2017 slide 56
  • Producer Price Indexes for Canned Beer, Bottled Beer and Kegs/Barrels 2008 - 2017 slide 57

Beer Distribution slide 58

  • U.S. Beer Market Share of Volume by Channel 2012 - 2017 slide 59
  • Sales Channels 2012 - 2017 slide 60

Advertising / Demographics slide 61

  • Advertising slide 62
    • U.S. Beer Advertising Millions of Dollars 1989 – 2017 slide 62
    • U.S. Beer Advertising Dollar Share by Category 2012 – 2017 slide 63
    • U.S. Beer Advertising Dollars by Top Ten Brands 2015 – 2017 slide 64
    • U.S. Beer Advertising Dollars by Top Ten Brewers 2015 – 2017 slide 65
    • U.S. Beer Advertising Dollar Share by Medium 2012 – 2017 slide 66
  • Demographics slide 67
    • Demographics of the Beer Consumer slide 67
    • Demographics of the Budweiser Consumer slide 68
    • Demographics of the Bud Light Consumer slide 69
    • Demographics of the Miller Lite Consumer slide 70
    • Demographics of the Natural Light Consumer slide 71
    • Demographics of the Corona Extra Consumer slide 72
    • Demographics of the Corona Light Consumer slide 73
    • Demographics of the Heineken Consumer slide 74
    • Demographics of the Microbrew Consumer slide 75
    • Demographics of the Samuel Adams Consumer slide 76

Projections slide 77

  • U.S. Beer Market Millions of Barrels 2017 - 2022 slide 78
  • The Projected U.S. Beer Market Volume and Growth by Category 2017 - 2022 slide 79
  • The U.S. Beer Market Share by Category slide 80

Beverage Marketing Corporation slide 81

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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