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This global beer industry research report charts the latest developments, with data on volume by country, continent, brewer and brand. It provides highly detailed profiles of the leading brewers and discusses the impact of the mergers and acquisitions reshaping the industry.

  • 2016 Edition - Published December 2016.
  • Data through 2015 and market projections through 2020.
  • 500+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Global Beer Market
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The Global Beer Market report provides market analysis on various aspects of international beer through reliable data and discussions of what the numbers really mean. Questions answered in the report include:

  • How did the world's diverse regional and national beer markets perform in 2015?
  • Which countries lead the world in beer production, overall consumption and per capita consumption?
  • How have country by country global beer market share rankings changed recently?
  • What are the top brands by volume?
  • As consolidation has reshaped the global brewing industry, which companies have emerged as the leaders and what are their strategies?
  • Which regions are expected to grow the fastest to 2020?

This global beer industry report features

This market report investigates the increasingly consolidated international market. It provides a comprehensive look at the brewers and their brands, marketing strategies, joint ventures, contract brewing relationships, among other topics, throughout the six major regions of the world.

Get a wealth of data including volume and per capita consumption by country and region. This report analyzes the drivers likely to propel consumption growth through 2020. Backed by Beverage Marketing's reliable data, readers of this detailed market research study get a thorough understanding of all facets of the global beer market including:

  • Production volume (in hectoliters), share and growth for more than 150 countries as well as consumption volume, share, growth and per capita intake for numerous selected countries.
  • Discussion of the top international brewers – their histories, recent performance, strategies and brands – with production data on 50 companies as well as the world's 20 most popular beer brands. Coverage includes profiles of Anheuser-Busch InBev, Asahi, Carlsberg, China Resources Beer Company, Heineken, Kirin, Molson Coors, SABMiller and Tsingtao, among others.
  • Analysis of the beer markets in the six major geographical areas (Europe, North America, Asia & Middle East, South America, Africa and Australia & Oceania), including the regions' production and consumption.
  • Exclusive five-year projections for the international beer marketplace, including production estimates for the entire world as well as its major regions through 2020.

1. THE GLOBAL BEER MARKET

The International Beer Market pg 1

  • Overview pg 1
  • Volume pg 3
  • Growth pg 4
  • Per Capita Consumption pg 5

The Regional Beer Markets pg 6

  • Trends by Continent pg 6
  • Trends by Country pg 8

Global Beer Consumption pg 10

  • Consumption by Country pg 10
  • Per Capita Consumption pg 12

EXHIBITS

  • 1.1 Global Beer Market Production Volume and Growth 1980 – 2016 pg 14
  • 1.2 Global Beer Market Compound Annual Growth 1985 – 2016 pg 15
  • 1.3 Global Beer Market Per Capita Consumption 1980 – 2016 pg 16
  • 1.4 Global Beer Market Production by Continent 2010 – 2015 pg 17
  • 1.5 Global Beer Market Share of Production by Continent 2010 – 2015 pg 18
  • 1.6 Global Beer Market Change in Production by Continent 2011 – 2015 pg 19
  • 1.7 Global Beer Market Production by Country 2010 – 2015 pg 20
  • 1.8 Global Beer Market Share of Production by Country 2010 – 2015 pg 24
  • 1.9 Global Beer Market Change in Production by Country 2011 – 2015 pg 28
  • 1.10 Global Beer Market Consumption by Selected Countries 2010 – 2015 pg 32
  • 1.11 Global Beer Market Share of Consumption by Selected Countries 2010 – 2015 pg 34
  • 1.12 Global Beer Market Change in Consumption by Selected Countries 2011 – 2015 pg 36
  • 1.13 Global Beer Market Per Capita Consumption by Selected Countries 2010 – 2015 pg 38

2. THE LEADING GLOBAL BREWERS AND THEIR BRANDS

The World's Leading Brewers pg 40

  • Overview pg 40
  • Brands pg 44

Anheuser–Busch InBev

  • Overview pg 47
  • Marketing pg 114

SABMiller

  • Overview pg 128
  • Marketing pg 171

Carlsberg Breweries A/S

  • Overview pg 181
  • Marketing pg 226

Heineken N.V.

  • Overview pg 228
  • Marketing pg 298

Molson Coors Brewing Company

  • Overview pg 305
  • Marketing pg 316

China Resources Beer Company

  • Overview pg 326

Tsingtao Breweries

  • Overview pg 333
  • Marketing pg 337

Asahi Breweries

  • Overview pg 339
  • Marketing pg 347

Kirin Brewery

  • Overview pg 351
  • Marketing pg 358

Yanjing Brewery

  • Overview pg 366

Sapporo Breweries

  • Overview pg 369
  • Marketing pg 369

EXHIBITS

  • 2.14 Global Beer Market Production by Leading Brewers 2010 – 2015 pg 375
  • 2.15 Global Beer Market Share of Production by Leading Brewers 2010 – 2015 pg 377
  • 2.16 Global Beer Market Change in Production by Leading Brewers 2011 – 2015 pg 379
  • 2.17 Global Beer Market Leading Brands' Volume 2010 – 2015 pg 381
  • 2.18 Global Beer Market Leading Brands' Share of Volume 2010 – 2015 pg 382
  • 2.19 Global Beer Market Leading Brands' Change in Volume 2011 – 2015 pg 383

3. THE EUROPEAN BEER MARKET

Europe's Beer Market pg 384

  • Overview pg 384
  • Production by Country pg 385
  • Consumption by Country pg 387
  • Per Capita Consumption pg 388

Europe's Brewers pg 390

EXHIBITS

  • 3.20 European Beer Market Production by Country 2010 – 2015 pg 392
  • 3.21 European Beer Market Share of Production by Country 2010 – 2015 pg 393
  • 3.22 European Beer Market Change in Production by Country 2011 – 2015 pg 394
  • 3.23 European Beer Market Consumption by Selected Countries 2010 – 2015 pg 395
  • 3.24 European Beer Market Share of Consumption by Selected Countries 2010 – 2015 pg 396
  • 3.25 European Beer Market Change in Consumption by Selected Countries 2011 – 2015 pg 397
  • 3.26 European Beer Market Per Capita Consumption by Selected Countries 2010 – 2015 pg 398
  • 3.27 European Beer Market Production by Leading Brewers 2010 – 2015 pg 399
  • 3.28 European Beer Market Change in Production by Leading Brewers 2011 – 2015 pg 400

4. THE ASIAN AND MIDDLE EASTERN BEER MARKETS

Asia and the Middle East's Beer Markets pg 401

  • Overview pg 401
  • Production by Country pg 406
  • Consumption by Country pg 408
  • Per Capita Consumption pg 409

Asian and Middle Eastern Brewers pg 411

EXHIBITS

  • 4.29 Asian/Middle Eastern Beer Market Production by Country 2010 – 2015 pg 413
  • 4.30 Asian/Middle Eastern Beer Market Share of Production by Country 2010 – 2015 pg 414
  • 4.31 Asian/Middle Eastern Beer Market Change in Production by Country 2011 – 2015 pg 415
  • 4.32 Asian/Middle Eastern Beer Market Consumption by Selected Countries 2010 – 2015 pg 416
  • 4.33 Asian/Middle Eastern Beer Market Share of Consumption by Selected Countries 2010 – 2015 pg 417
  • 4.34 Asian/Middle Eastern Beer Market Change in Consumption by Selected Countries 2011 – 2015 pg 418
  • 4.35 Asian/Middle Eastern Beer Market Per Capita Consumption by Selected Countries 2010 – 2015 pg 419
  • 4.36 Asian Beer Market Production by Leading Brewers 2010 – 2015 pg 420
  • 4.37 Asian Beer Market Change in Production by Leading Brewers 2011 – 2015 pg 421

5. THE NORTH AMERICAN BEER MARKET

North America's Beer Market pg 422

  • Overview pg 422
  • Production by Country pg 424
  • Consumption by Country pg 427
  • Per Capita Consumption pg 428

North America's Brewers pg 429

EXHIBITS

  • 5.38 North American Beer Market Production by Country 2010 – 2015 pg 431
  • 5.39 North American Beer Market Share of Production by Country 2010 – 2015 pg 432
  • 5.40 North American Beer Market Change in Production by Country 2011 – 2015 pg 433
  • 5.41 North American Beer Market Consumption by Selected Countries 2010 – 2015 pg 434
  • 5.42 North American Beer Market Share of Consumption by Selected Countries 2010 – 2015 pg 435
  • 5.43 North American Beer Market Change in Consumption by Selected Countries 2011 – 2015 pg 436
  • 5.44 North American Beer Market Per Capita Consumption by Selected Countries 2010 – 2015 pg 437
  • 5.45 North American Beer Market Production by Leading Brewers 2010 – 2015 pg 438
  • 5.46 North American Beer Market Change in Production by Leading Brewers 2011 – 2015 pg 439

6. THE SOUTH AMERICAN BEER MARKET

South America's Beer Market pg 440

  • Overview pg 440
  • Production by Country pg 441
  • Consumption by Country pg 443
  • Per Capita Consumption pg 444

South America's Brewers pg 446

EXHIBITS

  • 6.47 South American Beer Market Production by Country 2010 – 2015 pg 449
  • 6.48 South American Beer Market Share of Production by Country 2010 –2015 pg 450
  • 6.49 South American Beer Market Change in Production by Country 2011 –2015 pg 451
  • 6.50 South American Beer Market Consumption by Selected Countries 2010 – 2015 pg 452
  • 6.51 South American Beer Market Share of Consumption by Selected Countries 2010 – 2015 pg 453
  • 6.52 South American Beer Market Change in Consumption by Selected Countries 2011 – 2015 pg 454
  • 6.53 South American Beer Market Per Capita Consumption by Selected Countries 2010 – 2015 pg 455
  • 6.54 South American Beer Market Production by Leading Brewers 2010 – 2015 pg 456
  • 6.55 South American Beer Market Change in Production by Leading Brewers 2011 – 2015 pg 457

7. THE AFRICAN BEER MARKET

Africa's Beer Market pg 458

  • Overview pg 458
  • Production by Country pg 460
  • Consumption by Country pg 463
  • Per Capita Consumption pg 464

Africa's Brewers pg 465

EXHIBITS

  • 7.56 African Beer Market Production by Country 2010 – 2015 pg 469
  • 7.57 African Beer Market Share of Production by Country 2010 – 2015 pg 470
  • 7.58 African Beer Market Change in Production by Country 2011 – 2015 pg 471
  • 7.59 African Beer Market Consumption by Selected Countries 2010 – 2015 pg 472
  • 7.60 African Beer Market Share of Consumption by Selected Countries 2010 – 2015 pg 473
  • 7.61 African Beer Market Change in Consumption by Selected Countries 2011 – 2015 pg 474
  • 7.62 African Beer Market Per Capita Consumption by Selected Countries 2010 – 2015 pg 475
  • 7.63 African Beer Market Production by Leading Brewers 2010 – 2015 pg 476
  • 7.64 African Beer Market Change in Production by Leading Brewers 2011 – 2015 pg 477

8. THE AUSTRALIAN AND OCEANIAN BEER MARKETS

Australia and Oceania's Beer Markets pg 478

  • Overview pg 478
  • Production by Country pg 478
  • Consumption by Country pg 480
  • Per Capita Consumption pg 480

Australia and Oceania's Brewers pg 481

EXHIBITS

  • 8.65 Australian/Oceanian Beer Market Production by Country 2010 – 2015 pg 482
  • 8.66 Australian/Oceanian Beer Market Share of Production by Country 2010 – 2015 pg 483
  • 8.67 Australian/Oceanian Beer Market Change in Production by Country 2011 – 2015 pg 484
  • 8.68 Australian/Oceanian Beer Market Consumption by Selected Countries 2010 – 2015 pg 485
  • 8.69 Australian/Oceanian Beer Market Share of Consumption by Selected Countries 2010 – 2015 pg 486
  • 8.70 Australian/Oceanian Beer Market Change in Consumption by Selected Countries 2011 – 2015 pg 487
  • 8.71 Australian/Oceanian Beer Market Per Capita Consumption by Selected Countries 2010 – 2015 pg 488
  • 8.72 Australian/Oceanian Beer Market Production by Leading Brewers 2010 – 2015 pg 489
  • 8.73 Australian/Oceanian Beer Market Change in Production by Leading Brewers 2011 – 2015 pg 490

9. THE PROJECTED GLOBAL BEER MARKET

The Projected International Beer Market pg 491

  • Overview pg 491
  • The Global Market pg 494
  • The Regional Markets pg 495

EXHIBITS

  • 9.74 Projected Global Beer Market Production Volume 1980 – 2020 pg 500
  • 9.75 Projected Global Beer Market Compound Annual Growth 1985 – 2020 pg 501
  • 9.76 Projected Global Beer Market Per Capita Consumption 1980 – 2020 pg 502
  • 9.77 Projected Global Beer Market Production and Compound Annual Growth by Continent 2010 – 2020 pg 503

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

 


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