Price: $ 3995.00

Alternative Adult Beverages in the U.S. examines the burgeoning adult beverage types beyond the standard beer, wine and distilled spirits categories, including those with reduced alcohol contents or even none. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors are also discussed.

  • This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
  • Emerging adult beverage sectors covered include: hard seltzers, mid-proof spirits, hard kombucha and much more.
  • In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on non-alcoholic beer).
  • This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

  • 2020 Edition - To be published August 2020.
  • 60+ pages with text analysis and tables.
  • Immediate download, PDF and Word formats, 3-user access.
Alternative Adult Beverages in the U.S.
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview 


The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

  • What are the top hard seltzer brands?
  • What gave rise to the hard kombucha segment, and what are its growth prospects?
  • What are issues with positioning certain adult drinks as "healthy"?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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