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The most comprehensive resource of hard number competitive tools available, taken from BMC's database of leading brand and company volumes and sales. Tracks this evolving market's changing tastes and new growth areas including varietals and regions with a spotlight on top performers.

  • 2017 Edition - Published May 2017.
  • Data through 2016 and market projections through 2021.
  • 245+ pages with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF and Word formats, 3-user access.
BMC's U.S. Wine Guide 2017
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • Does longitudinal data support assumptions about the decades-long wine market impact of baby boomers being replaced by that of less affluent, more ambivalent millennial consumers?
  • Whether yes or no, what exactly are the current trends in consumption by price tier?
  • And what changes are there in the brands and varietals driving overall category trends?
  • What suppliers and what brands are now spending the most on advertising? How does this correlate with performance?
  • Is share of on-premise consumption likely to continue its longterm slide?
  • What changes are there in the performance of supplier brand leaders and growing regions?
  • What about imports? Are rankings changing? Are new players and trends having an evident impact?
  • Is growth in direct market share having any visible macro effect?

This report features

BMC's U.S. Wine Guide answers these questions with both expert analysis and the industry's most comprehensive compendium of reliable, hard data. The Guide features volume and sales data rankings on the overall market including top brands, fastest growing brands, and leading portfolios. Table wine, sparkling wine, fortified wine and vermouth categories cover leading brands, leading suppliers, and sales by retail tier. Consumer demographics, import/export data, and advertising sections include detailed breakouts to allow for systematic analysis.

1. THE U.S. WINE MARKET

The Wine Market pg 1

  • Overview pg 1
  • Volume by Category pg 2
  • Domestic and Imported Volume pg 3
  • On– and Off–Premise Volume and Sales pg 4

Leading Wine Brands pg 5

  • Overview pg 5

EXHIBITS

  • 1.1 U.S. Wine Market Volume by Category 2012 – 2017 pg 6
  • 1.2 U.S. Wine Market Share of Volume by Category 2012 – 2017 pg 7
  • 1.3 U.S. Wine Market Change in Volume by Category 2013 – 2017 pg 8
  • 1.4 U.S. Wine Market Domestic and Imported Volume 2011 – 2017 pg 9
  • 1.5 U.S. Wine Market Share of Domestic and Imported Volume 2011 – 2017 pg 10
  • 1.6 U.S. Wine Market Change in Domestic and Imported Volume 2012 – 2017 pg 11
  • 1.7 U.S. Wine Market Retail Sales by Category 2012 – 2016 pg 12
  • 1.8 U.S. Wine Market Share of Retail Sales by Category 2012 – 2016 pg 13
  • 1.9 U.S. Wine Market Change in Retail Sales by Category 2013 – 2016 pg 14
  • 1.10 U.S. Wine Market Retail Prices by Category 2012 – 2016 pg 15
  • 1.11 U.S. Wine Market On–Premise and Off–Premise Volume 2012 – 2017 pg 16
  • 1.12 U.S. Wine Market Share of On–Premise and Off–Premise Volume 2012 – 2017 pg 17
  • 1.13 U.S. Wine Market Change in On–Premise and Off–Premise Volume 2013 – 2017 pg 18
  • 1.14 U.S. Wine Market On–Premise and Off–Premise Retail Sales 2012 – 2017 pg 19
  • 1.15 U.S. Wine Market Share of On–Premise and Off–Premise Retail Sales 2012 – 2017 pg 20
  • 1.16 U.S. Wine Market Change in On–Premise and Off–Premise Retail Sales 2013 – 2017 pg 21
  • 1.17 U.S. Wine Market Per Capita Consumption by State 2011 – 2016 pg 22
  • 1.18 U.S. Wine Market Volume by State 2012 – 2016 pg 23
  • 1.19 U.S. Wine Market Share of Volume by State 2012 – 2016 pg 24
  • 1.20 U.S. Wine Market Change in Volume by State 2013 – 2016 pg 25
  • 1.21 U.S. Wine Market Volume by Top 100 Brands 2014 – 2016 pg 26
  • 1.22 U.S. Wine Market Share of Volume by Top 100 Brands 2014 – 2016 pg 29
  • 1.23 U.S. Wine Market Change in Volume by Top 100 Brands 2015 – 2016 pg 32
  • 1.24 U.S. Wine Market Retail Sales by Top 100 Brands 2014 – 2016 pg 35
  • 1.25 U.S. Wine Market Share of Retail Sales by Top 100 Brands 2014 – 2016 pg 38
  • 1.26 U.S. Wine Market Change in Retail Sales by Top 100 Brands 2015 – 2016 pg 41
  • 1.27 U.S. Wine Market Fastest-Growing Brands by Volume 2015 – 2016 pg 44
  • 1.28 U.S. Wine Market Volume by Top 30 Suppliers 2012 – 2016 pg 46
  • 1.29 U.S. Wine Market Share of Volume by Top 30 Suppliers 2012 – 2016 pg 47
  • 1.30 U.S. Wine Market Change in Volume of Top 30 Suppliers 2013 – 2016 pg 48
  • 1.31 Accolade Wine Brands Volume by Brand 2012 – 2016 pg 49
  • 1.32 Adler Fels Brands Volume by Brand 2012 – 2016 pg 50
  • 1.33 Aveniu Brands Volume by Brand 2012 – 2016 pg 51
  • 1.34 Bacardi USA Volume by Brand 2012 – 2016 pg 52
  • 1.35 Banfi Vintners Volume by Brand 2012 – 2016 pg 53
  • 1.36 Bogle Vineyards Volume by Brand 2012 – 2016 pg 54
  • 1.37 Biagio Cru & Estate Wines Volume by Brand 2012 – 2016 pg 55
  • 1.38 Boisset Family Estates Volume by Brand 2012 – 2016 pg 56
  • 1.39 Bronco Wine Company Volume by Brand 2012 – 2016 pg 57
  • 1.40 Brown Forman Volume by Brand 2012 – 2016 pg 58
  • 1.41 Bully Hill Vineyards Volume by Brand 2012 – 2016 pg 59
  • 1.42 Castle Rock Winery Volume by Brand 2012 – 2016 pg 60
  • 1.43 Carriage House Imports Volume by Brand 2012 – 2016 pg 61
  • 1.44 CK Mondavi Winery Volume by Brand 2012 – 2016 pg 62
  • 1.45 CIV USA Volume by Brand 2012 – 2016 pg 63
  • 1.46 Constellation Wines Volume by Brand 2012 – 2016 pg 64
  • 1.47 Delicato Family Vineyards Volume by Brand 2012 – 2016 pg 65
  • 1.48 Deutsch Family Wine & Spirits Volume by Brand 2012 – 2016 pg 66
  • 1.49 Don & Sons Volume by Brand 2012 – 2016 pg 67
  • 1.50 Duckhorn Wine Company Volume by Brand 2012 – 2016 pg 68
  • 1.51 Duplin Winery Volume by Brand 2012 – 2016 pg 69
  • 1.52 E. & J. Gallo Winery Volume by Brand 2012 – 2016 pg 70
  • 1.53 Evaton Volume by Brand 2012 – 2016 pg 72
  • 1.54 Excelsior Wine Company Volume by Brand 2012 – 2016 pg 73
  • 1.55 Ferrari–Carano Vineyard & Winery Volume by Brand 2012 – 2016 pg 74
  • 1.56 Viña Concho y Toro (Fetzer Vineyards) Volume by Brand 2012 – 2016 pg 75
  • 1.57 Foley Family Wines Volume by Brand 2012 – 2016 pg 76
  • 1.58 Francis Ford Coppola Winery Volume by Brand 2012 – 2016 pg 77
  • 1.59 Frederick Wildman Volume by Brand 2012 – 2016 pg 78
  • 1.60 Freixenet USA Volume by Brand 2012 – 2016 pg 79
  • 1.61 Hahn Family Wines Volume by Brand 2012 – 2016 pg 80
  • 1.62 Harvest Hill Beverage Volume by Brand 2012 – 2016 pg 81
  • 1.63 The Hess Collection Volume by Brand 2012 – 2016 pg 82
  • 1.64 J. Lohr Vineyards & Wine Volume by Brand 2012 – 2016 pg 83
  • 1.65 Jackson Family Wines Volume by Brand 2012 – 2016 pg 84
  • 1.66 Kobrand Volume by Brand 2012 – 2016 pg 85
  • 1.67 Leonard Kreusch Volume by Brand 2012 – 2016 pg 86
  • 1.68 Luxco Spirited Brands Volume by Brand 2012 – 2016 pg 87
  • 1.69 McManis Family Vineyards Volume by Brand 2012 – 2016 pg 88
  • 1.70 Mendocino Wine Company Volume by Brand 2012 – 2016 pg 89
  • 1.71 Michael David Winery USA Volume by Brand 2012 – 2016 pg 90
  • 1.72 Mionetto USA Volume by Brand 2012 – 2016 pg 91
  • 1.73 Moet Hennessy USA Volume by Brand 2012 – 2016 pg 92
  • 1.74 Numano Sake Company Volume by Brand 2012 – 2016 pg 93
  • 1.75 Oliver Winery Volume by Brand 2012 – 2016 pg 94
  • 1.76 The Other Wine and Spirits Company (Surville Enterprise Corp.) Volume by Brand 2012 – 2016 pg 95
  • 1.77 Oyster Bay Wines USA Volume by Brand 2012 – 2016 pg 96
  • 1.78 Ozeki Sake USA Volume by Brand 2012 – 2016 pg 97
  • 1.79 Pacific Rim Winemakers Volume by Brand 2012 – 2016 pg 98
  • 1.80 Palm Bay International Volume by Brand 2012 – 2016 pg 99
  • 1.81 Pernod Ricard USA Volume by Brand 2012 – 2016 pg 100
  • 1.82 Prestige Wine Group Volume by Brand 2012 – 2016 pg 101
  • 1.83 Prestige Wine Imports LLC Volume by Brand 2012 – 2016 pg 102
  • 1.84 Purple Wine Company Volume by Brand 2012 – 2016 pg 103
  • 1.85 Quintessential Wines Volume by Brand 2012 – 2016 pg 104
  • 1.86 Riboli Family Wine Estates Volume by Brand 2012 – 2016 pg 105
  • 1.87 Riondo USA Volume by Brand 2012 – 2016 pg 106
  • 1.88 Rodney Strong Vineyards Volume by Brand 2012 – 2016 pg 107
  • 1.89 Royal Wine Company Volume by Brand 2012 – 2016 pg 108
  • 1.90 San Antonio Maddelena Volume by Brand 2012 – 2016 pg 109
  • 1.91 Schmitt Sohne Volume by Brand 2012 – 2016 pg 110
  • 1.92 Shaw–Ross Importers Volume by Brand 2012 – 2016 pg 111
  • 1.93 Ste. Michelle Wine Estates Volume by Brand 2012 – 2016 pg 112
  • 1.94 Takara Sake USA Volume by Brand 2012 – 2016 pg 113
  • 1.95 Terlato Wines International Volume by Brand 2012 – 2016 pg 114
  • 1.96 3 Badge Beverage Corporation Volume by Brand 2012 – 2016 pg 115
  • 1.97 Treasury Wine Estates Volume by Brand 2012 – 2016 pg 116
  • 1.98 Trinchero Family Estates Volume by Brand 2012 – 2016 pg 117
  • 1.99 V2 Wine Group Volume by Brand 2012 – 2016 pg 118
  • 1.100 Vineyard Brands Volume by Brand 2012 – 2016 pg 119
  • 1.101 Vintage Point Volume by Brand 2012 – 2016 pg 120
  • 1.102 Vintage Wine Estates Volume by Brand 2012 – 2016 pg 121
  • 1.103 Wagner Family of Wine Volume by Brand 2012 – 2016 pg 122
  • 1.104 Walmart Volume by Brand 2012 – 2016 pg 123
  • 1.105 Wente Family Estates Volume by Brand 2012 – 2016 pg 124
  • 1.106 Winebow Volume by Brand 2012 – 2016 pg 125
  • 1.107 The Wine Group Volume by Brand 2012 – 2016 pg 126
  • 1.108 Winesellers, Ltd. Volume by Brand 2012 – 2016 pg 127
  • 1.109 Zonin USA Depletions Volume by Brand 2012 – 2016 pg 128

2. WINE IMPORTS AND EXPORTS

U.S. Imported Wine Market pg 129

  • Overview pg 129

U.S. Wine Exports pg 130

  • Overview pg 130

EXHIBITS

  • 2.110 U.S. Imported Wine Market Volume and Change 1989 – 2016 pg 131
  • 2.111 U.S. Imported Wine Market Volume by Category 2011 – 2016 pg 132
  • 2.112 U.S. Imported Wine Market Share of Volume by Category 2011 – 2016 pg 133
  • 2.113 U.S. Imported Wine Market Change in Volume by Category 2012 – 2016 pg 134
  • 2.114 U.S. Imported Wine Market Dollar Value by Category 2011 – 2016 pg 135
  • 2.115 U.S. Imported Wine Market Share of Dollar Value by Category 2011 – 2016 pg 136
  • 2.116 U.S. Imported Wine Market Change in Dollar Value by Category 2012 – 2016 pg 137
  • 2.117 U.S. Wine Exports Volume by Category 2011 – 2016 pg 138
  • 2.118 U.S. Wine Exports Share of Volume by Category 2011 – 2016 pg 139
  • 2.119 U.S. Wine Exports Change in Volume by Category 2012 – 2016 pg 140

3. THE U.S. TABLE WINE MARKET

The Table Wine Market pg 141

  • Overview pg 141

EXHIBITS

  • 3.120 U.S. Table Wine Market Domestic and Imported Volume 2011 – 2016 pg 143
  • 3.121 U.S. Table Wine Market Share of Domestic and Imported Volume 2011 – 2016 pg 144
  • 3.122 U.S. Table Wine Market Change in Domestic and Imported Volume 2012 – 2016 pg 145
  • 3.123 U.S. Table Wine Market Domestic and Imported Retail Sales 2011 – 2016 pg 146
  • 3.124 U.S. Table Wine Market Share of Domestic and Imported Retail Sales 2011 – 2016 pg 147
  • 3.125 U.S. Table Wine Market Change in Domestic and Imported Retail Sales 2012 – 2016 pg 148
  • 3.126 U.S. Domestic Table Wine Market Volume by Varietal 2011 – 2016 pg 149
  • 3.127 U.S. Domestic Table Wine Market Share of Volume by Varietal 2011 – 2016 pg 150
  • 3.128 U.S. Domestic Table Wine Market Change in Volume by Varietal 2012 – 2016 pg 151
  • 3.129 U.S. Imported Table Wine Market Share of Volume by Country 2011 – 2016 pg 152
  • 3.130 U.S. Imported Table Wine Market Share of French Volume by Type 2012 – 2016 pg 153
  • 3.131 U.S. Imported Table Wine Market Share of German Volume by Type 2012 – 2016 pg 154
  • 3.132 U.S. Imported Table Wine Market Share of Italian Volume by Type 2012 – 2016 pg 155
  • 3.133 U.S. Imported Table Wine Market Share of Australian Volume by Type 2012 – 2016 pg 156
  • 3.134 U.S. Imported Table Wine Market Share of Argentine Volume by Type 2012 – 2016 pg 157
  • 3.135 U.S. Imported Table Wine Market Share of Chilean Volume by Type 2012 – 2016 pg 158
  • 3.136 U.S. Domestic Table Wine Market Volume by Leading Brands 2012 – 2016 pg 159
  • 3.137 U.S. Imported Table Wine Market Volume by Leading Brands 2012 – 2016 pg 163
  • 3.138 U.S. Specialty Wine Market Volume by Leading Brands 2012 – 2016 pg 166
  • 3.139 U.S. Table Wine Market Share of Volume by Supplier 2011 – 2016 pg 167
  • 3.140 U.S. Table Wine Market Volume by Price Tier 2011 – 2016 pg 168
  • 3.141 U.S. Table Wine Market Share of Volume by Price Tier 2011 – 2016 pg 169
  • 3.142 U.S. Table Wine Market Change in Volume by Price Tier 2012 – 2016 pg 170

4. THE U.S. SPARKLING WINE MARKET

The Sparkling Wine Market pg 171

  • Overview pg 171

EXHIBITS

  • 4.143 U.S. Sparkling Wine Market Domestic and Imported Volume 2011 – 2016 pg 172
  • 4.144 U.S. Sparkling Wine Market Share of Domestic and Imported Volume 2011 – 2016 pg 173
  • 4.145 U.S. Sparkling Wine Market Change in Domestic and Imported Volume 2012 – 2016 pg 174
  • 4.146 U.S. Sparkling Wine Market Domestic and Imported Retail Sales 2011 – 2016 pg 175
  • 4.147 U.S. Sparkling Wine Market Share of Domestic and Imported Retail Sales 2011 – 2016 pg 176
  • 4.148 U.S. Sparkling Wine Market Change in Domestic and Imported Retail Sales 2012 – 2016 pg 177
  • 4.149 U.S. Sparkling Wine Market Share of Volume by Country 2011 – 2016 pg 178
  • 4.150 U.S. Domestic Sparkling Wine Market Volume by Leading Brands 2012 – 2016 pg 179
  • 4.151 U.S. Imported Sparkling Wine Market Volume by Leading Brands 2012 – 2016 pg 180
  • 4.152 U.S. Sparkling Wine Market Share of Volume by Supplier 2011 – 2016 pg 181
  • 4.153 U.S. Sparkling Wine Market Volume by Price Tier 2011 – 2016 pg 182
  • 4.154 U.S. Sparkling Wine Market Share of Volume by Price Tier 2011 – 2016 pg 183
  • 4.155 U.S. Sparkling Market Change in Volume by Price Tier 2012 – 2016 pg 184

5. THE U.S. FORTIFIED WINE MARKET

The Fortified Wine Market pg 185

  • Overview pg 185

EXHIBITS

  • 5.156 U.S. Fortified Wine Market Domestic and Imported Volume 2011 – 2016 pg 187
  • 5.157 U.S. Fortified Wine Market Share of Domestic and Imported Volume 2011 – 2016 pg 188
  • 5.158 U.S. Fortified Wine Market Change in Domestic and Imported Volume 2012 – 2016 pg 189
  • 5.159 U.S. Fortified Wine Market Domestic and Imported Retail Sales 2011 – 2016 pg 190
  • 5.160 U.S. Fortified Wine Market Share of Domestic and Imported Retail Sales 2011 – 2016 pg 191
  • 5.161 U.S. Fortified Wine Market Change in Domestic and Imported Retail Sales 2012 – 2016 pg 192
  • 5.162 U.S. Domestic Fortified Wine Market Volume by Varietal 2011 – 2016 pg 193
  • 5.163 U.S. Domestic Fortified Wine Market Share of Volume by Varietal 2011 – 2016 pg 194
  • 5.164 U.S. Domestic Fortified Wine Market Change in Volume by Varietal 2012 – 2016 pg 195
  • 5.165 U.S. Imported Fortified Wine Market Share of Volume by Country of Origin 2011 – 2016 pg 196
  • 5.166 U.S. Domestic Fortified Wine Market Volume by Leading Brands 2012 – 2016 pg 197
  • 5.167 U.S. Imported Fortified Wine Market Volume by Leading Brands 2012 – 2016 pg 198
  • 5.168 U.S. Fortified Wine Market Share of Volume by Supplier 2011 – 2016 pg 199
  • 5.169 U.S. Fortified Wine Market Volume by Price Tier 2011 – 2016 pg 200
  • 5.170 U.S. Fortified Wine Market Share of Volume by Price Tier 2011 – 2016 pg 201
  • 5.171 U.S. Fortified Wine Market Change in Volume by Price Tier 2012 – 2016 pg 202

6. THE U.S. VERMOUTH MARKET

The Vermouth Market pg 203

  • Overview pg 203

EXHIBITS

  • 6.172 U.S. Vermouth Market Domestic and Imported Volume 2011 – 2016 pg 205
  • 6.173 U.S. Vermouth Market Share of Domestic and Imported Volume 2011 – 2016 pg 206
  • 6.174 U.S. Vermouth Market Change in Domestic and Imported Volume 2012 – 2016 pg 207
  • 6.175 U.S. Vermouth Market Domestic and Imported Retail Sales 2011 – 2016 pg 208
  • 6.176 U.S. Vermouth Market Share of Domestic and Imported Retail Sales 2011 – 2016 pg 209
  • 6.177 U.S. Vermouth Market Change in Domestic and Imported Retail Sales 2012 – 2016 pg 210
  • 6.178 U.S. Domestic Vermouth Market Volume by Varietal 2011 – 2016 pg 211
  • 6.179 U.S. Domestic Vermouth Market Share of Volume by Varietal 2011 – 2016 pg 212
  • 6.180 U.S. Domestic Vermouth Market Change in Volume by Varietal 2012 – 2016 pg 213
  • 6.181 U.S. Imported Vermouth Market Share of Volume by Country 2011 – 2016 pg 214
  • 6.182 U.S. Domestic Vermouth Market Volume by Leading Brands 2011 – 2016 pg 215
  • 6.183 U.S. Imported Vermouth Market Volume by Leading Brands 2011 – 2016 pg 216
  • 6.184 U.S. Vermouth Market Share of Volume by Supplier 2011 – 2016 pg 217
  • 6.185 U.S. Vermouth Market Volume by Price Tier 2011 – 2016 pg 218
  • 6.186 U.S. Vermouth Market Share of Volume by Price Tier 2011 – 2016 pg 219
  • 6.187 U.S. Vermouth Market Change in Volume by Price Tier 2012 – 2016 pg 220

7. WINE ADVERTISING IN THE U.S.

Wine Marketing pg 221

  • Overview pg 221

EXHIBITS

  • 7.188 U.S. Wine Market Advertising Expenditures 1989 – 2016 pg 224
  • 7.189 U.S. Wine Market Advertising Expenditures by Category 2011 – 2016 pg 225
  • 7.190 U.S. Wine Market Share of Advertising Expenditures by Category 2011 – 2016 pg 226
  • 7.191 U.S. Wine Market Change in Advertising Expenditures by Category 2012 – 2016 pg 227
  • 7.192 U.S. Wine Market Advertising Expenditures by Brand 2011 – 2016 pg 228
  • 7.193 U.S. Wine Market Share of Advertising Expenditures by Brand 2011 – 2016 pg 229
  • 7.194 U.S. Wine Market Change in Advertising Expenditures by Brand 2012 – 2016 pg 230
  • 7.195 U.S. Wine Market Advertising Expenditures by Company 2011 – 2016 pg 231
  • 7.196 U.S. Wine Market Share of Advertising Expenditures by Company 2011 – 2016 pg 232
  • 7.197 U.S. Wine Market Change in Advertising Expenditures by Company 2012 – 2016 pg 233
  • 7.198 U.S. Wine Market Advertising Expenditures by Media 2011 – 2016 pg 234
  • 7.199 U.S. Wine Market Share of Advertising Expenditures by Media 2011 – 2016 pg 235
  • 7.200 U.S. Wine Market Change in Advertising Expenditures by Media 2012 – 2016 pg 236

8. DEMOGRAPHICS OF THE U.S. WINE CONSUMER

The U.S. Wine Consumer pg 237

  • Overview pg 237

EXHIBITS

  • 8.201 Demographics of the Red Wine Consumer 2016 pg 239
  • 8.202 Demographics of the White Wine Consumer 2016 pg 241
  • 8.203 Demographics of the Champagne/Sparkling Wine Consumer 2016 pg 243
  • 8.204 Demographics of the Blush or Rosé Consumer 2016 pg 245
  • 8.205 Demographics of the Barefoot Cellars Consumer 2016 pg 247
  • 8.206 Demographics of the Yellow Tail Consumer 2016 pg 249

9. THE PROJECTED U.S. WINE MARKET

The Projected Wine Market pg 251

  • Overview pg 251

EXHIBITS

  • 9.207 The Projected U.S. Wine Market Volume 1989 – 2021 pg 252
  • 9.208 The Projected U.S. Wine Market Change in Volume 1990 – 2021 pg 253
  • 9.209 The Projected U.S. Wine Market Per Capita Consumption 1989 – 2021 pg 254
  • 9.210 The Projected U.S. Wine Market Volume and Change by Category 2016 – 2021 pg 255
  • 9.211 The Projected U.S. Wine Market Share of Volume by Category 2016 – 2021 pg 256

Have Questions?
Contact Charles Forman at 845-262-1041 or via email.

 


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