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The most comprehensive resource of hard number competitive tools available, taken from BMC's database of leading brand and company volumes and sales. Tracks this evolving market's changing tastes and new growth areas including varietals and regions with a spotlight on top performers. New for 2018: Key trends now presented in a colorful PowerPoint presentation to make insights come alive. Plus, you get more than 200 Excel exhibits providing in-depth data for a deeper dive on aspects covered in the PowerPoint slides and much more.

  • 2018 Edition - Published July 2018.
  • Data through 2017 and market projections through 2022.
  • New for 2018! Now includes 75+ PowerPoint slides with extensive text analysis, graphs, charts and tables + over 200 Excel exhibits offering even more detail!
  • Immediate download, PDF, PowerPoint and Excel formats, 3-user access.

Optional Service Access Insight Support — Want to know more? This optional service provides up to two hours access to a category expert to discuss ideas and information contained in your Guidebook. Ask questions, get added perspective, clarify methodology and basically "pick our analyst's brain" for segment, company and brand insight. + $350 (Available only with Guidebook purchase)

How it works: Our experts possess a wealth of top-of-mind information. Tap into it with Access Insight. We'll set up one or more calls at a mutually convenient time(s) to help you get your questions answered and make the information contained in your Guidebook come to life.

Please note: Access Insight Support does not include custom research or data development and is limited to discussion of an individual Guidebook topic (for example, either wine, beer or spirits).

BMC's U.S. Wine Guide 2018
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • Does longitudinal data support assumptions about the decades-long wine market impact of baby boomers being replaced by that of less affluent, more ambivalent millennial consumers?
  • Whether yes or no, what exactly are the current trends in consumption by price tier?
  • And what changes are there in the brands and varietals driving overall category trends?
  • Which suppliers and brands are now spending the most on advertising? How does this correlate with performance?
  • Is share of on-premise consumption likely to continue its longterm slide?
  • What changes are there in the performance of supplier brand leaders and growing regions?
  • What about imports? Are rankings changing? Are new players and trends having an evident impact?
  • Is growth in direct market share having any visible macro effect?

This report features

BMC's U.S. Wine Guide answers these questions with both expert analysis and the industry's most comprehensive compendium of reliable, hard data. The Guide features volume and sales data rankings on the overall market including top brands, fastest growing brands, and leading portfolios. Table wine, sparkling wine, fortified wine and vermouth categories cover leading brands, leading suppliers, and sales by retail tier. Consumer demographics, import/export data, and advertising sections include detailed breakouts to allow for systematic analysis. New for 2018: Now with more brand break-outs than ever!

Wine Category Trends slide 2

  • Wine Headlines slide 3
  • U.S. Wine Market Millions of 9-Liter Cases slide 4
  • Wine Market Share by Category slide 5
  • Domestic Gains Share of Wine Volume slide 6
  • U.S. Wine Market Millions of Retail Dollars slide 7
  • Off-Premise Gains Wine Volume Share slide 8
  • State LDA Consumption slide 9
  • Wine Consumption by State slide 10
  • The Top Ten Brands slide 11
  • Fastest Growing Wine Brands slide 12
  • Leading Wine Suppliers slide 13

Table Wine slide 14

  • Table Wine Thousands of 9-Liter Cases slide 15
  • Table Wine Thousands of Retail Dollars slide 16
  • Domestic Table Wine Volume by Varietal slide 17
  • Imported Table Wine Volume by Origin slide 18
  • French Table Wine Volume by Type slide 19
  • German Table Wine Volume by Type slide 20
  • Italian Table Wine Volume by Type slide 21
  • Australian Table Wine Volume by Type slide 22
  • Argentine Table Wine Volume by Type slide 23
  • Chilean Table Wine Volume by Type slide 24
  • Leading Domestic Table Wines slide 25
  • Leading Imported Table Wines slide 26
  • Leading Specialty Wines slide 27
  • Leading Table Wine Suppliers Volume Share slide 28
  • Volume Share by Price Tier slide 29

Sparkling Wine slide 30

  • Sparkling Wine Thousands of 9-Liter Cases slide 31
  • Sparkling Wine Thousands of Retail Dollars slide 32
  • Sparkling Wine Volume by Origin slide 33
  • Leading Domestic Sparkling Wines slide 34
  • Leading Imported Sparkling Wines slide 35
  • Leading Sparkling Wine Suppliers Share slide 36
  • Volume Share by Price Tier slide 37

Fortified Wine slide 38

  • Fortified Wine Thousands of 9-Liter Cases slide 39
  • Fortified Wine Thousands of Retail Dollars slide 40
  • Fortified Wine Volume by Type slide 41
  • Imported Fortified Wine Volume by Origin slide 42
  • Leading Domestic Fortified Wines slide 43
  • Leading Imported Fortified Wines slide 44
  • Leading Fortified Wine Suppliers Share slide 45
  • Volume Share by Price Tier slide 46

Vermouth slide 47

  • Vermouth Thousands of 9-Liter Cases slide 48
  • Vermouth Thousands of Retail Dollars slide 49
  • Vermouth Volume Share by Type slide 50
  • Imported Vermouth Volume Share by Origin slide 51
  • Leading Domestic Vermouth slide 52
  • Leading Imported Vermouth slide 53
  • Leading Vermouth Suppliers Share slide 54
  • Volume Share by Price Tier slide 55

Economics / Imports / Exports slide 56

  • Economics slide 57
    • Beverage Alcohol Share By Category slide 57
    • Federal Beverage Alcohol Tax Collections Share of Dollars by Category slide 58
    • Employees by Sector slide 59
  • Imported slide 60
    • U.S. Imported Wine Market slide 60
    • U.S. Imported Wine Market Volume Share by Category slide 61
    • U.S. Imported Wine Market Dollar Share by Category slide 62
  • Exported slide 63
    • U.S. Exported Wine Market Volume Share by Category slide 64

Advertising / Demographics slide 64

  • Advertising slide 65
    • U.S. Wine Advertising slide 65
    • U.S. Wine Advertising Dollar Share by Category slide 66
    • Advertising Expenditures by Brand slide 67
    • Advertising Expenitures by Supplier slide 68
    • U.S. Wine Advertising Dollar Share by Medium slide 69
  • Demographics slide 70
    • Demographics of Blush or Rose Consumer slide 70
    • Demographics of Champagne/Sparkling Wine Consumer slide 71
    • Demographics of Red Wine Consumer slide 72
    • Demographics of White Wine Consumer slide 73
    • Demographics of the Barefoot Cellars Consumer slide 74
    • Demographics of the Yellow Tail Consumer slide 75

Projections slide 76

  • U.S. Wine Market Millions of 9-Liter Cases slide 77
  • The Projected U.S. Wine Market Volume and Change by Category slide 78
  • The U.S. Wine Market Share by Category slide 79

Beverage Marketing Corporation slide 80

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.


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