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Innovation revolution. From alkaline waters, alcohol alternatives, cannabis drinks and kids drinks to plant-based waters, probiotics and yerba mate guayusa (and all the many many innovative segments from a-z), this report from Beverage Marketing Corporation looks at the segments and brands that are invigorating the marketplace. It scrutinizes the always-changing beverage industry, identifying and quantifying emerging and niche non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing. It also looks at the consumer market drivers and other factors that are inspiring entrepreneurial spirit, impacting innovation, functionality and new product development.

  • 2024 Edition - To be published October 2024.
  • Data through 2023 and preliminary 2024 figures.
  • 600+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
The Next Wave of No-Alcohol Beverages in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

ADVANCE PURCHASE OF THE 2024 MARKET REPORT

The answers you need

In an industry where evolution and innovation are constants, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy. Questions answered include:

  • What new categories are enlivening the U.S. beverage market?
  • How big are these emerging sectors and why are they worthy of being on your radar?
  • What trends characterize the various up-and-coming beverage types entering the marketplace?
  • Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
  • Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
  • Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of several fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

  • Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
  • Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
  • Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
  • Analysis of niche and emerging segments including high-end water, cannabis-infused beverages, gut health, premium sodas, mixers and alcohol alternatives, dairy alternatives, premium ready-to-drink teas, coconut water, essence waters, kombucha, HPP/cleanses, ready-to-drink protein drinks, meal replacement, shots, functional beverages, probiotics, energy drinks, premium kids' beverages, ready-to-drink coffee and more.
  • Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered may include: A-Game, Alkaline Water Co, AriZona, Bulletproof Coffee, C4, Califia Farms, Calypso Lemonade, Celsius, Cheribundi, Evamor, Fever-Tree, GT's Living Foods, Ghost Energy, GoodBelly, Guayaki, Happy Viking, Harmless Harvest, Health-Ade, Hint Water, Humm Kombucha, Huzzah, Iconic, Just Ice Tea, Karma Wellness Water, Kitu Super Coffee, La Colombe, La Croix, Lifeway, Liquid Death, Mamma Chia, MatchaBar, Mayawell, Mingle Moctails, Nectar Girl, Neuro, Oatly, Olipop, OWYN, Poppi, Premier Protein, Prime Hydration, Protein2O, Q Mixers, Ready Nutrition, Reed's, Sambazon, Sapsucker, Soylent, Sparkling ICE, Suja, Sweet Leaf/Tradewinds, Vita Coco, Voss, Zevia, Zola Açaí and so many more.
  • Our up and coming beverage companies market research analysis takes on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves. It also discusses the strengths of various emerging brands and categories and the challenges they'll face going forward.

NOTE:

The 2024 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.

The 2024 edition you receive will have updated analysis, data through 2023 and projections through 2028 where applicable.


1. EMERGING NON-ALCOHOLIC BEVERAGE SEGMENTS

The Up-and-Coming Beverages pg 1

2. THE NEXT WAVE OF NO-ALCOHOL BEVERAGES IN THE U.S.

HIGH-END WATER

  • Overview pg 25
  • Sparkling ICE pg 36
  • Zen WTR pg 39
  • Liquid Death pg 40
  • Path pg 41
  • Icelandic Glacial pg 42
  • Flow Water pg 44
  • Proud Source/Source Global pg 46
  • blk pg 47
  • Nirvana Springs pg 48
  • Alkaline88 pg 50
  • Aquahydrate pg 52
  • Eternal pg 53
  • Voss pg 54
  • Perfect Hydration pg 57
  • Just Water pg 58
  • Boxed Water is Better pg 59
  • Richard's Rainwater pg 60
  • Rambler Sparkling Water pg 61
  • Evamor pg 61
  • Waiakea Hawaiian Volcanic Water pg 62
  • Hawaii Volcanic pg 64
  • Hy Vida pg 64
  • HFactor pg 66
  • Aqua Carpatica pg 66
  • Jove pg 67
  • Rebel Beverage Labs (Loftiwater) pg 68
  • Splendor pg 68

DAIRY AND DAIRY ALTERNATIVE BEVERAGES

  • Overview pg 70
  • Califia Farms pg 73
  • Ripple Foods pg 75
  • Oatly pg 78
  • SunOpta pg 80
  • Saputo pg 82
  • A2 Milk pg 83
  • Alexandre Family Farm pg 84
  • Sproud pg 84
  • New Barn pg 85
  • Malk pg 86
  • Three Trees pg 87
  • Milkadamia pg 88
  • Mooala pg 89
  • Elmhurst 1925 Milked pg 89
  • Koita pg 90
  • Panos Farms pg 91
  • Borden Dairy pg 92
  • Hart Dairy pg 93
  • Spylt pg 93
  • NotCo pg 94
  • Strive Altmilks/Perfect Day pg 94
  • TurtleTree pg 95
  • Imagindairy pg 96
  • Numilk pg 96
  • Minor Figures pg 97
  • Nutpods pg 98
  • Good Karma pg 99
  • Oatbox pg 99
  • Hope & Sesame pg 100
  • Oddlygood (Valio) pg 101
  • Hazelicious pg 102

SODAS

  • Overview pg 103
  • Zevia pg 113
  • Tractor Soda pg 114
  • Reed's pg 116
  • Boylan's pg 119
  • Jones Soda pg 120
  • Dry Soda pg 122
  • Sprecher pg 123
  • Maine Root pg 125
  • Bruce Cost Ginger Ale pg 126
  • Cheerwine pg 127
  • Grown-up Soda (GuS) pg 128
  • United Sodas of America pg 129
  • Fresquita pg 130
  • Original New York Seltzer pg 131
  • Clearly Canadian pg 132
  • Bundaberg pg 133
  • New Wave Soda pg 134
  • Uncle Waithley's Vincy Brew pg 134
  • Green Bee Soda pg 135

JUICE

  • Overview pg 136
  • Bolthouse Farms pg 146
  • Calypso Lemonade pg 148
  • Sambazon pg 151
  • Bossa Nova pg 153
  • Zola Açaí pg 153
  • Mamma Chia pg 154
  • Ralph & Charlie's pg 156
  • Cheribundi pg 156
  • Uncle Matt's Organics pg 158
  • Natalie's Orchid Island pg 159
  • Swoon pg 160
  • Sol-Ti pg 161
  • De La Calle Tepache pg 163
  • Ruby Hibiscus Water pg 164
  • Cawston Press pg 165
  • Barfresh Group pg 166
  • Chiki Chiki Boom Boom pg 166
  • Agua Bonita pg 167
  • Gunna pg 168
  • Poppilu Antioxidant Lemonade pg 169
  • Smart Pressed Juice pg 170
  • Pressed pg 171
  • New Tree Fruit Co. pg 172
  • Better Juice pg 173
  • Phyll pg 173
  • Fruitish, Krisp Flavas pg 174
  • Orange Toucan Moringa pg 175

HYDRATION/ENHANCED WATER

  • Overview pg 176
  • Prime Hydration pg 183
  • Electrolit pg 184
  • Revitalyte pg 185
  • Biolyte pg 186
  • Recover 180 pg 187
  • Roar Organic pg 187
  • BioSteel pg 188
  • Lemon Perfect pg 190
  • Waterdrop pg 192
  • Ready Nutrition pg 193
  • A-Game pg 194
  • Hoist pg 194
  • Coco5 pg 196
  • Greater Than pg 198
  • DripDrop pg 199
  • SOS Hydration pg 200
  • Hydrant pg 201
  • Barcode pg 202
  • Nooma pg 203
  • Halo pg 204
  • Play Mode pg 205
  • BYLT pg 206
  • Berri Fit pg 207
  • Dyla Brands (Stur Liquid Water Enhancer) pg 208
  • Local Weather pg 209
  • Leisure Project pg 209
  • Wet Hydration pg 210
  • Smootch pg 211

READY-TO-DRINK TEA

  • Overview pg 212
  • AriZona pg 220
  • Milo's Famous Sweet Tea pg 223
  • Joe Tea pg 225
  • Just Ice Tea pg 226
  • Sweet Leaf/Tradewinds pg 227
  • Seven Teas pg 228
  • Saint James Tea pg 229
  • Humanitea pg 230
  • Shaka Tea pg 230
  • EquiTea pg 231
  • Brooklyn Best pg 232
  • Halfday pg 233
  • Twrl pg 234
  • Minna pg 234
  • Argo Tea pg 235
  • MatchaBar pg 237
  • Moonshine Sweet Tea pg 238
  • Ryl pg 239
  • Weird Tea pg 240
  • Bad Tea pg 240
  • Unsweet Organics pg 241
  • TeaOnic pg 242
  • HopTea/HopLark pg 243
  • Rishi pg 244
  • Thaiwala pg 245
  • Bhakti Chai pg 245
  • Bos Rooibos pg 246
  • Cusa Powdered Tea pg 247
  • Tea Drops pg 249
  • Sarilla Draft Tea pg 250
  • Doc's Tea pg 250
  • Dona Chai pg 251
  • Zest Tea pg 252
  • Tea of a Kind pg 252
  • 8th Wonder pg 253
  • Enroot pg 254
  • Leelanau pg 254
  • Ku Cha pg 255
  • Yaupon Teahouse & Apothecary pg 256
  • Ilex Organics/Yaupon Brothers pg 257

PLANT-BASED WATERS

  • Overview pg 259
  • Vita Coco pg 265
  • Zico pg 268
  • Harmless Harvest pg 269
  • C2O pg 270
  • Obrigado Coconut Water pg 272
  • Blue Monkey pg 273
  • Waikoko pg 273
  • Taja Coconut pg 274
  • CoAqua Coconut Water pg 274
  • Eliya Coconut Water pg 275
  • Buddha Brands pg 276
  • Once Upon a Coconut pg 277
  • 100 Coconuts pg 278
  • Genius Juice pg 280
  • Treo Fruit & Birch Water pg 280
  • Sap! pg 282
  • Sapsucker pg 282
  • True Nopal Cactus Water pg 283
  • Caliwater pg 284
  • Pricklee pg 285
  • Pickle Juice pg 285
  • Tsamma Watermelon/Sarah’s Homegrown pg 287
  • Bhoomi Cane Water pg 288
  • Reveal pg 289
  • Mela Water pg 290
  • KoKoMio pg 290

ESSENCE WATERS

  • Overview pg 292
  • Hint Water pg 295
  • LaCroix/Cúrate pg 297
  • Waterloo Sparkling pg 299
  • Spindrift pg 300
  • Hal's Seltzer pg 302
  • Sound Sparkling Water pg 303
  • Sanzo pg 304
  • Heywell pg 305

KOMBUCHA

  • Overview pg 306
  • GT's Kombucha pg 313
  • Health-Ade pg 315
  • Brew Dr. Kombucha pg 317
  • Humm Kombucha pg 319
  • Revive Kombucha pg 320
  • Better Booch + Live Kombucha pg 321
  • Remedy Drinks pg 323
  • Marin Kombucha pg 324
  • Buchi pg 325
  • Rise Kombucha pg 326
  • Rowdy Mermaid pg 327
  • Mobtown Fermentation (Wild Bay Kombucha) pg 328
  • Aqua ViTea pg 329
  • WhaleBird pg 329
  • Element pg 330
  • KTonic pg 331
  • Greenbelt pg 332
  • Bear's Fruit pg 332
  • BKE pg 334
  • Kombucha Town pg 335
  • Holy Kombucha pg 336
  • Cove pg 337
  • Walker Brothers pg 337

GUT-HEALTH

  • Overview pg 339
  • Lifeway pg 342
  • Bragg pg 344
  • GoodBelly pg 345
  • Olipop pg 346
  • Poppi pg 348
  • Culture Pop pg 349
  • Mayawell pg 349
  • Huzzah! pg 350
  • Karma Wellness Water pg 351
  • Supergut (Muniq) pg 352
  • Hellowater pg 353
  • GoLive (The Lively Brand) pg 354
  • WaNu pg 355
  • Shrubbly pg 356

MIXERS/ALCOHOL-ALTERNATIVES

  • Overview pg 357
  • Fever-Tree pg 362
  • Q Mixers pg 364
  • Distill Ventures/Seedlip pg 366
  • Owen's Craft Mixers pg 367
  • Mocktails pg 369
  • Ripe Craft Bar Juice pg 369
  • WithCo pg 370
  • East Imperial pg 371
  • Top Note pg 372
  • Zing Zang pg 373
  • Charleston Beverage pg 374
  • Frosé (Kelvin Slush Co.) pg 375
  • 18.21 Bitters pg 376
  • Navy Hill pg 377
  • Nectar Girl pg 377
  • Arriba Chelada pg 378
  • Tost pg 379
  • Kin Euphorics pg 381
  • ZBiotics pg 382
  • Athletic Beer pg 383
  • Partake pg 385
  • Best Day Brewing pg 385
  • Avec pg 386
  • Mocktail Club pg 387
  • Hiyo pg 387
  • De Soi pg 388
  • Spiritless pg 389
  • Mingle Mocktails pg 391
  • Lyre's pg 392
  • Hop WTR pg 393
  • Hoplark/Hoptea pg 393
  • MixoloShe pg 395
  • Sans pg 395
  • Drink Monday pg 396
  • Aplós pg 396
  • Abstinence pg 397
  • Betty Buzz pg 397
  • Ghia pg 398
  • Proxies pg 399
  • Wilderton pg 400
  • Parch pg 401

CANNABIS BEVERAGES

  • Overview pg 402
  • Cann/Sweet Reason pg 408
  • Wynk/Countdown pg 409
  • Recess pg 410
  • Daytrip pg 412
  • Vybes pg 413
  • Ceria pg 414
  • Weller pg 415
  • Sprig pg 417
  • Kalo pg 418
  • Wnder pg 419
  • CBD Living pg 420
  • Cloud Water pg 420
  • Defy pg 421
  • Mad Tasty pg 423
  • Trip Hemp pg 423
  • Sati pg 424
  • Altitude pg 425
  • Loki pg 426
  • Day One pg 427
  • Cann-Ade pg 428
  • Stay Cool pg 428
  • Gym Weed pg 429
  • Centr pg 430

PROTEIN/MEAL REPLACEMENT

  • Overview pg 431
  • Premier Protein (BellRing Brands) pg 437
  • Atkins/Quest (Simply Good Food) pg 438
  • Orgain pg 439
  • Huel pg 440
  • OWYN (Only What You Need) pg 441
  • Soylent pg 443
  • Protein2O pg 444
  • SlimFast pg 446
  • Iconic pg 447
  • Koia pg 448
  • Powerful Protein Shake pg 449
  • LA Libations (Don’t Quit/Golden Wing/Orro) pg 450
  • Click pg 453
  • CTRL pg 453
  • Happy Viking pg 454
  • Your Super pg 455
  • TrueFit pg 457
  • Vega pg 458
  • Mikuna pg 458
  • Oobli (formerly Joywell) pg 459

FUNCTIONAL BEVERAGES

  • Overview pg 461
  • Kill Cliff pg 467
  • Yesly pg 468
  • Laird Superfood pg 469
  • Odyssey Mushroom Elixir pg 471
  • Neuro pg 472
  • Shine Water pg 473
  • Bossa Nova pg 473
  • EO3 (formerly Enhanced Recovery) pg 474
  • Leilo pg 475
  • Slide pg 477
  • Space Shake pg 477
  • Ladder pg 478
  • Bala pg 479
  • Good Idea pg 480
  • VitaCup pg 481
  • BioLift pg 482
  • Swirlit/Osho pg 483
  • Breinfuel pg 483
  • Recoup pg 484
  • Lokai pg 485

YERBA MATE/GUAYUSA

  • Overview pg 486
  • Guayaki pg 489
  • Yerbae pg 490
  • Clean Cause pg 492

ENERGY DRINKS

  • Overview pg 493
  • C4 pg 503
  • Congo Brands (3D/Alani Nu/Prime Energy) pg 504
  • Celsius pg 506
  • Guru Energy pg 509
  • Zoa pg 510
  • Ghost pg 511
  • Gym Weed pg 512
  • A Shoc pg 513
  • Rowdy pg 514
  • G Fuel pg 515
  • Uptime pg 517
  • Redcon1 pg 518
  • Phocus pg 519
  • Goat Fuel pg 520
  • Ryse Fuel pg 521
  • Bucked Up pg 522
  • Lucky F*ck pg 522
  • Gorgie pg 523
  • LifeAid/FitAid pg 524
  • Riot Energy pg 525
  • Nerd Focus pg 526
  • Update Energy pg 527
  • Exponent Fusion pg 528
  • EBoost pg 529
  • Nocco pg 530
  • Joyburst pg 531
  • 3E pg 532
  • Sunshine Beverages pg 533
  • Oca pg 534
  • Bawls/Crunk!!! pg 534
  • Marquis pg 535
  • Patria pg 536
  • Sway pg 537
  • R7 pg 538
  • Good Idea pg 538
  • Rat Bastard pg 539
  • Glukos pg 540

SHOTS

  • Overview pg 541
  • 5-Hour pg 542
  • Vitamin Energy pg 543
  • Forto pg 545
  • So Good So You pg 546
  • Ethan's Functional Shots pg 547
  • Kor Shots pg 548
  • Morning Recovery pg 548
  • The Plug Drink pg 549
  • Monfefo pg 550
  • Romr pg 551
  • MTE pg 552

HPP/CLEANSES

  • Overview pg 553
  • Suja pg 558
  • Forager pg 561
  • Rebbl pg 562
  • Garden of Flavor pg 563
  • Urban Remedy pg 564
  • WTRMLN WTR pg 565
  • Deluxe Honeydrop pg 566
  • Lumi pg 568
  • Arden's Garden pg 569

READY-TO-DRINK COFFEE

  • Overview pg 570
  • Rasa Coffee pg 578
  • La Colombe pg 579
  • Bulletproof Coffee pg 580
  • Kitu Life Super Coffee pg 582
  • Chamberlain Coffee pg 583
  • Rise Brewing pg 583
  • Black Rifle Coffee pg 585
  • Nguyen Coffee pg 587
  • Fire Department Coffee pg 588
  • High Brew pg 589
  • Chameleon Cold Brew pg 590
  • Forto pg 591
  • Dutch Bros pg 592
  • Grady's pg 593
  • Wandering Bear pg 594
  • Joyride pg 595
  • Riff pg 596
  • Bluestone Lane pg 598
  • Verve Coffee Roasters pg 599
  • Slingshot Coffee pg 600
  • Elemental Beverage pg 601
  • Jot pg 602
  • Loco Coffee pg 602
  • Steeped Coffee pg 603
  • Alpine Start pg 604
  • Explorer pg 605
  • Snowing in Space pg 606
  • Bellwether Coffee pg 606
  • Taika pg 607
  • Quokka pg 608
  • FairWave pg 608
  • Trade pg 609
  • Crio Bru pg 610
  • Mud WTR pg 611
  • Clevr pg 612
  • Copper Cow pg 612
  • Cometeer Coffee pg 613
  • Atomo Coffee pg 614
  • Danger Coffee pg 614

KIDS' BEVERAGES

  • Overview pg 616
  • Good2Grow pg 622
  • Plezi pg 624
  • Rethink Kids Water pg 624
  • Sneakz pg 626
  • Juicy Juice pg 627
  • Silly Juice pg 628
  • Hapi Water pg 629
  • Kaylee's Culture pg 629
  • Tim Tam Tummy pg 630

Have Questions?
Contact Charlene Harvey at 212-688-7640 ext. 250 or via email.

 


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