Up & Coming Beverage Trends & Emerging Companies: USA Market Research

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In an industry where innovation is a constant, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy. Questions answered include:

What new categories are enlivening the U.S. beverage market?
How big are these emerging sectors and why are they worthy of being on your radar?
What trends characterize the various up-and-coming beverage types entering the marketplace?
Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of several fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
Analysis of niche and emerging segments including high-end water, cannabis-infused beverages, premium sodas, dairy alternatives, premium ready-to-drink teas, coconut water, essence waters, kombucha, cleanses, ready-to-drink protein drinks, functional beverages, probiotics, energy drinks, premium kids' beverages, ready-to-drink coffee and more.
Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered may include: Alkaline Water Co, AriZona, Bang Energy, BioSteel, Bulletproof Coffee, C4, Califia Farms, Calypso Lemonade, Celsius, Cheribundi, Evamor, GT's Living Foods, GoodBelly, Guayaki, Happy Viking, Harmless Harvest, Health-Ade, High Brew, Hint Water, Humm Kombucha, Iconic, Just Ice Tea, Karma Wellness Water, Kitu Super Coffee, La Croix, Lifeway, Liquid Death, Mamma Chia, MatchaBar, Neuro, Oatly, Olipop, OWYN, Prime Hydration, Protein2O, Q Mixers, Ready Nutrition, Reed's, Sambazon, Soylent, Sparkling ICE, Suja, Sweet Leaf/Tradewinds, Trimino, Vita Coco, Voss, Zevia, Zola Açaí and more.
Our up and coming beverage companies market research analysis takes on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves. It also discusses the strengths of various emerging brands and categories and the challenges they'll face going forward.

NOTE:

The 2023 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.

The 2023 edition you receive will have updated analysis, data through 2022, preliminary 2023 figures and projections through 2027 where applicable.

1. EMERGING NON-ALCOHOLIC BEVERAGE SEGMENTS

The Up-and-Coming Beverages pg 1

2. THE NEXT WAVE OF NO-ALCOHOL BEVERAGES IN THE U.S.

HIGH-END WATER

Overview pg 23
Sparkling ICE pg 34
Zen WTR pg 36
Liquid Death pg 37
Path pg 39
Proud Source pg 40
Alkaline88 pg 41
Aquahydrate pg 43
Eternal pg 44
Voss pg 45
Icelandic Glacial pg 48
Perfect Hydration pg 50
Flow Water pg 50
Just Water pg 52
Boxed Water is Better pg 53
Nirvana Springs pg 54
Richard's Rainwater pg 56
Rambler Sparkling Water pg 57
Evamor pg 57
Waiakea Hawaiian Volcanic Water pg 58
Hawaii Volcanic pg 60
BLK pg 60
Hop WTR pg 62
Hy Vida pg 62
HFactor pg 64
Aqua Carpatica pg 64
iDrink Multi-Vitamin Water pg 65
Rebel Beverage Labs (Loftiwater) pg 66
Splendor pg 67

DAIRY AND DAIRY ALTERNATIVE BEVERAGES

Overview pg 68
Califia Farms pg 71
Ripple Foods pg 74
Oatly pg 76
SunOpta pg 78
Saputo pg 79
A2 Milk pg 81
Alexandre Family Farm pg 82
Sproud pg 82
New Barn pg 83
Malk pg 84
Three Trees pg 85
Milkadamia pg 86
Mooala pg 87
Elmhurst Milked pg 87
Koita pg 88
Panos Farms pg 89
Borden Dairy pg 89
Hart Dairy pg 90
Spylt pg 91
NotCo pg 91
Strive Altmilks pg 92
TurtleTree pg 93
Imagindairy pg 93
Lavva pg 94
Minor Figures pg 95
Nutpods pg 96
Good Karma pg 96
Oatbox pg 97
Hope & Sesame pg 97
Oddlygood (Valio) pg 98

SODAS

Overview pg 100
Zevia pg 110
Tractor Soda pg 112
Reed's pg 114
Boylan's pg 116
Jones Soda pg 117
Dry Soda pg 119
Sprecher pg 120
Maine Root pg 121
Bruce Cost Ginger Ale pg 122
Cheerwine pg 123
Grown-up Soda (GuS) pg 124
United Sodas of America pg 126
Fresquita pg 127
Original New York Seltzer pg 128
Bundaberg pg 129
Diabolo pg 130
New Wave Soda pg 131
Hotlips pg 131
Green Bee Soda pg 132

JUICE

Overview pg 133
Bolthouse Farms pg 143
Calypso Lemonade pg 145
Sambazon pg 147
Bossa Nova pg 149
Zola Açaí pg 150
Mamma Chia pg 151
Ralph & Charlie's pg 152
Cheribundi pg 153
Cawston Press pg 154
Uncle Matt's Organics pg 155
Natalie's Orchid Island pg 157
Poppilu Antioxidant Lemonade pg 158
Sol-Ti pg 159
Smart Pressed Juice pg 160
Swoon pg 160
Barfresh Group pg 162
De La Calle Tepache pg 162
Fruitish, Krisp Flavas pg 163
Orange Toucan Moringa pg 164
Amarumayu pg 164
Chiki Chiki Boom Boom pg 166
Agua Bonita pg 167
Ruby Hibiscus Water pg 168
Pressed pg 169
New Tree Fruit Co. pg 170
Better Juice pg 171
Phyll pg 171

HYDRATION/ENHANCED WATER

Overview pg 173
Prime Hydration pg 179
Electrolit pg 180
Revitalyte pg 181
Biolyte pg 181
Roar Organic pg 182
BioSteel pg 183
Lemon Perfect pg 184
Waterdrop pg 186
Ready Nutrition pg 187
Hoist pg 188
Coco5 pg 190
Greater Than pg 191
DripDrop pg 192
SOS Hydration pg 193
Hydrant pg 194
Barcode pg 196
Nooma pg 197
Halo pg 198
Play Mode pg 199
Glukos pg 199
BYLT pg 200
Berri Fit pg 201
LivTru pg 202
Dyla Brands (Stur Liquid Water Enhancer) pg 203
Vue pg 204
Local Weather pg 205
Jove pg 205
Leisure Project pg 206
Recoup pg 206
Wet Hydration pg 207
Smootch pg 208

READY-TO-DRINK TEA

Overview pg 209
AriZona pg 217
Milo's Famous Sweet Tea pg 220
Joe Tea pg 221
Just Ice Tea pg 223
Sweet Leaf/Tradewinds pg 224
Minna pg 225
Seven Teas pg 226
Saint James Tea pg 227
Humanitea pg 228
Shaka Tea pg 228
Brooklyn Best pg 229
Twrl pg 230
Argo Tea pg 230
MatchaBar pg 231
Moonshine Sweet Tea pg 233
Doc's Tea pg 234
Tao of Tea pg 234
Bos Rooibos pg 235
Bhakti Chai pg 236
Thaiwala pg 237
HopTea pg 237
Cusa Powdered Tea pg 238
Tea Drops pg 240
TeaOnic pg 240
Rishi pg 241
Sarilla Draft Tea pg 242
Weird Tea pg 243
Evy pg 244
Dona Chai pg 244
Zest Tea pg 245
Tea of a Kind pg 246
8th Wonder pg 247
Enroot pg 247
Ku Cha pg 248
Halfday pg 248
Asi Yaupon Tea pg 250
Ilex Organics/Yaupon Brothers pg 251

PLANT-BASED WATERS

Overview pg 253
Vita Coco pg 259
Zico pg 262
Harmless Harvest pg 264
C2O pg 265
Obrigado Coconut Water pg 266
Blue Monkey pg 267
Waikoko pg 267
Taja Coconut pg 268
CoAqua Coconut Water pg 268
Eliya Coconut Water pg 269
Buddha Brands pg 270
Once Upon a Coconut pg 271
100 Coconuts pg 272
Genius Juice pg 274
Treo Fruit & Birch Water pg 274
Sap! pg 276
Sapsucker pg 277
True Nopal Cactus Water pg 277
Cactus! Desert Hydrator pg 279
Caliwater pg 280
Pricklee pg 280
Pickle Juice pg 281
Tsamma Watermelon/Sarah's Homegrown pg 282
Bhoomi Cane Water pg 284
Reveal pg 285

ESSENCE WATERS

Overview pg 286
Hint Water pg 289
La Croix/Cúrate pg 291
Waterloo Sparkling pg 293
Spindrift pg 294
Hal's Seltzer pg 295
Sound Sparkling Water pg 296
Sanzo pg 297
Heywell pg 298

KOMBUCHA

Overview pg 300
GT's Kombucha pg 307
Health-Ade pg 309
Brew Dr. Kombucha pg 311
Live Kombucha pg 313
Humm Kombucha pg 315
Revive Kombucha pg 316
Better Booch pg 317
Remedy Drinks pg 318
Marin Kombucha pg 319
Buchi pg 320
Rise Kombucha pg 321
Rowdy Mermaid pg 322
Aqua ViTea pg 323
Mobtown Fermentation (Wild Bay Kombucha) pg 323
WhaleBird pg 324
Element pg 325
KTonic pg 326
Greenbelt pg 327
Bear's Fruit pg 327
BKE pg 329
Kombucha Town pg 330
Holy Kombucha pg 331
Cove pg 332

GUT-HEALTH

Overview pg 333
Lifeway pg 336
Bragg pg 338
Olipop pg 339
Poppi pg 340
Culture Pop pg 341
Huzzah! pg 341
Hellowater pg 342
GoodBelly pg 343
Karma Wellness Water pg 345
GoLive (The Lively Brand) pg 347
Superior Switchel pg 347
Supergut (Muniq) pg 348
Mayawell pg 349
WaNu pg 350
Artizn pg 351
Shrubbly pg 352

MIXERS/ALCOHOL-ALTERNATIVES

Overview pg 353
Fever-Tree pg 358
Q Mixers pg 360
Distill Ventures/Seedlip pg 361
Mocktails pg 363
Ripe Craft Bar Juice pg 363
Owl's Brew pg 364
East Imperial pg 365
Top Note pg 366
Owen's Craft Mixers pg 367
Zing Zang pg 369
Charleston Beverage pg 371
Frosé (Kelvin Slush Co.) pg 371
18.21 Bitters pg 373
Navy Hill pg 374
Nectar Girl pg 375
Arriba Chelada pg 376
Tost pg 377
Kin Euphorics pg 378
ZBiotics pg 379
Athletic Beer pg 380
Partake pg 382
Avec pg 382
Mocktail Club pg 383
Hiyo pg 384
De Soi pg 385
Spirity pg 385
Spiritless pg 387
Mingle Mocktails pg 388
Lyre's pg 389

CANNABIS BEVERAGES

Overview pg 391
Lighthouse pg 396
Cann/Sweet Reason pg 398
Daytrip pg 399
Vybes pg 401
Ceria pg 402
Weller pg 402
Recess pg 404
Sprig pg 405
Kalo pg 406
Wnder pg 407
CBD Living pg 408
Cloud Water pg 409
Defy pg 410
Mad Tasty pg 411
Trip Hemp pg 412
Sati pg 413
Jibby pg 413
Altitude pg 414
Loki pg 415
Day One pg 416
Cann-Ade pg 417

PROTEIN/MEAL REPLACEMENT

Overview pg 418
Premier Protein (BellRing Brands) pg 424
Orgain pg 425
OWYN (Only What You Need) pg 426
Soylent pg 427
Huel pg 429
Protein2O pg 430
Trimino Protein Infused Water pg 432
Slim-Fast pg 433
Iconic pg 434
Koia pg 435
Powerful Yogurt pg 436
Click pg 437
CTRL pg 437
LA Libations (Don't Quit/Golden Wing/Orro) pg 438
Happy Viking pg 440
Your Super pg 441
TrueFit pg 443
Vega pg 444
Mikuna pg 444
Joywell pg 445

FUNCTIONAL BEVERAGES

Overview pg 446
Vital Proteins pg 452
Neuro pg 453
Kill Cliff pg 454
Laird Superfood pg 455
Shine Water pg 457
Bossa Nova pg 458
EO3 (formerly Enhanced Recovery) pg 459
Leilo pg 460
Stay Cool pg 461
Slide pg 462
Odyssey Mushroom Elixir pg 462
Space Shake pg 463
Ladder pg 464
Bala pg 465
Phocus pg 466
Good Idea pg 467
VitaCup pg 468
BioLift pg 468
Lokai pg 469
Swirlit pg 470
Breinfuel pg 471

YERBA MATE/GUAYUSA

Overview pg 472
Guayaki pg 475
Yerbae pg 477
Clean Cause pg 478

ENERGY DRINKS

Overview pg 479
VPX/Redline/Bang pg 489
C4 pg 490
3D/Alani Nu pg 492
Celsius pg 493
Guru Energy pg 495
Zoa pg 497
A Shoc pg 498
Ghost pg 499
Rowdy pg 500
G Fuel pg 501
Uptime pg 502
FitAid pg 503
X2 pg 505
EBoost pg 505
Goat Fuel pg 507
Riot Energy pg 508
Muscle Pharm (MP Combat, Fit Miss) pg 509
Nocco pg 510
Sunshine Beverages pg 511
Azu/Oca pg 512
Bawls/Crunk!!! pg 512
Marquis pg 513
Patria pg 514
Sway pg 515
Gym Weed pg 515
Joyburst pg 516
R7 pg 517
Redcon pg 517

SHOTS

Overview pg 519
5-Hour pg 520
Vitamin Energy pg 521
Forto pg 523
So Good So You pg 524
Ethan's Functional Shots pg 525
Kor Shots pg 526
Morning Recovery pg 526
The Plug Drink pg 527
Monfefo pg 528
Romr pg 529
MTE pg 530

HPP/CLEANSES

Overview pg 531
Suja pg 536
Forager pg 539
Rebbl pg 540
Garden of Flavor pg 542
Urban Remedy pg 542
WTRMLN WTR pg 543
Deluxe Honeydrop pg 545
Lumi pg 546

READY-TO-DRINK COFFEE

Overview pg 548
La Colombe pg 555
Bulletproof Coffee pg 556
Kitu Life Super Coffee pg 558
Chamberlain Coffee pg 559
Chameleon Cold Brew pg 560
High Brew pg 561
Cuvée Coffee pg 563
Forto pg 564
Rise Brewing pg 565
Black Rifle Coffee pg 566
Dutch Bros pg 568
Grady's pg 569
Lucky Jack pg 570
Wandering Bear pg 571
Joyride pg 572
Riff pg 573
Bluestone Lane pg 575
Verve Coffee Roasters pg 576
Nguyen Coffee pg 576
Loco Coffee pg 577
Steeped Coffee pg 578
Alpine Start pg 579
Explorer pg 580
Slingshot Coffee pg 580
Snowing in Space pg 581
Elemental Beverage pg 582
Fire Department Coffee pg 583
Bellwether Coffee pg 584
Taika pg 585
Quokka pg 585
FairWave pg 586
Trade pg 587
Jot pg 587
Crio Bru pg 588
Clevr pg 589
Copper Cow pg 589
Numilk pg 590
Cometeer Coffee pg 591
Atomo Coffee pg 591
Rasa Coffee pg 592
Danger Coffee pg 592

KIDS' BEVERAGES

Overview pg 594
Good2Grow pg 600
Rethink Kids Water pg 601
Sneakz pg 602
Juicy Juice pg 603
Silly Juice pg 605
Hapi Water pg 605
Kaylee's Culture pg 606
TimTamTummy pg 606

Next Wave of No-Alcohol Beverages in the U.S., The - Advance Purchase

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