What is Gen Z drinking? What impacts college students' beverage choices? This report, a study of College Millennial Consumers (CMCs) delivers answers via a survey of more than a thousand college/university students throughout the U.S. concerning their attitudes toward and consumption of non-alcoholic and alcoholic beverages.
- 2017 Edition – Published June 2017.
- Data through 2017.
- 200+ pages with extensive exhibits, charts and tables.
- Immediate download, PDF and Word formats, 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.