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The snack food report was created in cooperation with BMC's Information Services Groups. The report explores trends in an area that often shares usage occasions as well as certain challenges with beverages. It examines market trends and recent industry developments, including the various mergers, acquisitions and spin-offs involving Kellogg, Procter & Gamble, Mondelez and Hostess Brands.

This market report also profiles leading companies, including those involved with beverages, such as PepsiCo, as well as food giants like ConAgra and General Mills and snack food-centric entities like Herr Foods.

  • 2014 Edition - Published July 2014.
  • Data through 2013 and market projections through 2018.
  • 250+ pages with extensive text analysis, graphs, charts and 80+ tables.
  • Immediate download, PDF and Word formats, 3-user access.
Snack Food in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Snack Food in the U.S. covers all segments of the diverse packaged snack food industry, from salty to sweet and everything in between. The report examines market trends and recent industry developments. Questions answered include:

  • On a wholesale, total market (all-sales-channel-inclusive) basis, how did the various segments of the exceptionally diverse U.S. snack food market perform in 2013?
  • How have companies responded to concerns about health, nutrition, the environment and other issues affecting the industry?
  • How did the leading snack food companies rank, and what were their sales in 2013?
  • How does growth in the various candy sectors compare with snack segments?
  • What does the future hold for snack food, and what trends are driving developments?
  • Which snack and candy sectors will experience growth through 2018? Which will stabilize or decline?

This report features

For greater perspective, the report provides a comparison between wholesale level trends vs. select sales channel results. It also includes a brief section on candy trends. Coverage includes:

  • An overview of the total U.S. snack food market as well as a segment-by-segment breakdown.
  • Sales, market share and growth for snack food sub-segments including potato chips, crackers, tortilla chips, cookies, snack bars/granola bars, snack nuts/seeds/corn nuts, pretzels, fruit snacks, cheese snacks, dried meat snacks, rice/popcorn cakes, RTE Popcorn/caramel corn and pork rinds.
  • Examination of the regional markets, measured in wholesale dollars sales.
  • A look at candy market trends including wholesale sales, growth and share as well as results by sales channel for chocolate candy, chewy and soft candy, gum, hard candy, panned non-chocolate candy and licorice.
  • Includes profiles of Campbell Soup Company, ConAgra, Diamond Foods, General Mills, Herr Foods, Snyder’s-Lance, Kellogg, Kraft, McKee Foods, PepsiCo, Sargento Foods, Shearer's Foods and Utz Quality Foods.
  • Discussions and data on pricing, advertising expenditures by media and demographics.
  • Beverage Marketing’s exclusive five-year projections for snack and candy market segments.

CHAPTER

1. THE U.S. SNACK FOOD MARKET

The Packaged Snack Food Market pg 1

  • Overview pg 1
  • Wholesale Dollars pg 2
  • New Products pg 3
  • Issues and Trends pg 3
  • Seasons pg 13

EXHIBITS

  • 1.1 U.S. Snack Food Market Estimated Wholesale Dollars and Growth 2003 – 2013 pg 14
  • 1.2 U.S. Snack Food Market Estimated New Product Introductions by Segment 2008 – 2012 pg 15
  • 1.3 U.S. Snack Food Market Quarterly Seasonal Volume Shares by Segment 2013 pg 16

2. THE U.S. SNACK FOOD AND CANDY MARKETS BY SEGMENT

The Snack Food Segments pg 17

  • Overview pg 17
  • Cereal Snacks pg 18
  • Cheese Snacks pg 18
  • Cookies pg 19
  • Corn Snacks pg 19
  • Fruit Snacks pg 20
  • Granola pg 20
  • Meat Snacks pg 21
  • Party Mix pg 21
  • Popcorn pg 21
  • Potato Chips pg 22
  • Pork Rinds pg 23
  • Pretzels pg 23
  • Snack Bars pg 23
  • Snack Crackers pg 24
  • Snack Nuts pg 25
  • Tortilla Chips pg 25
  • Others pg 25

The U.S. Candy Market pg 26

  • Overview pg 26
  • Segments pg 26
  • Distribution Channels pg 27

EXHIBITS

  • 2.4 U.S. Snack Food Market Estimated Wholesale Dollars Sales by Segment 2008 – 2013 pg 28
  • 2.5 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by Segment 2008 – 2013 pg 29
  • 2.6 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by Segment 2009 – 2013 pg 30
  • 2.7 U.S. Candy Market Estimated Wholesale Dollars Sales by Segment 2008 – 2013 pg 31
  • 2.8 U.S. Candy Market Share of Estimated Wholesale Dollars Sales by Segment 2008 – 2013 pg 32
  • 2.9 U.S. Candy Market Change in Estimated Wholesale Dollars Sales by Segment 2009 – 2013 pg 33
  • 2.10 U.S. Candy Market Estimated Wholesale Dollars Sales by Distribution Channel 2008 – 2013 pg 34
  • 2.11 U.S. Candy Market Share of Estimated Wholesale Dollars Sales by Distribution Channel 2008 – 2013 pg 35
  • 2.12 U.S. Candy Market Change in Estimated Wholesale Dollars Sales by Distribution Channel 2009 – 2013 pg 36

3. THE REGIONAL SNACK FOOD MARKETS

The Regional Packaged Snack Food Markets pg 37

  • Overview pg 37
  • Wholesale Dollars pg 38

EXHIBITS

  • 3.13 U.S. Snack Food Market Estimated Wholesale Dollars Sales by Region 2008 – 2013 pg 39
  • 3.14 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by Region 2008 – 2013 pg 40
  • 3.15 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by Region 2009 – 2013 pg 41
  • 3.16 U.S. Snack Food Market Estimated Wholesale Dollars Sales by City 2008 – 2012 pg 42
  • 3.17 U.S. Snack Food Market Share of Estimated Wholesale Dollars Sales by City 2008 – 2013 pg 43
  • 3.18 U.S. Snack Food Market Change in Estimated Wholesale Dollars Sales by City 2009 – 2013 pg 44

4. THE LEADING SNACK FOOD COMPANIES AND THEIR BRANDS

The Leading Companies pg 45

  • Overview pg 45
  • Leading Brands by Segment pg 47

Campbell Soup Company pg 50

  • Overview pg 50
  • Pace pg 52
  • Pepperidge Farm pg 53

ConAgra Foods pg 57

  • Overview pg 57
  • Andy Capp's pg 60
  • Crunch 'n Munch pg 60
  • David Seeds pg 60
  • Fiddle Faddle pg 61
  • Lofthouse pg 61
  • Orville Redenbacher pg 62
  • Poppycock pg 63
  • Slim Jim pg 63

Diamond Foods pg 65

  • Overview pg 65
  • Emerald pg 68
  • Kettle pg 69

General Mills pg 71

  • Overview pg 71
  • Betty Crocker pg 72
  • Bugles pg 73
  • Cascadian Farm pg 73
  • Chex pg 74
  • Fiber One pg 74
  • Gardetto's pg 75
  • Lärabar pg 75
  • Nature Valley pg 76

Herr Foods pg 78

  • Overview pg 78
  • Herr's pg 78

Hostess Brands pg 81

  • Overview pg 81
  • Dolly Madison Cakes pg 84
  • Drake's Cakes pg 84
  • Hostess pg 84

Kellogg pg 87

  • Overview pg 87
  • Austin pg 90
  • Bear Naked pg 91
  • Carr's pg 91
  • Cheez–It pg 92
  • Chips Deluxe pg 93
  • Club pg 93
  • E.L. Fudge pg 94
  • Famous Amos pg 94
  • Fudge Shoppe pg 94
  • Gripz pg 95
  • Jack's pg 95
  • Jackson's Old Fashioned pg 95
  • Kashi pg 96
  • Keebler pg 96
  • Kellogg's pg 96
  • Mother's pg 97
  • Murray pg 98
  • Nutri–Grain pg 98
  • Pringles pg 99
  • Rolls pg 100
  • Sandies pg 101
  • Soft Batch pg 101
  • Special K pg 102
  • Toasteds pg 103
  • Town House pg 103
  • Vienna Cremes pg 104
  • Vienna Fingers pg 104
  • Wheatables pg 104
  • Zesta pg 105

McKee Foods pg 106

  • Overview pg 106
  • Drake's Cakes pg 106
  • Little Debbie pg 107
  • Sunbelt pg 108

Mondelez Int'l pg 109

  • Overview pg 109
  • Barnum's Animals pg 111
  • Cameo pg 112
  • Chips Ahoy pg 112
  • Ginger Snaps pg 113
  • Honey Maid pg 113
  • LU pg 114
  • Mallomars pg 114
  • Nabisco pg 115
  • Newtons pg 115
  • Nilla Wafers pg 116
  • Nutter Butter pg 117
  • Oreo pg 117
  • Peek Freans pg 118
  • Red Oval Farms pg 118
  • Ritz pg 119
  • Snackwell's pg 120
  • Teddy Grahams pg 121
  • Triscuit pg 121
  • Wheat Thins pg 122

PepsiCo pg 123

  • Overview pg 123
  • Baken–ets pg 126
  • Cheetos pg 127
  • Chester's pg 128
  • Cracker Jack pg 129
  • Doritos pg 129
  • Flat Earth pg 132
  • Frito–Lay pg 132
  • Fritos pg 133
  • Funyuns pg 133
  • Grandma's pg 134
  • El Isleno pg 134
  • Lay's pg 134
  • Matador pg 136
  • Maui Style pg 137
  • Miss Vickie's pg 137
  • Munchies pg 137
  • Munchos pg 137
  • Near East pg 138
  • Nut Harvest pg 138
  • Oberto pg 139
  • Quaker pg 139
  • Rold Gold pg 142
  • Ruffles pg 142
  • Sabra pg 143
  • Sabritones pg 144
  • Santitas pg 144
  • SmartFood pg 144
  • Spitz pg 145
  • Stacy's Snacks pg 145
  • Sunchips pg 146
  • Tostitos pg 147
  • TrueNorth pg 148
  • Twistos pg 148

Sargento Foods pg 149

  • Overview pg 149
  • Sargento Natural Cheese Snacks pg 149

Shearer's Foods pg 151

  • Overview pg 151
  • Shapers pg 151
  • Shearer's pg 151
  • Tangos pg 152

Snyder's–Lance pg 153

  • Overview pg 153
  • Archway pg 153
  • Cape Cod pg 154
  • Snyder's of Hanover pg 154

Utz Quality Foods Inc. pg 155

  • Overview pg 155
  • Utz pg 155

EXHIBITS

  • 4.19 The Leading Snack Food Companies Estimated Wholesale Dollar Sales 2008 – 2013 pg 158
  • 4.20 The Leading Snack Food Companies Share of Estimated Wholesale Dollar Sales 2008 – 2013 pg 159
  • 4.21 The Leading Snack Food Companies Change in Estimated Wholesale Dollar Sales 2009 – 2013 pg 160
  • 4.22 The Leading Potato Chips Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2013 pg 161
  • 4.23 The Leading Corn Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2013 pg 162
  • 4.24 The Leading Tortilla Chip Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2013 pg 163
  • 4.25 The Leading Pretzel Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2013 pg 164
  • 4.26 The Leading Ready–to–Eat Popcorn Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2013 pg 165
  • 4.27 The Leading Cheese Puff Brands Share of Retail Dollars in Food, Drug and Mass Merchandisers 2008 – 2013 pg 166

5. U.S. SNACK FOOD AND CANDY PRICING

Snack Food Pricing pg 167

  • Overview pg 167
  • Producer Prices pg 168
  • Consumer Prices pg 168
  • Retail Prices pg 169

Candy Pricing pg 170

  • Overview pg 170
  • Producer Prices pg 170
  • Consumer Prices pg 170

EXHIBITS

  • 5.28 Producer Price Indexes for Selected Snack Foods and All Commodities 1991 – 2013 pg 172
  • 5.29 Consumer Price Indexes for Selected Snack Foods and Other Items 1991 – 2013 pg 173
  • 5.30 Estimated Retail Unit Prices for Snack Foods by Category 2008 – 2013 pg 174
  • 5.31 Producer Price Indexes for Selected Candies and All Commodities 1991 – 2013 pg 175
  • 5.32 Consumer Price Indexes for Selected Candies and Other Items 1991 – 2013 pg 176

6. U.S. SNACK FOOD AND CANDY ADVERTISING EXPENDITURES

Snack Food Advertising pg 177

  • Overview pg 177
  • Leading Advertisers pg 178
  • Advertising Expenditures by Media 186

Candy Advertising pg 189

  • Overview pg 189
  • Leading Advertisers pg 189
  • Advertising Expenditures by Media pg 190

EXHIBITS

  • 6.33 U.S. Snack Food Market Advertising Expenditures by Leading Brands 2008 – 2013 pg 193
  • 6.34 U.S. Snack Food Market Share of Advertising Expenditures by Leading Brands 2008 – 2013 pg 194
  • 6.35 U.S. Snack Food Market Change in Advertising Expenditures by Leading Brands 2009 – 2013 pg 195
  • 6.36 U.S. Snack Food Market Advertising Expenditures by Media 2008 – 2013 pg 196
  • 6.37 U.S. Snack Food Market Share of Advertising Expenditures by Media 2008 – 2013 pg 197
  • 6.38 U.S. Snack Food Market Change in Advertising Expenditures by Media 2009 – 2013 pg 198
  • 6.39 U.S. Candy Market Advertising Expenditures by Leading Brands 2008 – 2013 pg 199
  • 6.40 U.S. Candy Market Share of Advertising Expenditures by Leading Brands 2008 – 2013 pg 200
  • 6.41 U.S. Candy Market Change in Advertising Expenditures by Leading Brands 2009 – 2013 pg 201
  • 6.42 U.S. Candy Market Advertising Expenditures by Media 2008 – 2013 pg 202
  • 6.43 U.S. Candy Market Share of Advertising Expenditures by Media 2008 – 2013 pg 203
  • 6.44 U.S. Candy Market Change in Advertising Expenditures by Media 2009 – 2013 pg 204

7. U.S. SNACK FOOD DEMOGRAPHICS

The Snack Food Consumer pg 205

  • Overview pg 205
  • Age pg 206
  • Education pg 207
  • Occupation pg 208
  • Marital Status pg 209
  • Ethnicity pg 210
  • Region pg 210
  • Income pg 210

The Snack Nuts Consumer pg 212

  • Overview pg 212
  • Age pg 212
  • Education pg 213
  • Occupation pg 214
  • Marital Status pg 215
  • Ethnicity pg 215
  • Region pg 216
  • Income pg 216

The Snack Bar Consumer pg 218

  • Overview pg 218
  • Age pg 218
  • Education pg 219
  • Occupation pg 220
  • Marital Status pg 220
  • Ethnicity pg 221
  • Region pg 222
  • Income pg 222

EXHIBITS

  • 7.45 Demographics of the Chips, Popcorn and Pretzels Consumer 2013 pg 224
  • 7.46 Demographics of the Snack Nuts Consumer 2013 pg 225
  • 7.47 Demographics of the Energy/Nutrition Bars Consumer 2013 pg 226

8. THE PROJECTED U.S. SNACK FOOD AND CANDY MARKETS

The Projected Snack Food Market pg 227

  • Overview pg 227
  • Wholesale Dollars pg 228
  • Wholesale Dollars by Segment pg 228

The Projected Candy Market pg 230

  • Overview pg 230
  • Wholesale Dollars pg 230
  • Wholesale Dollars by Segment pg 230

EXHIBITS

  • 8.48 The Projected U.S. Snack Food Market Estimated Wholesale Dollars and Growth 2003 – 2018 pg 232
  • 8.49 The Projected U.S. Snack Food Market Estimated Wholesale Dollar Sales by Segment 2008 – 2018 pg 233
  • 8.50 The Projected U.S. Snack Food Market Share of Estimated Wholesale Dollar Sales by Segment 2008 – 2018 pg 234
  • 8.51 The Projected U.S. Snack Food Market Change in Estimated Wholesale Dollar Sales by Segment 2008 – 2018 pg 235
  • 8.52 The Projected U.S. Candy Market Estimated Wholesale Dollars and Growth 2005 – 2018 pg 236
  • 8.53 The Projected U.S. Candy Market Estimated Wholesale Dollar Sales by Segment 2008 – 2018 pg 237
  • 8.54 The Projected U.S. Candy Market Share of Estimated Wholesale Dollar Sales by Segment 2008 – 2018 pg 238
  • 8.55 The Projected U.S. Candy Market Change in Estimated Wholesale Dollar Sales by Segment 2008 – 2018 pg 239

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.