Price: $ 9500.00

The new On-Premise Intelligence Report, jointly developed by Beverage Marketing Corporation, a leading source of U.S. beverage alcohol data and Technomic, a specialist in consumer grounded research and insights, includes channel, category and brand performance metrics, consumer and operator insights, as well as beverage menu trend information developed via primary research conducted by both firms.

  • 2017 Edition - Published November 2017.
  • 275 slides with extensive text analysis, graphs, charts and tables.
  • Immediate download, PowerPoint, 3-user access.
On-Premise Intelligence Report
What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • What are the most important metrics for on-premise marketers?
  • What kind of benchmarks can be developed from this data?
  • What are the leading on-premise trends and how do they give me insights for marketing initiatives—drink and occasion opportunities?
  • How do they support strategic planning—new product planning and trade programs?

This report features

The 2017 On-Premise Intelligence Report combines Beverage Marketing Corporation's hard data with Technomic's in-depth trend analysis to bring you up to speed with what's happening and why in on-premise venues where fads become trends, new brands take root, old brands make comebacks, and new product creativity earns approval and acceptability. Volumes and sales for top performing brands are matched with metrics for top performing restaurants, hotels, and drinking establishments and expertly viewed through the lens of consumer insights. Users are introduced to using Drinker Archetypes, Technomic's new multi-phased psychographic segmentation model to analyze on-premise consumers.

Executive Summary slide 3

  • Introduction slide 4
  • Key Themes & Implications slide 5
  • Outlook & Opportunities slide 13
  • Methodology slide 14

On-Premise Market Overview slide 15

  • Key Findings slide 16
  • Population & LDA Population slide 17
  • Foodservice Same Store Sales—LSR & FSR slide 18
  • On-Premise Channel & Segments slide 19
  • On-Premise vs. Off-Premise Adult Beverage Volume and Dollars slide 20
  • On-Premise vs. Off-Premise Spirits Volume and Dollars slide 22
  • On-Premise vs. Off-Premise Wine Volume and Dollars slide 23
  • On-Premise vs. Off-Premise Beer Volume and Dollars slide 24
  • On-Premise Segment Share of Adult Beverage Categories slide 25
  • Drink Penetration in On-Premise Visits slide 26
  • Leading Chain Restaurants by Adult Beverage Sales slide 29
  • Fastest-Growing On-Premise Brands slide 29

On-Premise Trends slide 30

Spirits slide 31

  • Key Findings slide 32
  • On-Premise Spirits Trends slide 34
  • Leading Cocktail Share of Menu slide 53
  • Fastest-growing Cocktails on Menu slide 53
  • Spirits Categories (12) slide 54

Wine slide 128

  • Key Findings slide 129
  • On-Premise Wine Trends slide 131
  • Varietal Share of On-premise Wine (red, white, sparkling) slide 140
  • Fastest-growing Varietals on Menus slide 140
  • Wine Categories (4) slide 144

Beer slide 166

  • Key Findings slide 167
  • On-Premise Beer Trends slide 169
  • Category Share of Menu slide 179
  • Fastest-growing Beer Categories on Menus slide 179
  • Beer Categories (5) slide 180

On-Premise Consumer Trends slide 200

  • Introduction/Key Insights slide 201
  • Consumer Demos slide 203
  • Consumer Insights slide 221

On-Premise Outlook & Projections slide 254

  • Key Findings slide 255
  • On-Premise Adult Beverage Projections slide 256
  • Spirits/Wine/Beer Projections slide 257

Drinker Archetypes slide 260

  • Program Introduction slide 261
  • Drinker Archetypes Overview slide 262
  • Drinker Archetypes Snapshots slide 264

Have Questions?
Contact Charlene Harvey at 212-688-7640 x1962 or via email.

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